The Outlook of MICE Industry in the Next Five Years and Potency of Association Meeting

How much do you know about Taiwan?

Three things a Taiwanese MUST do in life

Climbing up to the top of Jade Mountain

Swimming across Sun Moon Lake

Cycling around the island

Indonesian culture is one part of Taiwanese daily life

Taiwan International HALAL Expo

Relationship between Indonesia and Taiwan

▪ Taiwan’s "New Southbound Policy" policy strengthens the relationship

▪ 53,000+ Indonesian tourists in Taiwan

▪ 270,000+ Indonesian population in Taiwan

▪ 4,500 Indonesian students are studying in Taiwan

MICE

Business EventBusiness results & ROI

Creative Tourism Economy

Creative -Think differently, do differently

Creative Tourism Economic

Plenary session

Keynote speech Breakout sessions

Lectures

Panel discussion

Classroom/ Theatre style

New formats of presentations

New ways of learning and networking

Creative

Traditional

Creative -Meeting design

Creative -Unconventional Convention

Role transformation of CVB/ DMO

Convention Bureau DMO

• Focus in destination marketing & sales

• To promote city/ country as destination for regional / international destination

• Within association profile and interest; destination strength

• Focus in comprehensive destination/ city development

• Integrated strategy

• With a holistic city branding and development approach - Academy, industrial development lead to stranger association profile

Destination branding

MICE/ BE is a trigger for industry development in every aspect

Germany - Meetings and Conventions 2030

▪ Megatrends and their Relevance for the Industry▫ Globalization and Internationalization▫ "Peak Everything“▫ Urbanization - The City of the Future▫ Demographic Change, Feminization and Diversity▫ Technology in Work and Life▫ Sustainable Development▫ Mobility of the Future▫ Security and Safety

Germany - Meetings and Conventions 2030

▪ Applying into different industries▫ Medical▫ Transportation and Logistics▫ Chemistry and Pharmaceutical▫ Technology and Innovation▫ Energy and Environment▫ Financial Services

Matthias SchultzeManaging Director, German Convention Bureau

Creating legacy to community

MICE → Business Event → Creative Tourism Economy

Takeaway #1

Public & Private Partnership → DMO City Branding

Takeaway #2

MICE / BE as the trigger for new industry development

Takeaway #3

Legacy1. To change the infrastructure of city2. To upgrade the image and branding preposition of cities

Takeaway #4

What are the opportunities for Indonesia?

Industry development in Indonesia (overview)

▪ Indonesia 4.0 (Fourth Industrial Revolution)▫ Manufacturing still plays a vital role in Indonesia’s economy, but is

in decline▫ Technologies to boost productivity and increase global export

market share (i.e. AI, IoT, AR, VR, 3-D printing, next-generation robotics, etc.)

▫ Goal: transform operations, improve productivity and competitiveness, and adopt new business models to move up the value chain

Matching MICE/BE directorate with industry development

▪ 5 sectors as vital roles in fulfilling Fourth Industrial Revolution’s goals▫ Food and beverage – i.e. Coffee related events/ convention▫ Textile and apparel – i.e. Textile and Apparel SEA Summit▫ Automotive – i.e. International Conference on Automation and

Electrical Engineering (ICAEE)▫ Chemicals– i.e. International Congress on the Chemistry of Cement▫ Electronics – i.e. IEEE related conferences

Case study: Bidding for ICCA 2020

▪ Initiated by Kaohsiung City Government

▪ Selling the city as a “Transformer”

▪ Supported by stakeholders including airlines, venues, hotels, PCO, academics, etc.

Young Energy

DiversityOpenness

Welcome to ICCA 2020 in Kaohsiung!November 1 - 4, 2020