The opportunity and challenge of cross border Ecommerce 0716
Transcript of The opportunity and challenge of cross border Ecommerce 0716
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Payoneer & Lisa Qian跨境浪潮下的机遇和挑战2016 年 7月 16日
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演讲嘉宾
Payoneer 简介接收资金提现联系我们您的问题
Lisa Qian杭州团聚贸易有限公司创始人
梁小昭 Payoneer 社区经理
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跨境浪潮下的机遇和挑战Lisa Qian2016.7
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2015 跨境破碎了的宁静,亚马逊来了
五家相关企业挂牌三板品牌转型成为外贸出口转型升级的关键战略蜂拥而来的卖家,亚马逊卖家数量增加 13倍资本,会议,培训,政策空前繁荣
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新变化竞争加剧:产品增多,利润降低方法论,技巧论,实战论,中国思维的电子商务模式在” too simple
too naive”的西方平台挑战对方关于电子商务的理解和认知资本市场的新话题政策不断变动
团队管理难度变大模式复制阻力重重成本增加利润减少,开始关注财务健康
外部 内部
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机遇和挑战并存
全新的商业模式传统企业转型升级突破点
会不会变成第二个某宝还可以成长多久中西方价值观的不断冲突
新机遇 新挑战
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当下的跨境怎么做
差异化优化运营把握基本原则
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把握基本原则西方发达国家主流社会的核心价值观• Honest诚信• Reputation名誉价值观下衍生的各种实操细节• 遵守销售国的法律法规• 君子爱财取之有道:以客户满意为导向• 不造假不作弊
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差异化
创新定位
丰富需求资金
资源
核心竞争力来源
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差异化
差异化的两个主要方向
产品到商品的转型升级 电子商务运营能力的转型升级
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优化运营• 管理系统• 流程使用先进管理工具• 控制风险• 资本财务规划• 企业文化• 人力资源团队建设
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可持续发展跨境电商不只是当下的一个商机,是传统外贸的转型升级,趋于成熟,专业,细分好的商业环境是共同维护出来的不断创新,不断学习
Lisa [email protected]微博:爱数学的小魔女
谢谢!
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亚马逊 SELLER CENTRAL
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注册不再纠结
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自由选择要卡还是无卡
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