Mobile Mojo 2: The Mojo Strikes Back
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Transcript of Mobile Mojo 2: The Mojo Strikes Back
HELLO
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
@davefletcher // TheMechanism.com
Dave Fletcher
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
@davefletcher
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
#mobilemojo
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
A Brand-FocusedDigital Agency
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
We demystify and guide the use of technology so that it can be used
strategically by our clients
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
Founded inAugust 2001
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
Sept 21, 2011 // PRCA North Alabama Chapter // Huntsville, Alabama
@davefletcher // TheMechanism.com
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
“Computer makers like Apple need to get into phones...”
Stephen BakerMAY 16, 2001 The Wireless Web, with Strings Attached
Sept 21, 2011 // PRCA North Alabama Chapter // Huntsville, Alabama
@davefletcher // TheMechanism.com
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
Maximizing Your Mobile Mojo
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
PART II
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
PART IIThe Mojo Strikes Back
@davefletcher // TheMechanism.com
What do YouCarry With You?
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
Keys,Money,
Mobile Phone.
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
Keys
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter
http://www.youtube.com/watch?v=R6qxqoi__lk
@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter
http://www.youtube.com/watch?v=M5ZcaWcdgKE
@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter
Money
@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter
NFCNear-field Communications
@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter
http://www.youtube.com/watch?v=Y80tSc1b8UI
@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter
http://www.youtube.com/watch?v=sjXFOHzt6b4
@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter
http://www.youtube.com/watch?v=L_ORpi4OOt0
@davefletcher // TheMechanism.com
Keys,
Money,
Phone,
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
Camera,
Video Recorder,
Music,
Calendar,
Email,
Social Media,
Shopping,
GPS,
etc...
@davefletcher // TheMechanism.com
Headlines
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
Monday 10/10
Tuesday 10/11
Wednesday 10/12
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
“It’s been my goal, to provide reliable real-time communications around the world. We did not deliver on that goal this week. Not even close.”
Mike LazaridisRIM founder and co-CEO
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
1
10
100
Oct 2011 Nov 2011 Dec 2011
25.1
38.8 44.5
61.648.7 46.9
7.76.4
4.5
RIM Android iOS
http://techcrunch.com/2012/01/18/among-new-smartphone-adopters-ios-share-rises-while-android-declines/
New Smartpone Buyers Oct 2011-Dec 2011
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
Best phone of CES 2012: Nokia Lumia 900
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
http://events.apple.com.edgesuite.net/1201oihbafvpihboijhpihbasdouhbasv/
event/index.html
@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter
Mobile Mojo is Understanding
the Current Mobile Landscape
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
In 2009, 60% of the humans on earth are reported by the UN
to possess a cellular telephone
75% of those humans are in developing countries
http://www.tgdaily.com/trendwatch-features/41586-60-of-worlds-
population-now-has-cell-phone-highest-ever
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
Of the World’s 4 Billion Mobile Phones 1/4 used today are Smartphones
3 Billion are SMS Enabled
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
@davefletcher // TheMechanism.com
Everyone Doesn’t Havea Smartphone
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
96.5% of Global MobileUsers don’t have
an iPhone
http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
Smartphones and Tablets Drive Nearly 7% of Total U.S. Digital Traffic
80% of all tablet traffic in the U.S. comes from iPads
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
0
5
10
15
20
4Q10 1Q11 2Q11 3Q11
HP Acer Dell Lenovo Apple
Global Computer Share
Source: IDC, Applehttp://mashable.com/2012/01/13/apple-worlds-top-pc-vendor-ipad/
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
0
7.5
15
22.5
30
4Q10 1Q11 2Q11 3Q11
HP Acer Dell Lenovo Apple
Global Computer Share
Source: IDC, Applehttp://mashable.com/2012/01/13/apple-worlds-top-pc-vendor-ipad/
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
0
22.5
45
67.5
90
iOS Android QNX MeeGo WebOS
2010 2011 2012 2015
Worldwide Sales of Tablets
Source: Gartnerhttp://www.gartner.com/it/page.jsp?id=1626414
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
0
7.5
15
22.5
30
Samsung LG Motorola Apple RIM
April-11 July-11
Source: comScore MobiLensTotal U.S. Smartphone Subscribers Ages 13+
Top Smartphone Manufacturers Global
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
0
7.5
15
22.5
30
Apple HTC RIM Samsung Motorola
Aug-Oct 11
Source: NielsenTotal U.S. Smartphone Subscribers Ages 13+
Top Smartphone Manufacturers US
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
315 Million People living in the U.S.
327.6 Million Active Mobile Devices
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
Out of the 6 billion people on the planet, 4.8 billion have a mobile phone.
http://60secondmarketer.com/blog/2011/10/18/more-mobile-phones-than-toothbrushes/
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
Out of the 6 billion people on the planet, 4.8 billion have a mobile phone.
Only 4.2 billion own a toothbrush.
http://60secondmarketer.com/blog/2011/10/18/more-mobile-phones-than-toothbrushes/
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
Happy Brushing
@davefletcher // TheMechanism.com
How do you OptimizeYour Mobile Sitefor all Phones?
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
How do you OptimizeYour Mobile Sitefor all Phones?
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
Simplify
@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter
How do I Convert Mobile Visitors into Loyal Customers?
@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter
How do I Convert Mobile Visitors into Loyal Customers?
Provide Content Designed and Delivered
Specifically for them
@davefletcher // TheMechanism.com
WHO
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
WHERE
WHAT
is your Audience?
are they accessing your content?
do they need?
@davefletcher // TheMechanism.com
Should my Company Produce a Mobile App
or a Mobile Website First?
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
Depends
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter
83% of all smartphone application downloaders use Android or Apple iOS smartphone devices
They mostly discover apps by searching the top app stores and relying on recommendations.
http://www.nielsen.com/
@davefletcher // TheMechanism.com
Mobile Website
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
Moble App
vs.
@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter
Mobile App
More Control over Device
Can be Used Offline
Monetize
@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter
Mobile Website
Control of Device is Catching up
Arguably Quicker to Build
Universal Design(on modern smartphones)
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
Malkin PropertiesMOBILE REDIRECT
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
@davefletcher // TheMechanism.com
WHO
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
WHERE
WHAT
is your Audience?
are they accessing your content?
do they need?
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
@davefletcher // TheMechanism.com
My Morning JacketMOBILE APP
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
October 17, 2011 // PRSA 2011 INTERNATIONAL CONFERENCE // Orlando, FL
@davefletcher // TheMechanism.com
@davefletcher // TheMechanism.com
WHO
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
WHERE
WHAT
is your Audience?
are they accessing your content?
do they need?
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
@davefletcher // TheMechanism.com
If Not You, Who?RESPONSIVE DESIGN
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
WHO
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
WHERE
WHAT
is your Audience?
are they accessing your content?
do they need?
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
@davefletcher // TheMechanism.com
Mobile Mojo Helps You to
Predict the Future
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
Technically Savvy Audience is getting olderhttp://www.geekologie.com/2009/11/this-isnt-your-grandmas-cell-p.php
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
Siri
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
http://www.youtube.com/watch?v=7i1NYVaYv8g
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter
@davefletcher // TheMechanism.com
http://www.youtube.com/watch?v=aXV-yaFmQNk
@davefletcher // TheMechanism.comJanuary 19, 2012 // PRSA Greater Fort Lauderdale Chapter
THANK YOU!
@davefletcher // TheMechanism.com
@davefletcher
January 19, 2012 // PRSA Greater Fort Lauderdale Chapter