BREAK TIME!The Start of KitKat

In the 17th century the word “KitKat” was coined

CHEF CHRISTOPHER

CATLING

HOW COME IT BECAME KITKAT?

• The literary club was called “KitKat”

I’M CONFUSED

KitKat

After a literary club met at a pie shop owned by Christopher Catling.

#ThrowbreakThursday

It’s not Thursday

though.

• FIRST Four finger

wafer

• August 29th 1935

• Manufactured in York

• Sold in London and the

South East of England

1

2In 1937

• George Harris

• Marketing Director for

Rowntree• Re-branded the product

KITKAT TODAYKit Kat

Today

• INTERNATIONAL

DISTRIBUTOR OF KIT KAT AND

NESTLE’S LEADING

CONFECTIONARY BRAND

• FIRST PRODUCT THAT NESTLE

INVESTED ON DIGITAL MEDIA

TO

• EVERY 5 MIN. OF KIT KATS

PRODUCED CAN OUTSTACK

THE EIFFEL TOWER , WHILE A

YEAR PRODUCTION CAN

MEASURE SAME AS LONDON

UNDERGROUND MORE THAN

350 TIMES.

• DISTRIBUTOR OF KIT KAT IN

U.S,A.

• 9TH AMONG AMERICA’S 25

FAVORITE CANDIES

• HAS AN ANNUAL SALES OF

$198.9 MILLION

• KIT KAT IS THE ONLY NON-

AMERICAN TOP-SELLING

CHOCOLATE BAR.

THE KITKAT PROBLEMS

NESTLE SEEKS TO INVEST IN A

DIGITAL MEDIUM FOR AD FOR THE

FIRST TIME .

TO HELP THE POSITION OF

THEIR COMPANY

TO ADAPT TO THE NEW

GENERATION

CREATED AN APP “SOCIAL MEDIA

BREAK”

YOUTH FACES INCREASING

PRESSURES TO MAINTAIN

THEIR SOCIAL PRESENCE

Investing in the digital medium significantly for

the first time will help them to make the image

of the NESTLE company better. Apparently, they

only experimented on KitKat, since it is Nestle’s

most profitable product. To create a remarkable

entrée.

O B J E C T I V E S

“Social Media

Break” seeks to

highlight a serious

problem among

social media young

users in Asia. Most

Asian youths face

increasing

pressures to

maintain their

social media

STRATEGY

Actively used Twitter, Facebook, Instagram, Youtube, and their own website to

relate and interact with their audience. For example the event where the

Bendable Iphone 6 was trending, they immediately tweeted a photo relatable for

the youth and will surely get their humor and attention. Also they were able to

integrate their “HAVE A BREAK, TAKE A KITKAT” tagline on their Social Media sites,

like using the hastags “#ThrowbreakThursday”, “#MovieBreak”,

“#ThursdayBreakTime”, and many more. Lastly, Nestle KitKat reached their

audiences not only on social media sites, but also in applications in phones,

#KITKATBREAKINGRESULTS

Results of the entrance of KITKAT in social media sites are

successful. As you can see, today, From October 15, 2014 to

November 14, 2014, Kitkat has 123, 053 people talking about

them. While their Facebook page has more than a million likes

and members on the other hand. Therefore , Kitkat

successfully “Broke (break) a leg”

#KITKATLESSON

• REACH YOUR AUDIENCE

• BE WITTY

• BE FLEXIBLE

• CREATE OUTPUTS WITH CONTENT

• CONTENT IS VERY VERY VERY

IMPORTANT

• PEOPLE TODAY PREFERS INTERACTION

WITH THE BRAND

SOURCES

• http://www.figarodigital.co.uk/CaseStudy.aspx?pkCaseStudyID=56809931-8dfd-493c-8b7f-d753def7e02a

• http://www.nestle.com/investors/brand-focus/kitkat)• https://www.nestleprofessional.com/uk/en/SiteArticles/Pages/Hist

ory_of_KitKat.aspx?UrlReferrer=https%3a%2f%2fwww.google.com.ph%2f

• https://www.facebook.com/kitkat.ph?fref=ts• https://www.nestleprofessional.com/uk/en/sitearticles/pages/facts

_about_kitkat.aspx?UrlReferrer=https%3a%2f%2fwww.google.com.ph%2f

• http://images.businessweek.com/ss/09/10/1021_americas_25_top_selling_candies/18.htm

• http://www.imd.org/research/challenges/loader.cfm?csModule=security/getfile&pageID=400771