The Leading Agency for Interactive Rights The Leading Agency for Interactive Rights Since 1979Since 1979

FOG OverviewFOG Studios specializes in exclusive representation, negotiation and business management of game development teams and interactive brand management for intellectual property holders. Where possible, we package developers and intellectual properties to create cutting edge interactive entertainment products on all platforms from consoles to wireless worldwide. We have served over 500 intellectual property holders and developers since 1979 and placed over 6500 products with hundreds of Publishing Partners.

FOG ResumeFOG Resume

FOG Brand ResumeFOG Brand Resume

Publishing PartnersPublishing PartnersFOG works with the world’s top publishers on all formats mobile to console

FOG StrengthsFOG StrengthsIndustry leader in interactive entertainment for over three decadesWe have created over $3B in revenues for our customers and clients.Global presence with low overheadRelationship based customer oriented brand management focusOrganizational Growth linked to Customer Growth (Co-Invested)Collaborative vs. Adversarial Negotiation Strategy (Repeat Business)

Key Business SegmentsKey Business Segments

Brand OwnersBrand Owners

PublishersPublishers

DevelopersDevelopers

Service ProvidersService Providers

Force MultipliersForce MultipliersForce MultipliersForce Multipliers

FOG’s reputation with publishers for quality, dependability and delivery

International trade show presence

32+ year negotiation history with customers

Network of 31,000+ decision makers and internal champions

Strategic partnerships

FOG Strategic PartnershipsFOG Strategic PartnershipsWhere possible, FOG leverages its strategic partnerships to advance your business and hone your competitive edge

What FOG Can Do For YouWhat FOG Can Do For YouStrategic consulting and market positioning

Business management and development

Negotiation and mediation

Propose and close strategic partnerships

Launching Developer ClientsLaunching Developer ClientsRefine Marketing Materials to Targets

Establish Negotiation Parameters

Leverage Network and Strategic Partners

Trade Show Planning and Integration

PR and Media Planning

Establish five year trajectory and metrics

Salesforce.com Opportunity Pipeline

Review certifications, insurance and past contracts

Launching Interactive BrandsLaunching Interactive Brands

Packaging IP with Developer Resources to provide publishers with turn key solutions

Identify and recommend potential licensees

Develop platform specific negotiation strategies based on knowledge of other deals

Negotiation, Contract Revision and Management

Manage Interactive Approval Process

World Class Interactive Negotiations

Having placed over 6500 products in market FOG has an impeccable track record in terms of negotiations.Our extensive network grants us access to the key decision-makers and allows us to avoid a lot of the red tape that plagues other negotiators.Our library of pre-negotiated terms and conditions streamlines the redline process with repeat customersWe place an emphasis on fairness and base our negotiations on what makes sense for both parties. We subscribe to the repeat business model and as such never burn bridges.

First agency to begin representing software developers and intellectual property owners\brands to publishers of interactive entertainment – 1979

Only firm to release a game on 23 systems simultaneously worldwide – Minder 2049er, the birth of worldwide interactive distribution

First agency to place a title which generated more than $1,000,000 in royalties to an independent developer.

First agency to place western titles direct to Japan, via FROM USA label, titles distributed by Sony

First seven figure IP deal in mobile entertainment

First agency to begin representing software developers and intellectual property owners\brands to publishers of interactive entertainment – 1979

Only firm to release a game on 23 systems simultaneously worldwide – Minder 2049er, the birth of worldwide interactive distribution

First agency to place a title which generated more than $1,000,000 in royalties to an independent developer.

First agency to place western titles direct to Japan, via FROM USA label, titles distributed by Sony

First seven figure IP deal in mobile entertainment

FOG Firsts and BestsFOG Firsts and BestsFOG Firsts and BestsFOG Firsts and Bests

For over 30 years has placed more interactive intellectual property rights than all other agencies combined

First Agency to place intellectual property rights for $500,000.00 and, within one year thereafter, set a record for the highest IP placement to date, 1.8 million as reported in Wall Street Journal

First agency to place broadband digital rights for eight figure deal.

First agency to negotiate a nine figure multi-title development commitment

Only agency to license Mario for non-Nintendo products

For over 30 years has placed more interactive intellectual property rights than all other agencies combined

First Agency to place intellectual property rights for $500,000.00 and, within one year thereafter, set a record for the highest IP placement to date, 1.8 million as reported in Wall Street Journal

First agency to place broadband digital rights for eight figure deal.

First agency to negotiate a nine figure multi-title development commitment

Only agency to license Mario for non-Nintendo products

FOG Firsts and BestsFOG Firsts and BestsFOG Firsts and BestsFOG Firsts and Bests

First agency to create a packaging and marketing strategic alliance for worldwide distribution of games-Softsell

Set up first porting and conversion center in the history of the industry-Rich & Rich Imagineering team-Commodore 64, Vic 20, Coleco vision, TI994Alpha, Atari 5200.

Agency selected by a consortium of North American publishers to establish first international distribution for interactive products in 26 European countries-U.K, France, Germany, Norway, Sweden, Finland, Austria, Russia, Spain, Italy, and Australia 1985-1990.

Agency selected to establish distribution/US publishing presence for Ubisoft and Atari

First agency to create a packaging and marketing strategic alliance for worldwide distribution of games-Softsell

Set up first porting and conversion center in the history of the industry-Rich & Rich Imagineering team-Commodore 64, Vic 20, Coleco vision, TI994Alpha, Atari 5200.

Agency selected by a consortium of North American publishers to establish first international distribution for interactive products in 26 European countries-U.K, France, Germany, Norway, Sweden, Finland, Austria, Russia, Spain, Italy, and Australia 1985-1990.

Agency selected to establish distribution/US publishing presence for Ubisoft and Atari

FOG Firsts and BestsFOG Firsts and BestsFOG Firsts and BestsFOG Firsts and Bests

First agency to assist in expansion of America Online globally via establishment of AOL Canada

Negotiated first nine-figure M&A in the industry

First agency to place a seven figure development deal-Johnny Hart– Wizard of Id, Quest for Tires–Sierra Online.

Only agency to have a larger gross revenue than the largest game publisher, 1983 12 million, Sierra 10.2, Broderbund 9.8

First agency to hit 1, 2 and 3 billion marks for revenues of interactive titles which were licensed or placed via our firm.

First agency to assist in expansion of America Online globally via establishment of AOL Canada

Negotiated first nine-figure M&A in the industry

First agency to place a seven figure development deal-Johnny Hart– Wizard of Id, Quest for Tires–Sierra Online.

Only agency to have a larger gross revenue than the largest game publisher, 1983 12 million, Sierra 10.2, Broderbund 9.8

First agency to hit 1, 2 and 3 billion marks for revenues of interactive titles which were licensed or placed via our firm.

FOG Firsts and BestsFOG Firsts and BestsFOG Firsts and BestsFOG Firsts and Bests

FOG’s Interactive HistoryFOG’s Interactive History FOG’s Interactive HistoryFOG’s Interactive History

Fight Night (first boxing franchise) Hardball (first baseball franchise) Blades of Steel (first hockey game) Law of the West (first western) Karateka (first martial arts karate game) Superman (first comic book character based videogame) Blood Bowl (first board game conversion) GATO (first submarine simulation) F-15 Strike Eagle (first flight simulation)

Fight Night (first boxing franchise) Hardball (first baseball franchise) Blades of Steel (first hockey game) Law of the West (first western) Karateka (first martial arts karate game) Superman (first comic book character based videogame) Blood Bowl (first board game conversion) GATO (first submarine simulation) F-15 Strike Eagle (first flight simulation)

LAUNCHED THE FOLLOWING INTERACTIVE GENRES:

Iconic FranchisesIconic Franchises Iconic FranchisesIconic Franchises

Choplifter Boulderdash Miner 2049’er Test Drive Command & Conquer Castlevania Teenage Mutant Ninja

Turtles Seventh Guest

Wizardry Advanced Dungeons &

Dragons Inspector Gadget Bushido: Way of the Stone F-15 Strike Eagle F-16 Falcon Soldier of Fortune Puzzle QuestCabela’s Big Game Hunter

WORLD CLASS TALENT

The FOG Studios Family

Existing Development Existing Development ResourcesResources

FOG exclusively represents and provides business management, marketing, business development and negotiation services to over two dozen game development studios from around the world.

Clients include studios in USA, Canada, Australia, Japan, Hong Kong, Indonesia, Philippines, Poland, Slovakia, Germany, and more.

Over 100 new development projects placed annually

Project sizes from 50k mobile to $15M Console

Branded IP, Original Developer IP and WFH

Ed DilleEd DilleChairman & CEOChairman & CEO

•Strategic Planning and Brand Management •Licensing and Merchandising in conjunction with Dimensional Branding Group•Lead Negotiator for contract revision and management•PR and Media Planning in conjunction with Clear Image PR and Gamebizwire

Irina StrelnikovaIrina StrelnikovaDirector of SalesDirector of Sales

• Manages & oversees FOG Studios’ global sales and marketing •Manages the Ukrainian office of FOG Studios•Creates tools & methodologies to improve the effectiveness of FOG studios business processes •Contributes to the development of strategic and tactical solutions for effective business development of FOG Studios’ clients•Creates & develops new prospects and opportunities for FOG Studios’ clients •Creates & develops representation opportunities for FOG Studios•Represents FOG Studios and FOG clients’ interests at international expo shows

Christi FreemanChristi FreemanExecutive ManagerExecutive Manager

• Financial comptroller • Trade show coordination and meeting management• Executive Administrator• Legal record keeping• Human Resources coordinator

Vadim TomaVadim TomaSales SpecialistSales Specialist

Creates new prospects and opportunities for FOG clients Provides customer and client careDevelops and improves workflow processes Drives CRM system upgrades and improvements

Jeremiah ChowJeremiah ChowSales ManagerSales Manager

•Creates & develops new prospects and opportunities for FOG Studios’ clients •Provides advice, support, and assistance to FOG clients•Represents FOG Studios and FOG clients’ interests at international expo shows•Creates, evaluates & develops representation opportunities for FOG Studios•Strategic and tactical planning of FOG outsourcing clients’ activities

Alex DemchukAlex DemchukMarketing ManagerMarketing Manager

Maintains product, opportunity reports and intake review pipelines Reviews new prospective client portfolio and evaluation pitch materialsRepresents FOG Studios and FOG clients’ interests at international expo shows Prepares and coordinates preparation of marketing materials for FOG outsourcing clients Develops and improves workflow processes

Trevor LawrenceTrevor LawrenceCTOCTO

Software installation, upgrades, maintenance, testing, purchasing Hardware repair, upgrades, troubleshooting and purchasing Domain administration and Website maintenance File administration and backups Email system administrator FTP management and setup Training Tutorials

Max PetrovMax PetrovData Analyst Data Analyst

Maintains FOG CRM system (Salesforce)Creates reports for clients and FOG Software and hardware installation, upgrades, maintenance, testing, purchasing for FOG Ukraine Systems administration and data backupsOffice supplies

Ed DilleChairman & CEO

eddille@fogstudios.comTel: 215.704.5796Fax: 215.953.8408

Skype: eddille

Irina StrelnikovaIrina.strelnikova@fogstudios.com

Tel: 38.057.702.6268Fax: 506.474.9095

Skype: Irina.Strelnikova

sales@fogstudios.com