The Mojo of Meaning
-
Upload
ole-kassow -
Category
Business
-
view
223 -
download
1
description
Transcript of The Mojo of Meaning
![Page 1: The Mojo of Meaning](https://reader033.fdocuments.net/reader033/viewer/2022060122/5594ceb41a28ab391d8b45e1/html5/thumbnails/1.jpg)
19. marts 2013Ole Kassow Co-Founder at Purpose MakersCo-Organizer at TEDxCopenhagen
facebook.com/thepurposemakerspurpose.dk
Wednesday, March 20, 13
![Page 2: The Mojo of Meaning](https://reader033.fdocuments.net/reader033/viewer/2022060122/5594ceb41a28ab391d8b45e1/html5/thumbnails/2.jpg)
Ville du arbejde for en psykopat? Wednesday, March 20, 13
![Page 3: The Mojo of Meaning](https://reader033.fdocuments.net/reader033/viewer/2022060122/5594ceb41a28ab391d8b45e1/html5/thumbnails/3.jpg)
Wednesday, March 20, 13
![Page 4: The Mojo of Meaning](https://reader033.fdocuments.net/reader033/viewer/2022060122/5594ceb41a28ab391d8b45e1/html5/thumbnails/4.jpg)
Jack Welch "Shareholder Value was probably the dumbest
idea in the world. Shareholder value is a result, not a strategy. Your most important constituents are your
employees, customers and your products.”
Wednesday, March 20, 13
![Page 5: The Mojo of Meaning](https://reader033.fdocuments.net/reader033/viewer/2022060122/5594ceb41a28ab391d8b45e1/html5/thumbnails/5.jpg)
Purpose Makers
Profit
Begejstrede kunder
Kultur
Top-motiverede
medarbejdere
FormålWednesday, March 20, 13
![Page 6: The Mojo of Meaning](https://reader033.fdocuments.net/reader033/viewer/2022060122/5594ceb41a28ab391d8b45e1/html5/thumbnails/6.jpg)
Kæden er kun så stærk som det
svageste led
Wednesday, March 20, 13
![Page 7: The Mojo of Meaning](https://reader033.fdocuments.net/reader033/viewer/2022060122/5594ceb41a28ab391d8b45e1/html5/thumbnails/7.jpg)
Engageret
UengageretAktiv
t
uengageret
Wednesday, March 20, 13
![Page 8: The Mojo of Meaning](https://reader033.fdocuments.net/reader033/viewer/2022060122/5594ceb41a28ab391d8b45e1/html5/thumbnails/8.jpg)
A B C
Effekten af at belønne toppræstationerWednesday, March 20, 13
![Page 9: The Mojo of Meaning](https://reader033.fdocuments.net/reader033/viewer/2022060122/5594ceb41a28ab391d8b45e1/html5/thumbnails/9.jpg)
Så længe opgaverne kun involverede mekaniske færdigheder, virkede belønningerne som forventet.
Men så snart opgaverne krævede bare elementære kognitive færdigheder, ledte en større belønning til en dårligere præstation.
Wednesday, March 20, 13
![Page 10: The Mojo of Meaning](https://reader033.fdocuments.net/reader033/viewer/2022060122/5594ceb41a28ab391d8b45e1/html5/thumbnails/10.jpg)
Prisen for mistillid
Wednesday, March 20, 13
![Page 11: The Mojo of Meaning](https://reader033.fdocuments.net/reader033/viewer/2022060122/5594ceb41a28ab391d8b45e1/html5/thumbnails/11.jpg)
Oktober3,2253,114
1822,3671,927
10,815
November2,2794,299
05,410
33712,325
December594
1,6660
5,660632
8,552
Forskel 3 mdr-10,304
5,590-475
4,940606
Faktiskårligt tab-30,682
-39-2,47911,177
3,957
Pr. måned5,4671,163
2192,832
76310,445
1/10-30/965,60713,955
2,62633,987
9,160125,335
SuperBrugsenSuperbestNettoNemligIrma
Wednesday, March 20, 13
![Page 12: The Mojo of Meaning](https://reader033.fdocuments.net/reader033/viewer/2022060122/5594ceb41a28ab391d8b45e1/html5/thumbnails/12.jpg)
1 2 3 4 5 60 7 8 9 10
Detractors (bagvaskere) Passives Promoters(fans)
Net Promoter Score = % promoters - % detractors Source: Bain & Company
På en skala fra 0-10 hvad er sandsynligheden for,at du vil anbefale os til en ven eller kollega?
Wednesday, March 20, 13
![Page 13: The Mojo of Meaning](https://reader033.fdocuments.net/reader033/viewer/2022060122/5594ceb41a28ab391d8b45e1/html5/thumbnails/13.jpg)
Større, hurtigere, billigere, slemmere, nuWednesday, March 20, 13
![Page 14: The Mojo of Meaning](https://reader033.fdocuments.net/reader033/viewer/2022060122/5594ceb41a28ab391d8b45e1/html5/thumbnails/14.jpg)
(T + P + I)S
Social kapitalTillid
Velvilje
Wednesday, March 20, 13
![Page 15: The Mojo of Meaning](https://reader033.fdocuments.net/reader033/viewer/2022060122/5594ceb41a28ab391d8b45e1/html5/thumbnails/15.jpg)
BetternessBusiness
Busyness
Wednesday, March 20, 13
![Page 16: The Mojo of Meaning](https://reader033.fdocuments.net/reader033/viewer/2022060122/5594ceb41a28ab391d8b45e1/html5/thumbnails/16.jpg)
Vision
Business
Mission
Strategi Mål-sætninger
Wednesday, March 20, 13
![Page 17: The Mojo of Meaning](https://reader033.fdocuments.net/reader033/viewer/2022060122/5594ceb41a28ab391d8b45e1/html5/thumbnails/17.jpg)
Ambition
Betterness
Intention
Begræns-ninger
Impera-tiver
Wednesday, March 20, 13
![Page 18: The Mojo of Meaning](https://reader033.fdocuments.net/reader033/viewer/2022060122/5594ceb41a28ab391d8b45e1/html5/thumbnails/18.jpg)
Begræns-ninger
Wednesday, March 20, 13
![Page 19: The Mojo of Meaning](https://reader033.fdocuments.net/reader033/viewer/2022060122/5594ceb41a28ab391d8b45e1/html5/thumbnails/19.jpg)
PurposeMakersWednesday, March 20, 13
![Page 20: The Mojo of Meaning](https://reader033.fdocuments.net/reader033/viewer/2022060122/5594ceb41a28ab391d8b45e1/html5/thumbnails/20.jpg)
Wednesday, March 20, 13
![Page 21: The Mojo of Meaning](https://reader033.fdocuments.net/reader033/viewer/2022060122/5594ceb41a28ab391d8b45e1/html5/thumbnails/21.jpg)
Wednesday, March 20, 13
![Page 22: The Mojo of Meaning](https://reader033.fdocuments.net/reader033/viewer/2022060122/5594ceb41a28ab391d8b45e1/html5/thumbnails/22.jpg)
Monday, February 18, 2013
Wednesday, March 20, 13
![Page 23: The Mojo of Meaning](https://reader033.fdocuments.net/reader033/viewer/2022060122/5594ceb41a28ab391d8b45e1/html5/thumbnails/23.jpg)
Grundfortællingen
Wednesday, March 20, 13
![Page 24: The Mojo of Meaning](https://reader033.fdocuments.net/reader033/viewer/2022060122/5594ceb41a28ab391d8b45e1/html5/thumbnails/24.jpg)
Wednesday, March 20, 13
![Page 25: The Mojo of Meaning](https://reader033.fdocuments.net/reader033/viewer/2022060122/5594ceb41a28ab391d8b45e1/html5/thumbnails/25.jpg)
Wednesday, March 20, 13
![Page 26: The Mojo of Meaning](https://reader033.fdocuments.net/reader033/viewer/2022060122/5594ceb41a28ab391d8b45e1/html5/thumbnails/26.jpg)
Wednesday, March 20, 13
![Page 27: The Mojo of Meaning](https://reader033.fdocuments.net/reader033/viewer/2022060122/5594ceb41a28ab391d8b45e1/html5/thumbnails/27.jpg)
Monday, February 18, 2013
Wednesday, March 20, 13
![Page 28: The Mojo of Meaning](https://reader033.fdocuments.net/reader033/viewer/2022060122/5594ceb41a28ab391d8b45e1/html5/thumbnails/28.jpg)
Wednesday, March 20, 13
![Page 29: The Mojo of Meaning](https://reader033.fdocuments.net/reader033/viewer/2022060122/5594ceb41a28ab391d8b45e1/html5/thumbnails/29.jpg)
Wednesday, March 20, 13
![Page 30: The Mojo of Meaning](https://reader033.fdocuments.net/reader033/viewer/2022060122/5594ceb41a28ab391d8b45e1/html5/thumbnails/30.jpg)
ArbejdsglædePositive word-of-mouthTillid - social kapitalÆgte loyalitetPræferenceAwarenessSalg
Wednesday, March 20, 13
![Page 31: The Mojo of Meaning](https://reader033.fdocuments.net/reader033/viewer/2022060122/5594ceb41a28ab391d8b45e1/html5/thumbnails/31.jpg)
Klogere, sundere, dygtigere, tættere og sejere
Wednesday, March 20, 13