The Marriage of Social Media & SEO
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Transcript of The Marriage of Social Media & SEO
How Social Sharing is Impacting Search
(And Why You Should Care!)
“The fabulous collision between social networks and search engines is the most important change to the Internet in the last ten years. And it’s changing the Internet forever.”- Rohn Jay Miller: “The Fabulous
Collision of Search and Social”
The History of Search
Google Then
Google Now
PR(A) = (1-d) + d (PR(T1)/C(T1) + … + PR(Tn)/C(Tn)) where
PR(A) is the PageRank of page A
PR(Ti) is the PageRank of pages Ti which link to page A
C(Ti) is the number of outbound links on page Ti and
d is a damping factor
The only true indication of the quality of a Web page is how many other sites link to it. Each of these incoming links is considered a vote for the content of a page. The more pages linking to a page, the more important your content and the higher the search ranking.
Translation: The more inbound links to a Web site, the better. If those sources are popular themselves, that’s even better.
Then, Things Changed
Web Sites
Photos
News
Videos
Then, Things Changed Some More
How to Leverage SEO and Social Media?
What’s the Audience?
Set Goals
Establish Strategy
Create a Tactical Plan
Measure…and then Measure Again
Content is Still……
Give
And…..