The Legislative and Public Affairs Landscape

Can Credit Unions Continue the Momentum?

Sponsored by:Presented by:David Adams, CEO

Michigan Credit Union League & Affiliates MCUL State GAC – April 13, 2010

The Environment in Washington• The shift to the center in an election year• Health Care Reform and its effect on the

election• A change in Senate Banking Committee

leadership• Will the Congress move away from pro-

consumer, anti-bank issues?• With CUNA under new leadership, how

will the industry agenda and process change?

• How much worse can the Corporate Credit Union situation get and how will the NCUA manage its powerful role?

The Environment in Lansing• And now we pause for an important

message from our voters.• How critical will the Governor’s race be

for Michigan and for credit unions?• What change might we expect in OFIR

leadership?• The ever-present effects of term limits.• The State’s economy, the budget and

tax reform.• What will credit unions’ proactive and

defensive agenda be?

Advocacy Issues vs. Public Relations Opportunities – Where Do They Meet?•Does credit union operational alignment

with advocacy issues make good business sense?

•How can public relations and media opportunities translate into better business?

•How important is the alignment with critical economic issues for credit union relevance in this economy?

•What role do cooperative programs play?

Top Ten List of Credit Union Opportunities

1. Michigan’s “New Economy” needs help for small businesses: Small Business Financing Alliance.

2. Don’t forget the domestic auto industry. Invest in America and future efforts.

3. Business 101: Differentiation. CU Village’s Membership Enhancement Programs.

4. As a society, we need to save more and borrow less: Save to Win

Top Ten List of Credit Union Opportunities

5. Credit unions are a well-kept secret. We need more marketing, promotion and public relations. MCUL’s CU Difference Campaign

6. Our tax exemption depends on fulfillment of our social mission. MCUL’s CRI Program.

7. Advertising is expensive. Public relations is cheap. MCUL’s Research and PR efforts.

8. The housing market is still fragile. Credit unions can innovate. MCUL’s new Housing Crisis Task Force.

4:00 Credit Cards

Today @ 40 sec

Top Ten List of Credit Union Opportunities

9. Campaign involvement and political activism pays off. MCUL’s endorsements and campaign involvement coordination.

10.Cooperation got us here and will carry us forward. MCUL, CUNA, CUSOs, CMG, Corporate CU transition, etc.

Questions?

The Legislative and Public Affairs Landscape

Can Credit Unions Continue the Momentum?

Presented by: David Adams, CEO Michigan Credit Union League & Affiliates MCUL State GAC – April 13, 2010