The Next Big Thing: The Future Of Leisure
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INTRO CHALLENGES BRANDS SECTORS CLOSE CONTACT US Telephone: 020 3539 1398 Email: [email protected] Twitter: @ Nextbigthingco LinkedIn: William Higham Office: The Hub, 5 Torrens St, Islington, London EC1V 1NQ FUTURE LEISURE PROFITING FROM CHANGE William Higham CEO, Next Big Thing INTRO CHALLENGES BRANDS TRENDS CLOSE N.I.T.B. MASTERCLASS 27.11.12 1 of 13 @NEXTBIGTHINGCO
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Key new trends in leisure-related attitudes and behaviours - and how brands should respond
Transcript of The Next Big Thing: The Future Of Leisure
INTRO CHALLENGES BRANDS SECTORS CLOSE
CONTACT US
Telephone: 020 3539 1398Email: [email protected]: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ
FUTURE LEISUREPROFITING FROM CHANGE
William Higham
CEO, Next Big Thing
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N.I.T.B. MASTERCLASS 27.11.12 1 of 13 @NEXTBIGTHINGCO
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CONTACT US
Telephone: 020 3539 1398Email: [email protected]: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ
OUR CLIENTS COME FROM ALL SECTORS: MEDIA TO MUSIC, FINANCE TO FMCG, PUBLISHING TO PERSONAL TECHNOLOGY
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N.I.T.B. MASTERCLASS 27.11.12 2 of 13 @NEXTBIGTHINGCO
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CONTACT US
Telephone: 020 3539 1398Email: [email protected]: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ
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Nothing enduresbut change Heraclitus, c.500 BC
N.I.T.B. MASTERCLASS 27.11.12 3 of 13 @NEXTBIGTHINGCO
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CONTACT US
Telephone: 020 3539 1398Email: [email protected]: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ
A SELECTION OF SUCCESSFUL INTERNATIONAL BRANDS.BUT WHAT DO THEY ALL HAVE IN COMMON?
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N.I.T.B. MASTERCLASS 27.11.12 4 of 13 @NEXTBIGTHINGCO
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CONTACT US
Telephone: 020 3539 1398Email: [email protected]: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ
SOME MORE SUCCESSFUL BRANDS.BUT WHAT DO THESE ALL HAVE IN COMMON?
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N.I.T.B. MASTERCLASS 27.11.12 5 of 13 @NEXTBIGTHINGCO
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CONTACT US
Telephone: 020 3539 1398Email: [email protected]: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ
Other Brands
Economy
TechnologySociety
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Other industries
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CONTACT US
Telephone: 020 3539 1398Email: [email protected]: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ
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ON THE GO
E-Guides
M-Commerce
Channel Hopping
Flexible Friends
Internet Of Things
N.I.T.B. MASTERCLASS 27.11.12 7 of 13 @NEXTBIGTHINGCO
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CONTACT US
Telephone: 020 3539 1398Email: [email protected]: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ
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For Your Eyes Only
Social Currency
Right Here Right Now
Curation Is Creation
Wish You Were Here
PLAY &DISPLAY
N.I.T.B. MASTERCLASS 27.11.12 8 of 13 @NEXTBIGTHINGCO
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CONTACT US
Telephone: 020 3539 1398Email: [email protected]: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ
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Fantasy Style
Brand Aid
Extreme Escape
Variable Value
Lifelong Learning
Full-Pleasure Leisure
UPTURN IN A DOWNTURN
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PurposiveTravel
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CONTACT US
Telephone: 020 3539 1398Email: [email protected]: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ
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Local Heroes
Communal Leisure
COMMUNITY SPIRIT
Framilies
Happy Families
Meaning Of Life
N.I.T.B. MASTERCLASS 27.11.12 10 of 13 @NEXTBIGTHINGCO
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CONTACT US
Telephone: 020 3539 1398Email: [email protected]: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ
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Self Health
Blue Is The Colour
Eco Chic
Back ToNature
Simple LifeTech-free Travel
DIGITALDETOX
N.I.T.B. MASTERCLASS 27.11.12 11 of 13 @NEXTBIGTHINGCO
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CONTACT US
Telephone: 020 3539 1398Email: [email protected]: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ
HUNT DOWN CHANGE WHEREVER YOU CAN.CHANGE OFFERS OPPORTUNITIES. CHANGE IS GOOD.
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E-Guides Internet Of Things
Play & Display F.Y.E.I.
Purposive Travel Full-Pleasure Leisure
Community Spirit Happy Families
Digital Detox Back To Nature
N.I.T.B. MASTERCLASS 27.11.12 12 of 13 @NEXTBIGTHINGCO
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CONTACT US
Telephone: 020 3539 1398Email: [email protected]: @NextbigthingcoLinkedIn: William HighamOffice: The Hub, 5 Torrens St, Islington, London EC1V 1NQ
Next Big Thing is one of Britain’s most respected trend & consumer strategy consultancies.
It was founded by consumer trends expert and author William Higham in 2002. Since then, it’s worked with diverse blue chip clients across a wide range of sectors: BBC to HSBC to Universal.
Higham is one of Europe’s foremost trends experts and a popular conference speaker and media interview subject. He is also the author of The Next Big Thing: Spotting & Forecasting Consumer Trends for Profit (Kogan Page, 2009).
Thank you
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