The New Portable Court New Promotions New Ideas …and a New Direction

Summit In The Rockies - September 5, 2003 1

TheTheNewNew Portable CourtPortable CourtNewNew Promotions PromotionsNewNew Ideas Ideas

…and a…and aNewNew DirectionDirection

Presented by

Joe Garcia Executive Director AUWP


My Purpose Here TodayMy Purpose Here Today

• My background,and the creation and marketing of wallyball

• The first portable court and events

• The results of the first portable court

• The industry today

• A new direction, new ideas, and a new court

• What it costs and who pays for it


My BackgroundMy Background

• Began playing racquetball in 1976

• Managed several clubs, became a teaching pro and created the sport of wallyball


History of WallyballHistory of Wallyball

• Created in 1979 in Calabasas, California

• AMF Voit manufactured the first wallyball

• National motor home tour launched popularity

• Several million players worldwide


History of theHistory of theFirst Portable CourtFirst Portable Court

• Texas court manufacturer

• Instead of bringing the consumer to the clubs, take the health club to the consumer

• A rendering worth $250,000


Sponsors of theSponsors of theFirst Portable CourtFirst Portable Court

Dupont Lucite, Head Sports, Penn, Ektelon, Dupont Lucite, Head Sports, Penn, Ektelon, Converse, Finn USA, Z Leader, Fiberesin, RMA, Converse, Finn USA, Z Leader, Fiberesin, RMA,

Esco Lighting, National Racquetball, AARA Esco Lighting, National Racquetball, AARA Squash News, Exerflex Squash News, Exerflex


Santa Anita Fashion Park MallSanta Anita Fashion Park MallArcadia, Calif. August 1987Arcadia, Calif. August 1987

• 6 workers took nearly 4 days to assemble the court



• 300,000 spectators & over 1,000,000 impressions

• 6-day exhibition

• Television & print

• Professional exhibitions in racquetball, wallyball & squash


The Toronto Golf & Racquet Show The Toronto Golf & Racquet Show Toronto, Canada August Toronto, Canada August 19881988

• Consumer show featuring golf, tennis, squash & racquetball

• 3-day event that drew nearly 100,000 spectators

• Television & print


Review of the Portable Court Review of the Portable Court After Two EventsAfter Two Events

• Cost prohibitive

• Takes too long to assemble and dismantle

• Difficult in adjusting court to various venues and environments

• Limited viewing and capabilities

• A new court had to be built


A New Portable Court PrototypeA New Portable Court Prototype


World Corporate Games World Corporate Games San Francisco, Calif. Nov. 1988San Francisco, Calif. Nov. 1988

• 14-day corporate Olympics with 10,000 athletes competing in 20 sports from all over the world

• The court hosted racquetball and squash events at the Justin Herman Plaza in the Embarcadero


World Corporate Games World Corporate Games San Francisco, Calif. Nov. 1988San Francisco, Calif. Nov. 1988

• Nearly 100,000 commuters per day passed by the court for the 14-day event

• The 3 major networks covered the assembly of the court, the matches and interviewed athletes from all over the world


The Presentation To Build a New The Presentation To Build a New Court and National TourCourt and National Tour

After two and half years of work, an invitation-only dinner was hosted on the court for all the current and potential sponsors, proposing to build a new

court and launching a national tour


The Sponsors and Industries The Sponsors and Industries Response Response


What Can We Do to Change What Can We Do to Change The Course of Racquetball The Course of Racquetball

and the Industry?and the Industry?

• Create a vision

• Develop a new version of racquetball

• Build a new state-of-the-art portable court that will be utilized for a national promotional tour and other events

• Fund a private investment group that will build the court and develop and manage the national tour


Creating a VisionCreating a Vision

• What do you envision for racquetball?

• You cannot create what you have not envisioned

• Vision creates change & change creates growth

• Thinking outside the box, the comfort zone… and the definition of insanity


Develop a New Version of Develop a New Version of RacquetballRacquetball

• Versions of other sports

• The reality of sports, television and sponsorship

• Racquetball’s appeal to the viewer

• A combination of squash, handball and racquetball

• Slower game--new equipment

• Tin, scoring system & three point play


Benefits of Developing aBenefits of Developing aNew Version of RacquetballNew Version of Racquetball

• Increase television viewing appeal

• Increase potential of generating major corporate sponsors and prime-time television

• Develop new markets and players

• Generate new equipment and apparel sales

• Increase court usage and demand for new courts

• Generate new memberships for clubs and USRA


Build a NewBuild a NewState-of-the-ArtState-of-the-ArtPortable CourtPortable Court

that will be utilizedthat will be utilizedfor afor a

National Promotional Tour National Promotional Tour and Other Eventsand Other Events


Existing and Previous CourtsExisting and Previous Courts


Envision The New Portable Court Envision The New Portable Court

• The Court Company

• A four-wall clear acrylic court on a 36” inch pedestal

• The court can be assembled and dismantled in 36 hours or less

• The court will travel and be stored in its own customized trailer with sponsor signage

• The court will have an internal and external sound and lighting system


Envision The New Portable Court Envision The New Portable Court

• Several fixed video cameras placed strategically inside the court

• Plasma screens

• Two digital handheld video cameras to capture action from outside the court and the spectators

• Hand held monitors that spectators hold and view instant replay, take polls, and gather data

• A mixing and editing board to broadcast the action on the court to the spectators


Envision The New Portable CourtEnvision The New Portable Courtin a Shopping Mallin a Shopping Mall

• Health clubs in the community conducting free fitness seminars and giving away trial memberships

• Kids holding a racquet for the first time and playing on the court

• A traveling racquetball historical museum

• Ad agency conducting a media campaign

• Spectators entering raffles and taking home free samples and literature

• Local media celebrities receiving a lesson from the world’s best racquetball players


Envision The BenefitsEnvision The Benefits

• Generate interest and exposure for the new version of racquetball and receive immediate consumer feedback

• Drive traffic into the clubs and increase memberships

• Increase brand awareness for sponsors

• Sponsor product sampling

• Mass media exposure

• 10 events the first 18 months

• Between 1-2 million impressions per event

• Largest promotion and public relations event ever conducted by the fitness industry


Envision the Future PotentialEnvision the Future Potential

• A resurgence of interest in the fitness industry and racquetball’s popularity of the ‘70s

• Racquetball-only facilities

• Unmanned electronically operated pay-as-you-play facilities with reservation and payment options from your home computer

• Professional racquetball leagues in both versions

• New associations and publications


What Does It Cost?What Does It Cost?

• $1,500,000

• Complete construction, equipment, marketing/advertising, transportation costs for 10-tour stops and 18 months of operational costs from date of funding investment group

• Does not factor in any sponsorship revenues


How Do We Start and When How Do We Start and When Do We Begin?Do We Begin?

• We’ve already started and we have already begun!

• Putting the cost into perspective


Summary of What $1,500,000 Summary of What $1,500,000 Will BuyWill Buy

• Increase television viewing appeal and spectator following

• Generate major corporate sponsors and prime time television

• Develop new markets and players

• Increase court usage and generate demand for new courts

• Generate new members for clubs and USRA

• Generate new equipment sales

• Launch a promotional campaign to introduce the new version of racquetball

• Launch an national 18 month advertising and public relations campaign


What’s Your Vision?What’s Your Vision?

OR


The Investment Group TeamThe Investment Group TeamJoe Garcia

P.O. Box 19697

Reno, NV 89511

(775) 849-9488 voice

(775) 849-9498 fax

[email protected]

Jerry Jones CPA

3616 Hemlock Way

Reno, NV 89509

(775) 828-0767 voice

(775) 828-4034 fax

[email protected]

This presentation contains confidential and proprietary information. All such information shall be used by the recipient only for assessment of the feasibility of the proposed transaction and in furtherance of such transaction if it occurs and for no other purpose. No confidential or proprietary information from this presentation shall be used by recipient for any commercial or other purpose whatsoever without the specific prior written consent of Joe Garcia.

The New Portable Court New Promotions New Ideas …and a New Direction

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