eMarketer Webinar: Cross-Device Targeting—The Challenges and Near-Term Possibilities
The New Possibilities of Cross-Device Interactive Video
5
-
Upload
innovid-inc -
Category
Mobile
-
view
433 -
download
1
Transcript of The New Possibilities of Cross-Device Interactive Video
1.1%
N/A
23.3%
5.4%
86.2%
93.5%
83.6%
88.6%
89.8%
95.0%
92.0%
92.9%
44.4 s
58.2 s
95.6 s
61.7 s
0
40
80
20
60
100
6
10
14
2
18
TabletSmartphone
% u
sers
fin
ish
ing
10
0%
of vid
eo
25
50
75
0
100
Desktop
86.2% 76.0% 92.0%
100
% u
sers
fin
ish
ing
10
0%
of vid
eo
25
50
75
0Desktop RokuPlaystation
86.2% 92.1% 94.8%
Avg
du
rati
on
of p
re-r
oll
wa
tch
ed
25
50
75
0
100
Desktop RokuPlaystation
86.2% 92.0% 98.0%
Tim
e s
pse
nt w
/ in
tera
cti
vite
un
it (s
)
20
40
60
0
80
Desktop RokuPlaystation
48.4s43.8s 68.0s
