The Newest Tools, Technologies, and Techniques required ... · The Autonomous Technology Series...

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The Autonomous Technology Series arrives to the Innovation Hub of the World… www.AutonomousCarsEvent.com [email protected] 1-800-882-8684 The Newest Tools, Technologies, and Techniques required for the Pursuit of the Autonomous Passenger Vehicle Sponsors: FEBRUARY 24TH-26TH SAN FRANCISCO, CA Henry Bzeih Chief Technology Officer and Head of Connected Car KIA Motors America John Suh Executive Director Hyundai Ventures Paul Cummings Principal Honda Research Institute Christopher Andrews Leader, Emerging Technologies Visteon Eric Spear VP of Technology Zipcar Advancing Technology Innovation and Emerging Business Strategies Elevate the capabilities of your AI and Machine Learning to improve your entire fleet’s operational effectiveness Learn from entry OEM’s how they achieve market speed and effective consumer confidence Map the future commercial landscape of autonomy from liability, to insurance, to ownership, to pricing models Plan out market injection moving from localized testing to regional and national operation Improve image recognition capabilities even among distortion Harness the newest techniques in V2V, V2P, and V2I to keep your vehicles moving efficiently and accident free Utilize improvements in radar, lidar, and sonar to keep driver and car alike constantly aware of their surroundings Ensure that your vehicles project a clear signal even in environments with heavy interference Develop intuitive learning algorithms that predict what’s coming down the road to avoid last second reactions Use the latest in cyber security solutions to keep your autonomous vehicle secure inside and out

Transcript of The Newest Tools, Technologies, and Techniques required ... · The Autonomous Technology Series...

Page 1: The Newest Tools, Technologies, and Techniques required ... · The Autonomous Technology Series arrives to the Innovation Hub of the World… • EnquiryIQPC@iqpc.com • 1-800-882-8684

The Autonomous Technology Series arrives to the Innovation Hub of the World…

www.AutonomousCarsEvent.com • [email protected] • 1-800-882-8684

The Newest Tools, Technologies, and Techniques required for the Pursuit of the Autonomous Passenger Vehicle

Sponsors:

FEBRUARY 24TH-26TH • SAN FRANCISCO, CA

Henry BzeihChief Technology Officer and

Head of Connected Car KIA Motors America

John Suh Executive Director Hyundai Ventures

Paul Cummings Principal

Honda Research Institute

Christopher Andrews Leader, Emerging

Technologies Visteon

Eric Spear VP of Technology

Zipcar

Advancing Technology Innovation and Emerging Business Strategies

Elevate the capabilities of your AI and Machine Learning to improve your entire fleet’s operational effectiveness

Learn from entry OEM’s how they achieve market speed and effective consumer confidence

Map the future commercial landscape of autonomy from liability, to insurance, to ownership, to pricing models

Plan out market injection moving from localized testing to regional and national operation

Improve image recognition capabilities even among distortion

Harness the newest techniques in V2V, V2P, and V2I to keep your vehicles moving efficiently and accident free

Utilize improvements in radar, lidar, and sonar to keep driver and car alike constantly aware of their surroundings

Ensure that your vehicles project a clear signal even in environments with heavy interference

Develop intuitive learning algorithms that predict what’s coming down the road to avoid last second reactions

Use the latest in cyber security solutions to keep your autonomous vehicle secure inside and out

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FEBRUARY 24TH-26TH • SAN FRANCISCO, CA

PARTICIPATING OEM’S AND TIER 1’S

P.S. Don’t miss this years exclusive track

sessions bringing both technical perspectives

and business insights!

Dear Automotive Professional:

The Autonomous Passenger Vehicle has rapidly matured from a speculative concept to a reality that is quickly appearing within our sightlines. The progression that we have seen has come as a result of the work of both the traditional stakeholders and the emerging innovators. As the mainstay OEMs have been actively leveraging resources in R&D and manufacturing, emerging tech hub groundbreakers such as Google, Tesla, and Uber have proven they are capable of disrupting yet another established industry.

Autonomous Cars Silicon Valley 2016 takes IQPC’s Autonomous Technology Series into the backyard of innovation. With the key stakeholders launching new R&D centers in the Palo Alto area and the new entrants to the automotive market leveraging their current capabilities to advance autonomy efforts, a new automotive hub has formed. Silicon Valley will be hosting as we tailor the next iteration of Autonomous Cars to discuss the core components to successful business strategies as well as the biggest technical hurdles inhibiting progress.

You’ll find:

• The most up-to-date best practices in functional safety, cyber security, sensory range and resolution, learning algorithms, radar interference, and processing power

• Insights into the most cutting edge techniques being used by colleagues and competitors

• Collaborative opportunities to further your autonomous initiatives

• Strategies to overcome some of your most significant challenges in this space

• Products and services you’ll need to implement the newest ideas

This event will bring together VP-level Strategists, Leading Engineers, Head R&D Stakeholders, Policy Makers, Analysts, and Division Leaders from the traditional and emerging OEMs, Tier 1 Manufacturers, Government Bodies, and Solution Providers. We create a forum for working toward the implementation of the fully autonomous passenger vehicle. This conference will provide education, collaboration, business development, networking, benchmarking, and brainstorming to accelerate your efforts

Autonomous Cars Silicon Valley 2016 will stretch your thinking, provide collaborative benchmarking opportunities, and leave you with practical tools and ideas for action. After attending, we hope you will go back with a plan that will allow you to enhance, upgrade, and develop your initiatives in autonomy.

Sincerely,

Trevor Sosvielle Program Director

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SPEAKERS AT A GLANCE

Henry BzeihChief Technology Officer and Head of Connected Car KIA Motors America

Henry Bzeih is responsible for heading KIA’s US operations for Infotainment planning & direct management of the Connected Car division within KIA.

Mr. Bzeih established ground up operations for KIA Connected Car in the US market which oversees the strategy, vision, product development and execution of KIA’s connected services as well as ongoing management of operations for the company’s connected services delivery network including the mobility solutions.

Prior to joining Kia, Mr. Bzeih held many critical R&D positions within Ford Motor Company that holistically covered all elements of automotive EE (Electrical / Electronic) product development.

Designing V2V Communication Systems that Streamline Vehicle Efficiency

John SuhExecutive Director Hyundai Ventures John Suh is an executive director and head of office of Hyundai Ventures, which focuses on making strategic investments and business partnerships

in the United States for Hyundai Motor Groups’ two automotive companies: Kia Motors and Hyundai Motor Company. Hyundai Ventures looks at opportunities in:

1) the intersection of mobile devices, the Internet, and the car;

2) cleantech and eco-friendly transportation;

3) intelligent systems and manufacturing systems; and

4) innovation in business models in personal mobility and transportation.

Eric SpearVP of Technology Zipcar

Eric Spear is a software development executive with 19 years of progressive leadership experience in innovative growth companies. Expert in designing and building enterprise class software and solutions combining strategy, technology, people and process. His areas of focus include: Software architecture, Enterprise class transactional systems, Database design development, field services and offshore team management, Project management, CRM and ERP implementation, User experience and interface design, Systems integration, Big Data ETL, Analytical and predictive modeling applications, and Agile Software Lifecycle.

The Future of Autonomy and the Sharing Economy

Reevaluating the Consumer Model: How the Autonomous Car will Change Revenue Expectations:

CLICK HERE TO VIEW ALL VIDEOS

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SPEAKERS AT A GLANCE CONTINUED

Manuela PapadopolDirector of Global Marketing Elektrobit

Papadopol is responsible for the overall development and execution of EB Automotive’s global marketing strategy.Prior to joining EB Automotive

three years ago, she served as a global marketing manager for automotive programs at Microsoft and as global marketing manager at the

Tweddle Group.She began her business career in public relations and marketing at BMW in 1996 moving to Mercedes Benz as a public relations

manager in 2000. Fluent in German, Spanish, English and Romanian, she holds a degree in communications from the Romanian-American

University in Bucharest and a post-graduate degree in public relations from the University of Washington.

Marketing in the Age of New Mobility

10 major automakers have made a joint announcement that they will be standardizing automatic emergency braking on all future models

Uber was behind a recent mass exodus of roboticists from Carnegie Mellon University

Google has recently grown its autonomous car team to include TrueCar’s John Krafcik as CEO of the division

At a recent joint press conference with Uber CEO Travis Kalanick and Arizona Governor Doug Ducey unveiled an executive order calling for pilot programmes of self-driving vehicles

2016 Autonomous Passenger Vehicle Projects include:

Google will begin testing autonomous cars on public roads this year

Apple Project Titan has all but proven to be indeed an autonomous car project

Toyota has funded a significant AI project in the direction of autonomous driving

Honda has received licensure to operate an autonomous vehicle in California

Danny ShapiroSenior Director of Automotive Nvidia

Danny Shapiro is Senior Director of NVIDIA’s Automotive Business Unit, focusing on solutions that enable faster and better design of automobiles, as well as in-vehicle solutions for self-driving cars, infotainment systems, and digital instrument clusters. Danny holds a BSE in Electrical Engineering and Computer Science from Princeton University and an MBA from the Hass School of Business at UC Berkeley. He lives in Northern California where his home solar system charges his electric car.

How Machine Learning accelerates the race to the autonomous car

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YOUR GUIDE TO SILICON VALLEY RESEARCH AND DEVELOPMENT

BMW Group Technology Office

The BMW Group Technology Office in Mountain View lies in the heart of Silicon Valley, California’s high tech center. Since June

1998 employees from different technical areas have been working together towards a shared goal: incorporating the newest technologies into automobiles as rapidly as possible.

Volkswagen ERL

The Electronics Research Laboratory (ERL) is a part of the global research and development network that supports the Volkswagen Group brands. These brands include Audi, Bentley, Bugatti, Lamborghini, and VW.

Located in Silicon Valley, we draw upon its innovation spirit to build new concepts and technologies for our future vehicles.

Nissan Research Center

We believe that in an era of unpredictable change, the mission of the Nissan Research Center is to create new values to contribute to

the mobility society of the future. There are four key social trends that we track in connection with this mission; the electrification of mobility, the aging of society, the formation of new information services, and the urbanization of populations.

Toyota Info Technology Center

TOYOTA InfoTechnology Center, U.S.A., Inc. brings together individuals from different backgrounds, cultures, and thinking styles

to work at the forefront of the rapidly-changing IT industry. This is why they can invent, apply, develop, and deliver breakthrough analysis, processes, and technologies. In their main facilities, located in Mountain View, California and New York, they conduct their own research and also collaborate with external organizations to do broad research and analysis. We strive to be world-class technologists looking for greater innovation and future application opportunities in the automobile industry.

Honda Silicon Valley Lab

Honda Silicon Valley Lab (HSVL) is an open innovation lab. HSVL serves as the catalyst to accelerate Honda’s global

information technology (IT) research and development (R&D). We understand that every revolutionary company starts with a dream and a dreamer. HSVL partners with talented entrepreneurs and tech companies to create cutting edge products and services for a superior customer experience. HSVL is located in the heart of Silicon Valley: Mountain View, CA.

Mercedes Benz Research and Development North America

MBRDNA continuously strives to remain at the forefront of successful automotive research and development in North America. Key areas of focus include creating a digital design language for Mercedes-Benz vehicles, designing in-car instruments, hardware/software interfaces for the truly digital car, and connecting cars to the cloud and mobile devices. Many ideas test and trial in concept and show cars.

Google Self Driving Car Project

We’ve self-driven over 1 million miles and are currently out on the streets of Mountain View, California and Austin, Texas.

Our testing fleet includes both modified Lexus SUVs and new prototype vehicles that are designed from the ground up to be fully self-driving. There are safety drivers aboard all vehicles for now. We look forward to learning how the community perceives and interacts with us, and uncovering situations that are unique to a fully self-driving vehicle.

Ford Research and Innovation Center

The Research and Innovation Center in Palo Alto, is growing Ford’s global research team and accelerating the company’s innovation in

connectivity, mobility, autonomous vehicles, customer experience and big data. Located in Stanford Research Park, the facility also expands Ford’s physical footprint – with further expansion planned in the near future. Ford opened its first Silicon Valley office in 2012.

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8:00 Registration

8:45 Chairperson Welcome and Opening Remarks

9:00 WORKSHOP A: ISO 26262 Implementation from OEM to Component Level Now that ISO 26262 has gone from a new concept to a requirement it has raised standards and expectations for all of the primary players in automotive development. Given the weight safety

bears on autonomy this is more critical in the self-driving car than anywhere else. This workshop will closely examine how to implement the best safety practices for all industry players from original equipment manufacturers down to specialized suppliers.

· Safety practice implementations for Autonomy · Considerations for all contributors to autonomy · Reorganizing practices and protocols seamlessly

10:30 Morning Networking & Refreshment Break

10:45 WORKSHOP B: Safety and Security Validation and Verification As more and more components of the next generation of automobile become controlled wirelessly and digitally one thing is becoming all too clear. Security and safety are one and the same.

No one wants to be the first OEM to have a significant automobile accident and that can only be achieved with a robust system of validation and verification. In this workshop learn more about what’s available in the industry to gain a full understanding of what can help you test for failure and disturbances establishing total product confidence.

· Establishing a full and robust system of tests to prepare for any situation · Ensuring your vehicle is prepared to react to the unexpected · Planning a system that remains secure even in the face of a disturbance

12:15 Lunch

1:15 WORKSHOP C: Validating Software Functions of the Autonomous Vehicle While traditionally vehicles were more prone to failure at the hardware level, the incorporation of more and more controlling software has elevated software to an equal risk. It’s absolutely critical

that software functionality is resilient to bugs, disturbances, interruptions, corruption, hacks, and surprises caused by poor interoperability. This workshop will walk you through core principles to ensure that your autonomous software performs as expected at all times.

· Developing a library of identified disturbances, bugs, corruption, and hacks · Testing for all interoperability flaws before roadway operation · Incorporating best practices and principles of validation

2:45 Afternoon Refreshment Break

3:00 WORKSHOP D: Scenario Virtualization for Autonomous Car Feature Testing As the autonomous car becomes more and more enabled with new features, fail safes, and capabilities it’s always ideal to be able to simulate the scenarios they’re designed to handle as closely

as possible. This workshop will show you how you can test your vehicle’s “situational” capabilities from feeding an autonomous car code to see how It reacts or even putting projections and images in front of its sensors.

· Creating a representative test site for your vehicle · Implanting challenging situations into your test procedures · Designing false failure scenarios to ensure appropriate reactions

4:30 Chairperson Closing Remarks

4:45 End of Workshop Day

TECH ACCELERATOR WORKSHOP DAY

Wednesday, February 24th 2016

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8:00 Registration & Coffee

8:45 Chairperson’s Welcome and Opening Remarks

9:00 KEYNOTE: The Future of Autonomy and the Sharing Economy · Enabling and broadening the sharing economy to new assets

· Understanding mobile convergence and capitalizing on emerging platforms

· Disrupting the long standing paradigms of “getting places”

· Understanding and serving members’ interests and experience with telematics, changing dynamics on the fly

Eric Spear VP of Technology Zipcar

9:45 Designing V2V Communication Systems that Streamline Vehicle Efficiency

· Comparisons of the newest V2X technologies · Understanding the usage of platooning and it’s benefits for the autonomous car · Establishing standard V2V frameworks · Developing roadside networks to improve V2X functionality

Henry Bzeih CTO Kia

10:30 Demo Drive/Morning Networking & Refreshment Break

MAIN CONFERENCE DAY ONE

Thursday, February 25th 2016

TRACK A: BUSINESS STRATEGY TRACK B: TECHNICAL ADVANCEMENTS

11:30 Creating an Autonomous Product that Prioritizes Development Speed and Market Disruption · Prioritizing safety and market speed simultaneously · Understanding the benefits of fleet model limitations · Core considerations in market entry · Causes of varying autonomy timelines

Moderator: Manuela Papadopol Director of Global Marketing Elektrobit

Developing a Common Intercar Communication PlatformReserved for Synopsys

Jeff Hutton Senior Sales Director Synopsys

12:15 Networking Luncheon

TRACK A: BUSINESS STRATEGY TRACK B: TECHNICAL ADVANCEMENTS

1:15 PANEL: Marketing the Autonomous Car · Considerations for the next generation of consumer in market messaging · Standing out from a saturated crowd of self driving products · Catering messaging to the car sharing vs ownership model

ADASoC Rewrites Autonomous Cars Verification Process · The new ADASoC analog, digital, and software verification requirements · Techniques for verification traceability through the OEM, tier 1, tier 2, and IP chain · Methods to integrate functional and safety verification for ISO26262 · Automation to reduce development cost and increase quality

Adam Sherer Verification Product Management Group Director Cadence

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MAIN CONFERENCE DAY ONE CONTINUED

2:45 Afternoon Networking & Refreshment Break

3:15 How Deep Learning will Accelerate the Race to the Self Driving Car

· Improving fleet intelligence by sharing lessons learned with all enabled vehicles

· Cloud computing’s role in machine learning

· Storage requirements to enable large scale machine learning capabilities

· Processing requirements for machine learning in autonomy

Danny Shapiro Senior Director of Automotive NVIDIA

4:00 Machine Vision, Pedestrian Recognition, and the Autonomous Car

· Utilization of common pedestrian gait and movement archetypes to create rapid recognition

· Establishing fail safes, confidence, and redundancy

· Differentiation of image segments by range and intensity

· Separating rigid from non-rigid object

Bernd Heisele Principal Scientist Honda Research Institute

4:45 Chairperson’s Closing Remarks

5:00 Cocktail Reception

2:00 Rolling Out: Moving from Localized Testing to Regional and National Implementation · Establishing legislative confidence necessary to receive provisional licensure · Changes to testing protocol that must be taken into consideration when moving to roadways · Establishing nationwide operation standards rather than changing operation protocol from

state to state

The Role of V2X in Autonomous Cars · Understanding the potential usage for V2X in the autonomous car and how

to properly leverage it. · Controlling message size and saturation · Sharing sensory input between vehicles for enhanced safety · Validating or rejecting received sensory Information

Gaurav Bansal Senior Researcher Toyota InfoTechnology

For more information please contact Max Ribitzky at 212-885-2727 or [email protected]

For more information on our call for papers & opportunities to participate as a presenter please contact TrevorSosvielle at 212-885-2695 or [email protected].

Sponsorship and Exhibition Opportunities Still Available!

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8:00 Registration & Coffee

8:45 Chairperson’s Recap of Main Conference Day 1

9:00 Ensuring Driver Engagement in the Autonomous Vehicle · Designing systems that secure driver attention quickly and efficiently · Creating non-disruptive alerts for non safety critical events · Understanding when and how best to utilize center and front stacks · The newest in driver convenience, productivity and entertainment modules

Rob Gee Head of Product Management, Software and Connected Solutions Continental

9:45 Improvements in Processor Performance, Cost, Wattage, and Size:

· Size and shape designs with automotive capacity in mind · Processors designed to process scenarios and reactions within microseconds · Reductions in necessary wattage and improvements in wattage capability

10:30 Demo Drive/Morning Networking & Refreshment Break

MAIN CONFERENCE DAY TWO

Friday, February 26th, 2016

TRACK A: BUSINESS STRATEGY TRACK B: TECHNICAL ADVANCEMENTS

11:30 Reevaluating the Consumer Model: How the Autonomous Car will Change Revenue Expectations: · Changes to revenue potential in car sharing vs owning models

· Relationship between demographics served and likeliness to purchase

· How autonomy will affect upkeep, maintenance

John Suh Executive Director Hyundai Ventures

Improving Software Image Recognition in Complex Scenarios · Developing a library of alike images to improve AI’s ability to make best judgment

determinations

· Improving image uploading and AI recognition speeds

· Achieving better optical range and clarity

· Working hand in hand with radar perception to enhance machine understanding

Harsha Badarinarayan Laboratory Manager - Automotive Research Lab Hitachi

12:15 Networking Luncheon

TRACK A: BUSINESS STRATEGY TRACK B: TECHNICAL ADVANCEMENTS

1:15 Cross Business Collaboration Along the Pathway to the Autonomous Car · Supplier gaps that need to be filled to accommodate OEM needs

· Opportunities to make research contributions

· Less than obvious needs for non–traditional service and supplier types

Christopher Andrews Leader of Emerging Technologies Visteon

Making your ISO 26262 Flawless – Qualifying Verification Tools in a ISO 26262 Flow · Explore Mentor Automotive’ s diverse functional safety verification suite.

· Understand the ISO 26262 tool qualification requirements for design and verification tools and how this affects a typical tool suite.

· Investigate how tool qualification affects the customers of those tools.

· Propose a tool qualification strategy with respective merits and shortcomings.

Bryan Ramirez Verification Technologist Mentor Graphics

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MAIN CONFERENCE DAY TWO CONTINUED

2:45 Afternoon Networking & Refreshment Break

3:15 PANEL: Hardware and Software System Integration Safety and Priorities for the Autonomous Car

· Best practices in intermarrying various critical equipment · Determining and incorporating integration priority levels · Testing for and identifying non-obvious failures caused during integration

Paul Cummings Principal Honda Research Institute

Hakan Sivencrona Functional Safety Manager/Lead System Engineer Delphi

4:15 Autonomy Challenges in Mixed Urban Environments · Impacts of autonomy on dense residential areas

· Mixed autonomy with frequent thoroughfare reentry

· Designing capacity for autonomous vehicles without availability for autonomous lanes

Fred Kim Society and Technology Research Manager Mercedes Benz Research and Development

Eric Larsen US Research Director Mercedes Benz Research and Development

5:00 Chairperson’s Closing Remarks

5:10 End of Conference

2:00 Determining Liability when the Driver is no Longer in Command · Stakeholder perceptions from insurance, to OEM, to consumer

· Understanding the impact a restructuring of liability will have on business models

· Determining who has authority to mandate liability structures

Classifying Danger Levels and Setting Avoidance Measures · Creating a system of classification for danger levels and setting appropriate avoidance measures

· Enabling the vehicle to make classification determinations

· Incorporating ethics into detection and response measures

Hakan Sivencrona Functional Safety Manager/Lead System Engineer, Delphi

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SPONSORS AT A GLANCE

NVIDIA

Since 1993, NVIDIA (NASDAQ: NVDA) has pioneered the

art and science of visual computing. The company’s technologies are transforming a world of displays into a world of interactive discovery—for everyone from gamers to engineers to consumers.

For the automotive industry, electronics inside the vehicle are evolving from a system of individual components into complete car computers. Today NVIDIA processors power the digital cockpits and infotainment systems of some of the world’s most innovative cars, including models from Audi, BMW, Honda, Tesla, VW, and Lamborghini. There are over 8 million cars with NVIDIA processors on the road today, a figure that will reach over 30 million in just five years. Tomorrow’s cars will have greater demands for visual computing, incorporating more and more screens and the need to drive many millions of pixels across them.

Additionally, every major automaker in the world is working toward self-driving cars. For humans, adapting to infinite nuances on the road is learned with life experience. But there are too many possibilities to hard code into machines. The field of deep learning promises a way forward. NVIDIA DRIVE™ PX is a self-driving car computer that can augment traditional computer vision techniques by powering a deep neural network onboard the car. The automobile doesn’t just sense what’s taking place around it, but understands it, enabling it to navigate more safely. And due to the nature of deep learning, the more the car drives, the smarter it can become.

NVIDIA works closely with automakers, Tier 1 suppliers and software developers to build advanced systems for digital cockpits and self-driving cars.

Cadence

Cadence develops technologies that make global electronic design innovation possible, playing an essential role in the creation of today’s integrated circuits and electronics. Our customers have used our software, hardware, intellectual property (IP), and services to design and verify automotive electronics and systems, among other applications, for more than 25 years. This portfolio includes automotive functional safety, ADAS-related IP, ECU signal integrity, and other technologies specific to the automotive design chain. Cadence is headquartered in San Jose, Calif., with sales offices, design centers, and research facilities around the world to serve the global electronics industry. Learn more at www.cadence.com.

Mentor Graphics

Mentor Graphics provides its customers with critical tools for

solving the increasingly complicated problems of verifying that today’s complex chip designs actually function as intended. Functional errors at the system level are the leading cause of design revisions affecting time to market and profitability. Design teams must improve existing methodologies with tools that scale across design complexity and multiple levels of abstraction.

The Mentor Graphics Functional Verification™ platform, featuring the Questa™ advanced verification environment, is the most comprehensive EDA solution for functional verification, merging standards support, tools and a “design for verification” methodology to minimize verification cycles and design revisions. This solution provides the industry’s best language support and the most complete path for verification, from hardware description language (HDL) simulation to in-circuit emulation, including support for testbenches, assertions and functional prototypes. Mentor offers standards-based support for the most advanced verification requirements with integrated technologies now including the Questa® assertion-based verification tools and methodologies to enable comprehensive verification throughout the entire design.

ON Semiconductor

ON Semiconductor is driving energy efficient innovations,

empowering customers to reduce global energy use. The company offers a comprehensive portfolio of energy efficient power and signal management, logic, discrete and custom solutions to help design engineers solve their unique design challenges in automotive, communications, computing, consumer, industrial, LED lighting, medical, military/aerospace and power supply applications. ON Semiconductor operates a responsive, reliable, world-class supply chain and quality program, and a network of manufacturing facilities, sales offices and design centers in key markets throughout North America, Europe, and the Asia Pacific regions.

Avnet

Avnet was founded in 1921 and has since grown into a leading global distributor of

electronic components, IT solutions, embedded technology and services.

Elektrobit

EB represents one of the most important suppliers of embedded software solutions for the automotive industry. In addition to the

development of innovative products, it also specializes in services and consulting for the automotive industry, supplying implementations of serial software solutions for a broad range of AUTOSAR and FlexRay, infotainment, navigation, HMI and driver assistance systems. EB continues to invest in feature integration and development tools so that the in-vehicle devices get to market more quickly and ship in volume sooner. automotive.elektrobit.com

PRQA Programming Research

For more than 25 years, PRQA has been the leader in defect prevention. Our solutions,

designed to work hand-in-hand with developers, promote safe coding practices and proactively ensure the highest quality code for safety-critical and mission-critical systems.

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PRICING GRID

Package Register & Pay ByDec 11, 2015 Standard Pricing

Economy: Main Conference $1,695 (Save $300) $1,995

Premium: Main Conference + All 3 Workshops + Site Tour $2,695 (Save $700) $3,395

One Workshop or Site Tour $549

Conference Audio Recordings - Paid Attendee Rate (Made Available Post-Event on B2Biq.com) $399

Conference Audio Recordings - Non-Paid Attendee Rate (Made Available Post-Event on B2Biq.com) $999

Package Register & Pay ByDec 11, 2015 Standard Pricing

Economy: Main Conference $2,695 (Save $300) $2,995

Premium: Main Conference + All 3 Workshops + Site Tour $4,095 (Save $300) $4,395

Super Pass: Main Conference + 3 Workshops + Site Tour + Autonomous Cars Buyers Profile $5,595 (Save $300) $5,895

Autonomous Cars Buyers Profile $2,499

One Workshop or Site Tour $549

Conference Audio Recordings - Paid Attendee Rate (Made Available Post-Event on B2Biq.com) $399

Conference Audio Recordings - Non-Paid Attendee Rate (Made Available Post-Event on B2Biq.com) $999

5 Easy Ways to Register:

Location & Lodging Information

This event will be held in San Francisco, CA. As soon as a specific venue is confirmed we will post the information online. If you would like to be notified via email as soon as the information becomes available please email [email protected] with the following in the subject line: “Autonomous Cars Silicon Valley”

Visit: www.AutonomousCarsEvent.com

Call: 1-800-882-8684

Email: [email protected]

Mail: IQPC 535 5th Avenue, 8th Floor New York, NY 10017

OEMs and Tier 1s

Vendors, Consultants, and Suppliers

Team Discounts Pricing

Groups of 3 to 4 10%

Groups of 5 or more 15%

Progression in Autonomy requires a fundamental understanding cross functionally in order to maximize your development efforts. In order to maximize

the engineering results generated by your organization, take advantage of our group discounts by attending with your entire manufacturing team!

Speaker Presentations and Audio: (Made Available Post-Event on B2Biq.com) If you’ve already registered as a paid attendee you can add audio to your package for just $399. If you are unable to join us onsite, but want to experience the educational benefits of the speaker presentations with audio from the convenience on your own desktop or device, you can purchase all sessions at just $999. Audio recordings and presentations are made available post-event at www.B2BIQ.com. To purchase, click here (Link to registration page) or call Paul Rocco at 212-885-2732

*IQPC reserves the right to determine who is considered an End-User or a Vendor upon registration for an event. Those who are determined a vendor will be denied access to End-User pricing.

*Discounts apply to registrations submitted together, at the same time. Cannot be combined with any other discount. Main Conference Days: Monday, February 24th through Wednesday, February 26th

These prices are featured as a limited time only promotion. IQPC reserves the right to increase these prices at its discretion.

Please note multiple discounts cannot be combined. A $99 processing charge will be assessed to all registrations not accompanied by credit card payment at the time of registration.

MAKE CHECKS PAYABLE IN U.S. DOLLARS TO: IQPC

*CT residents or people employed in the state of CT must add 6.35% sales tax.

Details for making payment via EFT or wire transfer: Bank Name: JP Morgan Chase & Co. Name on Account: Penton Learning Systems LLC dba IQPC Account #: 937-332641 ABA/Routing #: 021000021 Reference: IQPC: 25371.002

Team Discounts: For information on team discounts, please contact IQPC Customer Service at 1-800-882-8684. Only one discount may be applied per registrant.

Payment Policy: Payment is due in full at the time of registration and includes lunches and refreshment. Your registration will not be confirmed until payment is received and may be subject to cancellation.

For IQPC’s Cancellation, Postponement and Substitution Policy, please visit www.iqpc.com/cancellation

Special Dietary Needs: If you have a dietary restriction, please contact Customer Service at 1-800-882-8684 to discuss your specific needs.

©2015 IQPC. All Rights Reserved. The format, design, content and arrangement of this brochure constitute a trademark of IQPC. Unauthorized reproduction will be actionable under the Lanham Act and common law principles.

If you’ve already registered as a paid attendee you can add audio to your package for just $399. If you are unable to join us onsite, but want to experience the educational benefits of the speaker presentations with audio from the convenience on your own desktop or device, you can purchase all sessions at just $999. Audio recordings and presentations are made available post-event at www.B2BIQ.com.

To purchase, click here or call Paul Rocco at 212-885-2732.

Speaker Presentations and Audio

Page 13: The Newest Tools, Technologies, and Techniques required ... · The Autonomous Technology Series arrives to the Innovation Hub of the World… • EnquiryIQPC@iqpc.com • 1-800-882-8684

www.AutonomousCarsEvent.com • [email protected] • 1-800-882-868413

TESTIMONIALS FROM OUR PAST PARTICIPANTS

“This conference did a nice job in bringing participants from many different perspective related to autonomy”

“A lot of interesting projections and data on millennials!”

“Very interesting and stimulating”

“The conference provided a great large scope view of the issues and needs confronting the developments and launch of autonomous cars!”

“Enjoyed having more discussions on actual autonomous vehicle future scenarios!”

“It was very informative!”

CHECK OUT OUR COVERAGE ON AUTOLINE!