The Mobile Worker in the Mobile En

8/14/2019 The Mobile Worker in the Mobile En

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IDC, 2006

The Mobile Worker inthe Mobile Enterprise

Stephen Drake,Program Director, Mobile Software

Kevin Burden,Research Manager, Mobility Markets


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IDC, 2006

Mobility Matters:

God 189,000,000

Mobile Enterprise

Mobile

119,000,000

743,000,000

VOIP

Bill Gates 36,400,00024,000,000

855,000,000

Madonna

SOA

Brad Pitt

40,400,000

99,100,000

8,690,000

More Popular Than God and Brad Pitt!


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IDC, 2006

Massive Mobility Market

Momentum

!Mobile worker population

Over 700 million mobile workers WW in 2005, growing tonearly 880 million in 2009

! Tremendous activity for key ecosystem providers

Mobile middleware market breaches $500M mark Leader RIM, exceeds $1.5B in revenue in FY05

Major players announcements Microsofts Windows Mobile 5.0 & Exchange 2003 SP2 Nokia Business Center/Intellisync acquisition

Motorola Q Palm Treo on Windows Mobile

All major wireless carriers deploying or considering mobileemail services worldwide


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IDC, 2006

Mobile Business DriversMobile Application Adoption

4.45

4.37

4.29

4.23

4.16

4.03

3.88

3.83

Increased cust sat.

Increased emp. productivity

Increased prod/svc. quality

Increased org. efficiency

High ROI

Comp. advantage

Lower operating costs

Low TCO

Please rate the importance of each of the following potential benefits toyour company when considering the adoption of mobile applications

(mean score); U.S.-only

!Non-cost oriented

benefits more importantthan ROI and otherfinancial considerations

!Recognizescorporations

understanding thevalue of mobilesolutions

! Validates most

pervasive mobileapplication today mobile email

Perceived Benefits United States


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IDC, 2006

Mobile Software Landscape

Mobile OperatingSystems

Mobile EnterpriseApplications

Mobile Device Management& Mobile Security

MobileMiddleware


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IDC, 2006

MobileMiddleware

Mobile Middleware

! Consists of software platform thatextends existing back-endapplications into mobile environment Email/messaging has been the

face of mobile middleware

Tremendous consolidation

Suite offering includes sync, mobilemessaging, custom apps, MDM

! Includes pure-play, large ISVs, andcarrier-centric providers

! $500+ million market today with21% CAGR


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IDC, 2006

Mobile Enterprise Applications

Mobile EnterpriseApplications

! Emerging market Offshoot of mobile

middleware market Opportunity to sell to

enterprise and SMBs

! Combination of large ISVs

and pure-plays! Industry focused

! Packaged applicationsand platforms

! Inside the firewall andhosted offerings

! Carrier play


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IDC, 2006

Two-thirds of Organizations Are

Deploying Mobile Applications

Q. Which of the following, would you say, best describesyour organizations current stage of mobility?

One app

14.4%

No apps33.1%

Multiple apps28.9%

Pilot23.6%

Source: Mobilizing the Enterprise 2005 Survey, IDC

n = 564


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IDC, 2006

Top Mobile Applications Deployed

0

10

20

30

40

50

60

70

Email

access

CRM Customer

service &

support

SFA Mktg.

Sales & Marketing Service

0

10

20

30

40

50

60

70

Email

access

CRM Customer

service &

support

FFA UM

Organizations currently supporting business functions with mobile apps

Primary functionality of mobile apps in use or planned in 6 months


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IDC, 2006

Mobile Device Management and

Mobile Security

Mobile Device Management& Mobile Security

! MDM vendors being absorbedacross multiple players

Larger systems managementproviders

Mobile middleware providers

Other mobile players recognizing

value! MDM enterprise & carrier-centric

markets

! Mobile security emerging

Increasingly tied to MDM

! Large market opportunities MDM 44.9% CAGR

MS 69.8% CAGR


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IDC, 2006

Are Organizations Managing

Mobile Devices?

No answer26.2%

Yes12.7%

No50.8%

Dont know10.2%

Q. Has your organization implemented mobile devicemanagement tools to track or manage mobile devices used

by employees?


n = 557


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IDC, 2006

Industries Deploying

MDM Solutions

0% 5% 10% 15% 20% 25% 30%

Education

Manufacturing

Insurance/real estate/financial

Business services

Healthcare

Government

Retail/wholesale



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IDC, 2006

Mobile Software Development

Mobile SoftwareDevelopment ! More attention now

being paid to this area! Suppliers focused on

delivering tools to buildapplications specific to

mobile environment! Right time as mobile

applications resonatingwith customers

! Leveraging existingtools and skill sets


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IDC, 2006

Mobile Operating Environments

Mobile OperatingEnvironments

! Key environmentsinclude MS, Palm,

Symbian, and otheropen and proprietary

! Microsofts newWindows Mobile 5.0

and new devices fromMotorola, Palm, & HPdrive new opportunity

! Nokias recent software

push and E Seriesdevelopment bodestronger play forSymbian


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IDC, 2006IDC, 2006

Operating System: Trends

! Symbian supporting role

Top vendor support (Nokia)"

dominance continues Riding consumer demand for device Negative reaction from enterprises

! Microsoft enterprise play

Top vendor support (Motorola, Samsung)"

business pros Devices sell because of demand for operating system Longer-term consumer potential

! Palm OS redefinition attempt

Riding success of, commitment from palm CMS acquisition = closer relationship with Linux

! Linux/Java building momentum Asia/Pacific opportunity for consumers, limited enterprise play


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IDC, 2006

Operating System:

Worldwide Forecasts

1%

10%

100%

2003 2004 2005 2006 2007 2008Palm OS

Microsoft Pocket PCPhone Edition

Microsoft Smartphone

Linux

Symbian (pen-based UIQ,Series 80, Series 90)

Symbian (keypad-only UIQ,

Series 60)Other

Source: Worldwide Mobile Phone 20052010 Forecast Update (February 2006)

Converged Mobile Devices


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IDC, 2006

Converged Mobile Device Market:

Trends

! Reconvergence

From voice and data-centric, devices reflect user demands Blackberry (7100), Palm OS (GSPDA Xplore), and PPCPhone Edition (SPV M2000) = small form factor

HLOS Sales Pitch = standardization, lower customeracquisition cost, greater ARPU

! Market growth Driven through better camera phone purchasing by

consumers Driven by business professionals buying into concept Driven by cautious enterprise investigation, pilots, and

deployments Accelerated/Inhibited by wireless operator perception of

value proposition (Japan vs. U.S.)

IDC, 2006


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IDC, 2006

Converged Mobile Device Market:

Forecast (M)

0

5

10

15

20

25

3035

40

45

2003 2004 2005 2006 2007 2008

United States

Western Europe

Japan

Asia/Pacific

Rest of world

! Initial adoption = Nokia, Japan, few consumer, manybusiness-focused models

! Long-term adoption = most high-end and midrange devices

Source: Worldwide Mobile Phone 20052010 Forecast Update (February 2006)


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IDC, 2006

Corporate Purchasing

0

50

100

150

200

2004 2005 2006 2007 2008 2009

Enterprise Individuals

Source: Worldwide Mobile Phone 2004-2009 Forecast and Analysis,February 2006, Enterprise/Consumer Split

Millions of units

Worldwide Converged Mobile Device Market


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IDC, 2006

Enterprises Want

! Data intensive PDA like with QWERTY

Will accept tradeoffs for superiordata experience

! Broad application support email,PIM, voice, corporate applications

Often deployed with an application in mind!World phone operator flexibility

! Security remote wipe, remote lock,

remote password reset!Manageable devices

! Hype says one device is two the reality?

IDC, 2006


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IDC, 2006

Quest for One Device

Voice Data

Unit Shipments (1Q3Q 2005)

2.7m

19.3m

(Series 60)

1.4m1.6m


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IDC, 2006

Contact Info

[email protected]@idc.com

The Mobile Worker in the Mobile En

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