The No.1 and Most Influential Digital Media in Indonesia The No.1 and Most Influential Digital Media in Indonesia

Detikcom’s Transformation

19982011

2015

FoundedJoined

Transmedia GroupMOVE ON TO THE

NEXT LEVEL

The No.1 Digital Media In Indonesia

24%Female

76%Male

40 Million+ UV 2,5 Million+ UV

30 Million+ UV

Data by Google Analytics, May 2015.

12%

38%

24%

12% 9%

5%

18-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+

Read by 70 Million+ UV monthly in Indonesia

70 million Detikcom Readers

Data by Google Analytics, May 2015.

Read 4 pages in average within one session

Spend at least 2 minutes to read a single page of article

Spend at least 8 minutes to read news, sport, lifestyle on detikcom properties

70% access detikcom directly by typing www.detik.com in the address bar

81% of them arereturning visitor

The Most Influential Digital Media in Indonesia

Other cases :

#NoDrivingUnder17 #JORR #Carrefour

#

Detikcom has the ability to convey social and political awareness, revealing previously unfolded phenomenon, for the people, government and the rest of the globe to discover

#SaveSiJambulKuning (the yellow headed parrot), the #hashtag has gained an impactful publicity, whereas it gained over 100.000 read for each of the 171 articles prepared by the editorial. Nowadays, the conservatives put strict policies and regulations to save the species.

which can be found on Detikcom archive

The No.1 and Most Influential Digital Media In Indonesia

The No.1 and Most Influential in Indonesia The No.1 and Most Influential in Indonesia

Detikcom Marketing Solution

DMS – detikcom Marketing Solution

CONTENT QUALITY AUDIENCE +=

Marketing Funnel Brand Launch At the top of the funnel, the marketing goal is to launch your brand and achieve exposure among as many people as possible within your target audience, through impactful, creative executions.

Education & Brand SustenanceFollowing the brand launch the next step will be to educate audiences on your products & services through engaging content/channels. You will also need to sustain brand awareness by encouraging visits/revisits to your article, website and landing pages.

ConversionEnabling you to drive conversions and generate action through intelligent audience/customer segmentation & exclusion, and rule-based, dynamic retargeting.

Awareness

Engagement

Conversion

1st Phase

•  Skinner •  Billboard •  Premium Billboard •  Billboard Mobile •  Bottom Slider •  Promobox •  Over The Page •  Site Take Over •  Advertorial

Awareness

Engagement

Conversion

Preview - Skinner

Preview – Billboard Banner

Preview – Billboard Banner Mobile

Preview – Over The Page

Preview – Site Take Over

Preview – Bottom Slider

Preview – Promo Box

Preview – Advertorial

2nd Phase

•  CPC Banner •  CPC Native

Awareness

Engagement

Conversion

Preview – CPC Banner

Leaderboard

Rectangle

Preview – CPC Banner

Skyscraper

BannerMobile

Preview – CPC Desktop Native

Newsfeed Detail Page Desktop Native

Preview – CPC Mobile Native

Newsfeed Detail Page Mobile Native

3rd Phase

•  CPI Banner •  CPL Banner

Awareness

Engagement

Conversion

Preview – CPA (CPL CPC Conversion)

Lead readers to install aplication on

DMS – detikcom Marketing Solution

CPC

CPM

CPI*

Premium (CPD) &

Sponsorship

Pricing Model Ad Type

Rich Media

Native

Mobile

Video

Display

Audience Targeting (Data)

Content

Objective

Awareness

Engagement

Conversion

*available soon

DMS – detikcom Marketing Solution

Audience Targeting (Data)

Country / City Segment your audience based on country and cit.

Topic* Take contextual targeting further with keywords and topics.

Demographic* Target with basic information like age, gender

Behavioral* Use consumer web behaviors and browser (interest)

Device / System Segment your audience based on desktop, mobile or tablet, OS, browser also ip address.

Mobile Device Segment your audience based on mobile carrier, device format and vendor.

*available soon

Channel Segment your audience based on channel within Detikcom network.

thank you

for more information :pandhu@detik.com+62812 9504 9503+62823 0823 7051

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