The Right Stuff: DMM Solution Product Suite

With data traffic growing rapidly worldwide, Communication Service Providers (CSPs) seek to expand their business offering, move beyond flat rate pricing models, and adopt multiple marketing and monetization tools for maximiz-ing their revenues – while assuring an enhanced real-time subscriber experience.

Comverse Data Management and Monetization (DMM) maximizes the mobile data opportunity with three key product components:

DMM Policy Manager (with Policy Studio)

DMM Policy Enforcer

DMM Mobile Internet Analytics

Comverse DMM Policy Manager is a business-oriented solution enabling CSPs to define advanced data monetiza-tion plans and promotions.

Compliant with 3GPP Policy and Charging Rules Function (PCRF) standards (Release 9), the DMM Policy Manager goes further, providing beyond-standards facilitation of advanced subscriber-aware, application-aware and device-aware policy rules. Fast implementation of end-to-end scenarios accelerates monetization and marketing innovation.

With highest independently confirmed performance and scalability stats1, DMM Policy Manager is ready to handle the massive traffic associated with future LTE and M2M scenarios, functioning across a variety of access technologies: HSPA, EVDO, WiMAX, LTE, etc.

For maximum value, DMM Policy Manager can be integrated with Comverse DMM Policy Enforcer as well as with Comverse ONE® Billing and Active Customer Management; and is open for integration with external network and IT elements.

DMM Policy Studio™This dedicated marketing oriented policy creation environment accelerates definition of data plans.

The Policy Studio bridges the gap between the highly technical infrastructure where CSP networking and IT department technicians operate, and the CSP marketing team that deals with subscriber plans, quality of experience, etc.

The Policy Studio’s easy-to-use graphical interface lets CSP marketers create multiple policy plans and promotions with virtually no learning curve.

1) http://www.comverse.com/press_releases.aspx?newsId=2470

Comverse DMM Policy Enforcer is a modular PCEF enforcement solution that enables CSPs to bring a broad range of business scenarios rapidly to market. DMM Policy Enforcer includes the following enforcement elements:

Traffic and Quota Management: Enables CSPs to effectively manage traffic loads while enhancing service personalization, utilizing DPI-based traffic and quota management functions such as bandwidth shaping and prioritization

Application Gateway: Equips CSPs with traffic and content manipulation capabilities to ensure the highest quality of experience, utilizing a range of Layer 7 services such as Video Optimization, Parental Control, and Content Adaptation

Charging Enablement: Supports real-time and near real-time data charging, providing differentiated charging capabilities for any type of subscriber – prepaid and postpaid

This unique combination governed by the DMM Policy Manager enables both policy definition and enforcement of complex business logic, such as quota based video optimization and content filtering policies.

DMM Policy Manager DMM Policy Enforcer

Comverse DMM Mobile Internet Analytics provides CSPs with enhanced analysis capabilities. The Analytics module produces real time and long-term trend analysis reports which can be utilized for network planning and smarter marketing decisions. Service outputs include:

Complete and Accurate Picture of Network Usage: Per application, subscriber group, and device.

Analysis of Mobile Usage Behavior: Based on device, network, segments, services, protocols & applications, and demographic information.

Fraud Detection Indicators: Identifies extreme changes in subscriber behavior (i.e. data volume and usage patterns, device used, time of day, etc.)

Comverse DMM lets CSPs capitalize on the vast mobile broadband potential.

Targeted premium segmented plans, upselling and cross-selling of data services, and partnering with third-party content and application providers enable CSPs to leverage data usage and growth. CSPs can provide advanced personalized services, together with effective tools to enable users to better manage their own consumption.

DMM Mobile Internet Analytics

Meeting the Current and Future Challenges Facing CSPs

Boosting Monetization through Segmented Plans

Roaming and Bill Shock Prevention helps increase data transparency and customer satisfaction, enabling:

Easy definition of advanced roaming plans

Quota/ balance based subscriber notifications

Redirection to upsell pages and trigger of multiple enforcement actions upon reaching quota/ balance limitations

Roaming Charges and Bill Shock Prevention

Effective data monetization requires tight integration between policy management, policy enforcement, and BSS elements. Comverse’s unique PCRF-PCEF-BSS solution enables CSPs to introduce advanced monetization scenarios with the fastest TTM and lowest TCO.

Providing utmost flexibility in defining hybrid network- and subscriber-aware policies through the tight linkage with Comverse ONE Billing & Active Customer Management, Comverse DMM is also open to work with external IT elements using standard Gy, Sy interfaces.

Tight Integration between Policy Management, Policy Enforcement and BSS

Comverse Data Management and Monetization helps harness the exponential growth of data traffic. This comprehensive, extendable policy control solution accelerates market innovation with a business focus, increasing ARPU while minimizing TCO – maximizing data revenues, alleviating network congestion, and enhancing the user experience.

Designed for frictionless integration with Comverse ONE and other standards-based billing systems, the solution scales to support the growing demand for data services in current and next-generation networks.

Comverse Mobile Internet solutions have an established global record of leadership and success, handling the mobile broadband needs of more than 60 operators worldwide.

Powering Agility and Profitability in a New Era

Congestion Control lets CSPs dynamically reduce cell congestion and enhance the user experience based on a wide range of network and subscriber-related policy parameters. Includes:

Congestion Detection: Detection of congestion levels on a cell/cluster level in a periodical, near real-time manner.

Congestion Relief: Dynamic relief of congestion using corrective actions such as bandwidth shaping, traffic prioritization and video optimization.

Congestion Control

IMS is becoming the preferred technology to support high-quality voice and data services in 4G long-term evolution (LTE) networks, reducing effective cost per megabyte, alleviating network congestion frequency and severity and providing higher connectivity speeds for enhanced user experience.

LTE and IMS ready, Comverse provides CSPs with a seamless migration path ensuring the best of all worlds: CSPs introducing 4G can migrate from their existing 3G-based technologies to LTE in a smooth and transparent manner.

Video Management

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