The Mobile Internet Present and Future

The Mobile Internet Present and Future

Jon WhiteDigital Publishing DirectorMacmillan Education, Oxford

O’Reilly

TOC Conference

February 11th – 13th 2008, NYC

Mobile Phone Use/Penetration Stats

• 3.3 billion mobile phone subscriptions globally

• 6.6 billion people globally = mobile phone subscription for half of the planet

• 1.3 billion people use the internet worldwide, 1.3 billion fixed landline phones

• 850 million cars in use worldwide, 1.5 billion TV sets, 1.4 billion people own at least one credit card globally

• Nokia, Samsung, Motorola, SonyEricsson and LG ship over a billion phones annually

• 2.6 billion people have at least one phone

Mobile Internet V PC-Based Internet• 900 million personal computers – 1 billion by the end of 2008

• Annual PC Sales is in decline in certain markets - Japan

• 25% of all mobile phone users around the world access the internet on their phones (Real Networks 2007)

• 1.3 billion internet users, only 37% access exclusively by personal computers (desktops and laptops) - includes all access from internet cafes and computer labs and shared PCs.

• Another 33% of internet users access by both PC and mobile.

• Already 30% of all internet access in 2007 was exclusively from mobile phones

• Today (Feb 2008) = Mobile is to Internet what TV is to Radio

Mobile Internet V PC Internet Content Revenues

• In 2004 – Mobile internet content revenues exceeded those of fixed-line internet

• In 2006 25 billion dollars of internet content revenues vs 31 billion on mobile content (Guardian, May 2007)

• ENORMOUS growth in 2007 = VAS content on mobile worth 45 billion dollars (Informa Jan 2008)

• Top two content areas on the PC internet are pornography and gambling

• Top two categories on the mobile internet = Music ($8.8 billion) and mobile social networking ($5.05 billion)

• SMS Texting is the most used data application on the planet

• With handset sales mobile will be a trillion dollar industry by the end of the decade

Mobile Internet V PC Internet The Next Couple of Years

• 59 countries have passed the 100% per capita subscription penetration (Informa Nov 2007).

• Hong Kong, Taiwan, Israel, Italy have penetration rates of 130% and above and European average penetration is

about 110%

• USA = 85%

• 3.5G services in S-East/East Asia has led to broadband mobile access

• Incredibly fast developing world take-up. India – 10 million new subscribers a month

• Mobile Internet will Grow and Grow and Grow

Current Publisher Initiatives in Mobile

• Presents travel information through a map that can be navigated, from a continent overview to street level detail, without having to type a word.

• Features information on over 200 cities in 33 European countries.

• Information available in English, Spanish, French, German and Italian.

• Includes detailed and up to date maps for each of the 15,000 points of interest across Europe.

• Provides researched and trusted Rough Guides content built up over 25 years by, and for, independent travellers.

Unit 1 Taxi!

(INSERT PHOTO)

Language Exercises

Comprehension Exercises

Think about

Dialogue

Functional language 语言重点

Grammar points 语法重点

Culture file 文化点滴

Explanation of words 词语注释

Mobile Survival English Main Screen

Ian: Taxi!Driver: Hi, mister. Where to?Ian: The Sheraton, please.Driver: Which one? There are three Sheratons here in Atlanta. Ian: Oh, sorry. The Sheraton Century Center.Driver: OK. Are you here on business or on vacation?Ian: On business. Driver: Right. Hey, where are you from?Ian: England. Driver: England? Which part?Ian: Winchester. Do you know it?Driver: No. But I was in London last year. Great country. Ian: Thanks.Driver: Well, here we are. This is the Sheraton Century Center.

That’s $16.80.Ian: Thank you. Keep the change.Driver: Hey, mister! This is a five dollar bill!Ian: Sorry. I thought it was a twenty. There you go.Driver: Thanks. Have a good stay.





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Dialogue

1. A: Hey, are you here ___________?

B: No, I’m here on vacation.

1. on business 2. on vacation 3. work

2. ___________ a business center in this hotel. It’s too small.

1. There are 2. There is 3. There isn’t Back to main screen





Language Exercises

3. Which city is Ian from?

1.Atlanta 2.Winchester 3.London

4.How much does Ian tip the driver?

1.$16.80 2.$5 3.$3.20





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Comprehension Exercises

5. Think about how you tip in your country.5. Think about how you tip in your country.Functional language

语言重点




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Think about

business n. commercial, industrial, or professional dealings 商业生意，买卖：商业、工业或职业交易

vacation n. a period of time devoted to pleasure, rest, or relaxation, especially one with pay granted to an employee 休假，假期，尤指职员的有薪度假

change n. money of smaller denomination given or received in exchange for money of higher denomination 零钱





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The Mobile Internet Present and Future

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