The LinkedIn Marketing Value That the Supply Chain Management Company, Schneider. Gained From...
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![Page 2: The LinkedIn Marketing Value That the Supply Chain Management Company, Schneider. Gained From GetLinkedInHelp](https://reader033.fdocuments.net/reader033/viewer/2022052117/5a6d14ad7f8b9ab3418b55d3/html5/thumbnails/2.jpg)
Linkedin.com/in/kristinajaramillo [email protected] @GetLinkedInHelp
Value 1 Gained: Network Expansion
25% Growth in Targeted & Relevant Connections
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Linkedin.com/in/kristinajaramillo [email protected] @GetLinkedInHelp
Value 1 Gained: Network Expansion
Two Key Targeted Accounts
That We’re Trying to
Challenge and Steer Away
from Kewill to Increase
Schneider’s Wallet Share of
These Current Clients
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Linkedin.com/in/kristinajaramillo [email protected] @GetLinkedInHelp
Value 1 Gained: Network Expansion
The Companies That Diane is Now Connected to:
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Linkedin.com/in/kristinajaramillo [email protected] @GetLinkedInHelp
Value 1 Gained: Network Expansion
VP of Supply
Chain &
Logistics
Senior
Transportation
Analyst
2 Supply
Chain
Managers
Outbound
logistics
manager
Transportation
Manager –
Inbound and
Direct
GM Distribution
Center
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Linkedin.com/in/kristinajaramillo [email protected] @GetLinkedInHelp
Value 1 Gained: Network Expansion
President &
COO2 Supply
Chain
Directors
Regional Supply
Chain Manager
Manager
Supply Chain
Replenishment
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Linkedin.com/in/kristinajaramillo [email protected] @GetLinkedInHelp
Value 1 Gained: Network Expansion
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Linkedin.com/in/kristinajaramillo [email protected] @GetLinkedInHelp
Value 1 Gained: Network Expansion
IT Global Supply
Chain ManagerSupply Chain
Program ManagerSupply Chain
Manager
Logistics
manager
Regional Supply
Manager
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Linkedin.com/in/kristinajaramillo [email protected] @GetLinkedInHelp
Value 1 Gained: Network ExpansionConnection Level
Director - 30% VP - 11%
Manager - 40% GM/CSO/COO/CEO - 6.5%
Operations Level - 10% Influencer - 2.5%
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Linkedin.com/in/kristinajaramillo [email protected] @GetLinkedInHelp
Value 2 Gained: Thought Leadership Positioning
35% to 40% Connection Conversion Because They See
Diane’s Value & See Her as a Mid-Market Supply Chain Expert
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Linkedin.com/in/kristinajaramillo [email protected] @GetLinkedInHelp
Value 2 Gained: Thought Leadership Positioning
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Linkedin.com/in/kristinajaramillo [email protected] @GetLinkedInHelp
Value 2 Gained: Thought Leadership Positioning
![Page 13: The LinkedIn Marketing Value That the Supply Chain Management Company, Schneider. Gained From GetLinkedInHelp](https://reader033.fdocuments.net/reader033/viewer/2022052117/5a6d14ad7f8b9ab3418b55d3/html5/thumbnails/13.jpg)
Linkedin.com/in/kristinajaramillo [email protected] @GetLinkedInHelp
Value 2 Gained: Thought Leadership Positioning
![Page 14: The LinkedIn Marketing Value That the Supply Chain Management Company, Schneider. Gained From GetLinkedInHelp](https://reader033.fdocuments.net/reader033/viewer/2022052117/5a6d14ad7f8b9ab3418b55d3/html5/thumbnails/14.jpg)
Linkedin.com/in/kristinajaramillo [email protected] @GetLinkedInHelp
Value 2 Gained: Thought Leadership Positioning
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Linkedin.com/in/kristinajaramillo [email protected] @GetLinkedInHelp
Value 2 Gained: Thought Leadership Positioning
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Linkedin.com/in/kristinajaramillo [email protected] @GetLinkedInHelp
Value 2 Gained: Thought Leadership Positioning
Instead of Just Getting Views,
Likes and Comments the
Content and Positioning is:
Driving Next Step
ActionsIncreased Prospect
Compliance
Momentum
Shortening sales
cycles – Sygma’s
sales cycle was 1
month vs. 3
months
Supporting the
challenger sale
and driving
change.
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Linkedin.com/in/kristinajaramillo [email protected] @GetLinkedInHelp
Value 3 Gained: Prospect Compliance
Momentum
BEFORE:Sales would have to push
prospects through the
buyers journey and force
them to continue by having
them comply to small, next
step actions leading to a
longer sales process.
AfterThe warming and educating of
prospects on LinkedIn has
prospects pulling sales through the
buyer’s journey and the sales
process. Instead of sales going for
small yeses, buyers are sending
stronger buying signals by
immediately asking for the meeting
at the end of the call. They’re
driving the next steps and the sales
cycle is accelerated.
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Linkedin.com/in/kristinajaramillo [email protected] @GetLinkedInHelp
Value 4 Gained: Community Building
35% Group Conversion
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Linkedin.com/in/kristinajaramillo [email protected] @GetLinkedInHelp
Value 4 Gained: Community Building4000+ Supply Chain LinkedIn Groups
But….
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Linkedin.com/in/kristinajaramillo [email protected] @GetLinkedInHelp
Value 4 Gained: Community Building
Besides Schneider, Only 1 Other Group Focuses on the
Mid-Market and They Only Have 19 Members
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Linkedin.com/in/kristinajaramillo [email protected] @GetLinkedInHelp
Value 4 Gained: Community Building
Companies Inside the Schneider Group
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Linkedin.com/in/kristinajaramillo [email protected] @GetLinkedInHelp
Value 4 Gained: Community Building
New Companies Inside the Schneider
Group May 2017….
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Linkedin.com/in/kristinajaramillo [email protected] @GetLinkedInHelp
Value 4 Gained: Community Building
Group Member Level
VP - 10% Manager - 38% Director - 40%
COO/CEO/GM - 9% Operations Level - 4% Influencer - 1%
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Linkedin.com/in/kristinajaramillo [email protected] @GetLinkedInHelp
Value 5 Gained: Relationship Building
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Linkedin.com/in/kristinajaramillo [email protected] @GetLinkedInHelp
Value 5 Gained: Relationship Building
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Linkedin.com/in/kristinajaramillo [email protected] @GetLinkedInHelp
Value 5 Gained: Relationship Building
$400M Supply Chain – Currently a $6.8B
company, but has recently announced sale of
Diversey Care products. They are the world's
largest packaging company.
Developed a relationship with a mobilizer who
is in sync with the under-served mid-market
theme.
Building relationships deep and wide within the
company and expecting to meet with supply
chain leaders in Charlotte soon.
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Linkedin.com/in/kristinajaramillo [email protected] @GetLinkedInHelp
Value 5 Gained: Relationship Building
Milacron is a $1B company with $60M in trans
spend. They manufacture extrusion & molding
equipment. They ship inbound to their
manufacturing sites and outbound direct to
customers. They have made several
acquisitions over the years and have no TMS
in place
Had 2 meetings with the Director of Global
Logistics and will have an in-person meeting
on May 25. The Director keeps asking for the
next meeting.
Expecting to present a $30K to $50K bid and a
$400,000 per year TMS outsourcing contract
proposal.
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Linkedin.com/in/kristinajaramillo [email protected] @GetLinkedInHelp
Value 5 Gained: Relationship Building
$300M supply chain but Schneider only has a
$4M portion through other divisions.
The Director of Transportation and Warehouse
reached out to Diane to discuss the industry as
a whole
During 1st meeting Diane and the sales team
discovered that Bay Valley Foods had a issue
with their inbound logistics – It’s a mess. A 2nd
meeting was scheduled to discuss inbound
logistic best practices.
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Linkedin.com/in/kristinajaramillo [email protected] @GetLinkedInHelp
Value 5 Gained: Relationship Building
Schneider was already in conversations with Westlake Chemical about a
supply chain engineering study but after the Director of Transportation and
Logistics connected with Diane and joined the Schneider group, he asked
to speak about TMS solutions as well.
This Program Deal Can Now Multiply Giving
Schneider More Client Wallet Share
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Linkedin.com/in/kristinajaramillo [email protected] @GetLinkedInHelp
Value 6 Gained: Revenue Opportunities
$110M supply chain
Was a previous connection of Diane’s that went
dead – The relationship became alive again by
inviting the VP of Logistics to join Schneider’s
LinkedIn community where there are discussions
that challenge the common approaches mid-market
chains are using and how they are being under-
served.
Completed the Schneider survey and demonstrated
the challenges that the company was having, which
Schneider was able to show why.
Discussions started on March 23 and by the
beginning of May – a contract was completed and
work was ready to begin.
$75,000 Network
Engineering Study
Contract Awarded! This
Can Lead to a $75K Bid, a
$700K SCM Program and
Open Doors to Work
Further with Sysco Which
is 10X Bigger!
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Linkedin.com/in/kristinajaramillo [email protected] @GetLinkedInHelp
Value 6 Gained: Revenue Opportunities
LinkedIn community nurtured the influencer and mobilizer
within the company which awarded a $7000 consulting project
which can lead to network optimization studies and other work.