The Keys to Digital Transformation
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© 2016 MapR Technologies 1© 2016 MapR Technologies 1
®
© 2016 MapR Technologies
The Keys to Digital Transformation

© 2016 MapR Technologies 2© 2016 MapR Technologies 2

© 2016 MapR Technologies 3© 2016 MapR Technologies 3© 2016 MapR Technologies© 2016 MapR Technologies
“We will disrupt ourselves through Data” Jamie Dimon
Chairman, President & CEO, JPMorgan Chase
How will data disrupt your company?

© 2016 MapR Technologies 4© 2016 MapR Technologies 4
IT Spending at an Inflection Point
Source: IDC, Gartner; Analysis & Estimates: MapRNext-gen consists of cloud, big data, software and hardware related expenses
(100,000)
(80,000)
(60,000)
(40,000)
(20,000)
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20,000
40,000
60,000
80,000
100,000
120,000
2013 2014 2015 2016 2017 2018 2019 2020
Next Gen vs. Legacy Shrinkage ($M)$120
100
80
60
40
20
(20)
(40)
(60)
(80)
(100)
In Billions
Total $ Growth of IT Market Next-Gen Growth Legacy Market Growth/Shrink in $

© 2016 MapR Technologies 5© 2016 MapR Technologies 5
You Need to Make a Decision Now
In 4 years 90% of Data will be on next-gen technology
Source

© 2016 MapR Technologies 6© 2016 MapR Technologies 6
A Once-in-30-Year Re-Platforming of the Enterprise
• Critical infrastructure for next-gen applications• Data platform enabler for required Speed, Scale, & Reliability
NewApplications ExistingApplications
OpenSource AnalyticInnovations Legacy
DisruptiveDataPlatform
OnPremise PrivateCloud PublicCloud
HeterogeneousHardware

© 2016 MapR Technologies 7© 2016 MapR Technologies 7
$$
$

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© 2016 MapR Technologies 9© 2016 MapR Technologies 9

© 2016 MapR Technologies 10© 2016 MapR Technologies 10

© 2016 MapR Technologies 11© 2016 MapR Technologies 11
Event Driven Heath Care

®© 2016 MapR Technologies 12®© 2016 MapR Technologies 12MapR Confidential
Data Warehouse Offload: Cost per Terabyte Comparisons
vAugmenting legacy infrastructure can save over $1.5K or 79% in annual op ex per TB and slash the cap ex per TB by $4.8K or 95%
vLegacy: Typical net Exadata pricing with rack, storage server, and DB bundle software§ Assumes 100% use of available
storage$0.00
$0.25
$0.50
$0.75
$1.00
$1.25
$1.50
$1.75
$2.00
Legacy MapR
Annual Op Ex per TB ($000)
Hardware HW Maintenance Licenses License Support MapR Technology
$0.00
$0.65
$1.30
$1.95
$2.60
$3.25
$3.90
$4.55
$5.20
Legacy MapR
Cap Ex per TB ($000)

© 2016 MapR Technologies 13© 2016 MapR Technologies 13
$$$

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© 2016 MapR Technologies 15© 2016 MapR Technologies 15

© 2016 MapR Technologies 16© 2016 MapR Technologies 16
Largest Biometric Database in the World
PEOPLE

© 2016 MapR Technologies 17© 2016 MapR Technologies 17
Driving Business Value
$19.4 MillionPer interviewed organization, average discounted benefits over three years

© 2016 MapR Technologies 18© 2016 MapR Technologies 18
Legacy Business Platforms Are Two Islands
• IT must integrate all the products
• Inability to operationalize the insight rapidly
• Can’t deal with high speed data ingestion and processing
• Scale up architecture leads to high cost
Message Bus
Specialized Storage
Operational Applications
J2EE AppServer
Relational Database
Specialized Storage
Analytical Applications
Analytic Database ETL Tool BI Tool

© 2016 MapR Technologies 19© 2016 MapR Technologies 19
Traditional Applications Dictate Data •This slide is not conceptual.. Maybe the shape of a glass (rounded at bottom)
•The top says application•The bottom layer is data•ETL process with arrow pointing at it•Specialized schema with arrow pointing•Security with arrow….
Application
DataETL process
Specialized schemaSecurity

© 2016 MapR Technologies 20© 2016 MapR Technologies 20
Applications Dictate Data – Results in Silos

© 2016 MapR Technologies 21© 2016 MapR Technologies 21
The Keys to Digital TransformationI need a better wrap-up graphic. I’ll also change
text.
1. Data Convergence

© 2016 MapR Technologies 22© 2016 MapR Technologies 22
The Secret is to Bring Analytics & Operations Together
Converged Applications
Complete Access to Real-time and Historical Data in One Platform
Historical Immediate

© 2016 MapR Technologies 23© 2016 MapR Technologies 23
Before
• Complex and Slow• Multiple Versions of the Truth• Difficult Governance• High TCO
• Real-Time Data to Action• Single Data Copy • Easy Governance• Low TCO – Scales Horizontally
Analytics
Operations
HTAP (Hybrid Transaction/Analytical Processing) – Gartner Group 2015
Data
Data
Data
Converged

© 2016 MapR Technologies 24© 2016 MapR Technologies 24
Federated Approach Results in Complexity
Streaming
Real-time
Batch LoadsApps
Streaming Cluster(TIBCO, IBM, Kafka)
Open Source Analytics
(Hadoop, Spark)
Enterprise Storage(System of Record)
Operational Cluster(Hbase, Cassandra)

© 2016 MapR Technologies 25© 2016 MapR Technologies 25
Data Platform Requirements
Integrated Analytics
Enterprise Grade
Scale
Legacy Support
Transformational Applications
Real Time

© 2016 MapR Technologies 26© 2016 MapR Technologies 26
Comparing Data Platforms
S T O R A G E
D A T A

© 2016 MapR Technologies 27© 2016 MapR Technologies 27
H A D O O P
Comparing Data Platforms
D T A
C O M P U T E
D A T A

© 2016 MapR Technologies 28© 2016 MapR Technologies 28
Comparing Data Platforms
C O M P U T E
S P A R K

© 2016 MapR Technologies 29© 2016 MapR Technologies 29
Comparing Data Platforms
Issues: Enterprise Grade, Legacy Support, Integrated Analytics
C A S S A N D R A
D T A
C O M P U T E
D A T A

© 2016 MapR Technologies 30© 2016 MapR Technologies 30
Comparing Data Platforms
Issues: Enterprise Grade, Legacy Support, Integrated Analytics
C O M P U T E
D T AD A T A
Write In:–– –– –– –
O T H E R

© 2016 MapR Technologies 31© 2016 MapR Technologies 31
C O N V E R G E D D A T A P L A T F O R M
Comparing Data Platforms
Data in MotionData at Rest
C O M P U T E
D T AD A T A

© 2016 MapR Technologies 32© 2016 MapR Technologies 32
Yield Management OptimizationGlobalSemi-conductorCompany

© 2016 MapR Technologies 33© 2016 MapR Technologies 33
National Oilwell Varco (NOV)

© 2016 MapR Technologies 34© 2016 MapR Technologies 34
Managing Risk/FraudAmerican Express
Fraud protection on $1 trillion
Decisions made in less than 2 milliseconds

© 2016 MapR Technologies 35© 2016 MapR Technologies 35
Big Data is Generated One Event at a Time
“time” : “6:01.103”, “event” : “RETWEET”,“location” :
“lat” : 40.712784,“lon” : -74.005941
“time: “5:04.120”,“severity” : “CRITICAL”,“msg” : “Service down”
“card_num” : 1234, “merchant” : ”Apple”, “amount” : 50

© 2016 MapR Technologies 36© 2016 MapR Technologies 36
The Keys to Digital TransformationI need a better wrap-up graphic. I’ll also change
text.
2. Stream Processing

© 2016 MapR Technologies 37© 2016 MapR Technologies 37
Event-based Data Flows
web eventsetc…
machine sensorsBiometrics
Mobile events

© 2016 MapR Technologies 38© 2016 MapR Technologies 38
Streams Enable Real-Time Applications
FailureAlerts Real-time
application & network
monitoringTrending
now
WebPersonalized
OffersReal-time Fraud Detection
Ad optimizationSupply Chain Optimization

© 2016 MapR Technologies 39© 2016 MapR Technologies 39
Streams Enable Real-time Processing
● Ops dashboards● Failure alerts● Breach detection
● Real-time fraud detection● Real-time offers● Push notifications
● Location analytics● Trending now● News feed

© 2016 MapR Technologies 40© 2016 MapR Technologies 40
Producers ConsumersEvents_Topic
A stream is an unbounded sequence of events carried from a set of producers to a set of consumers.
Events
What’s a Stream?
Producers and consumers don’t have to be aware of each other, instead they participate in shared topics. This is called publish/subscribe.

© 2016 MapR Technologies 41© 2016 MapR Technologies 41
Events are delivered in the order they are received, like a queue.Unlike with a queue, events are persisted even after they’re delivered.
Streams vs Queues

© 2016 MapR Technologies 42© 2016 MapR Technologies 42
Buffer & Save Hourly
FilesAggregate by minute Join
Batch Load
Batch Load
Streams Simplify Data Integration Pipelines
Analytics & BI
Filter Aggregate by Minute Join

© 2016 MapR Technologies 43© 2016 MapR Technologies 43
Examples of Producers & Consumers
Social Platforms
Servers (Logs, Metrics)
Sensors
Mobile Apps
Other Apps & Microservices
Alerting Systems
Stream Processing Frameworks
Databases & Search Engines
Dashboards
Other Apps & Microservices

© 2016 MapR Technologies 44© 2016 MapR Technologies 44
Flexible Communication Modes
Consumer Group
C
One to One Many to Many
Orders Clicks
P P P
C CC

© 2016 MapR Technologies 45© 2016 MapR Technologies 45
JSON DB (MapR-DB)
Graph DB (Titan on
MapR-DB)Search Engine (Elastic-Search)
Transforming the Health Care Ecosystem
Electronic Medical Records
“The Stream is theSystem of Record”
–Brad AndersonVP Big Data Informatics

© 2016 MapR Technologies 46© 2016 MapR Technologies 46
● Topics are logs
Logical ViewANATOMY OF A TOPIC
Partition 1
Partition N
C1P
PC2
C2b
● Consumers belonging to same group divide partitions
● Producers write to the head of the log
● Consumers read at their own pace, each with a cursor
● Partitions used for load balancing
● Producers split events based on key

© 2016 MapR Technologies 47© 2016 MapR Technologies 47
Streams Enable Event-based Microservices
Clicks Sessions Conversions
Sessionizer Converted?

© 2016 MapR Technologies 48© 2016 MapR Technologies 48
The Keys to Digital TransformationI need a better wrap-up graphic. I’ll also change
text.
3. Application Agility

© 2016 MapR Technologies 49© 2016 MapR Technologies 49
Microservices Overview
• Microservices is an approach to application development in which a large application is built as a suite of modular services.
• Each module supports a specific business goal and uses a simple, well-defined interface to communicate with other modules.

© 2016 MapR Technologies 50© 2016 MapR Technologies 50
Event-Driven Microservices
Microservices combined with Streams and a Converged Platform provides:• Application development across file, database,
document and streaming services
• Ultra scale, utility grade performance
• Greater efficiency and simplicity than alternative architectures
• Integrated data-in-motion and data-at-rest and continuous and low latency processing

© 2016 MapR Technologies 51© 2016 MapR Technologies 51
Microservices Architecture
Message Broker
Processing Services
Processing Services
Message Broker

© 2016 MapR Technologies 52© 2016 MapR Technologies 52
Microservices Architecture
Message Broker
Processing Platform
Processing Platform
Streaming Data Platform

© 2016 MapR Technologies 53© 2016 MapR Technologies 53
Converged Microservices Architecture
MapR Converged Data Platform
ConvergedMessage and ProcessingServices

© 2016 MapR Technologies 54© 2016 MapR Technologies 54
Converged Platform Appeal for Developers: Agility
Flexibility
Agility
Simplicity
Real Time

© 2016 MapR Technologies 55© 2016 MapR Technologies 55
Appeal for Architects and Administrators
• Simplifies administration
• Avoids cluster sprawl
• Unifies security, data protection, disaster recovery

© 2016 MapR Technologies 56© 2016 MapR Technologies 56
Existing Environments – Complex Silos

© 2016 MapR Technologies 57© 2016 MapR Technologies 57
A P P
D A T A
D A T A
A P P
A P P
A P P
D A T A
Road to Digital Transformation

© 2016 MapR Technologies 58© 2016 MapR Technologies 58
Converged Data Platform

®© 2016 MapR Technologies 59®© 2016 MapR Technologies 59
The Keys to Digital Transformation
1. Data Convergence
2. Stream Processing3. Application Agility

®© 2016 MapR Technologies 60®© 2016 MapR Technologies 60
Thank [email protected] maprtech
MapR
maprtech
mapr-technologies

®© 2016 MapR Technologies 61®© 2016 MapR Technologies 61
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