The Keys to Content Creation: An Editor's Approach
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The Keys to Content Creation: An Editor’s Approach
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Experienced journalist and veteran editor Aleigh Acerni shares her tips for creating content.
Transcript of The Keys to Content Creation: An Editor's Approach
The Keys to Content Creation: An Editor’s Approach
A little about me…
I’ve worked in the publishing industry for more than a decade, writing and editing for newspapers, magazines, and books
As Communications & Social Media Manager for Goodwill Industries of the Southern Piedmont, I developed content for the organization’s website, e-newsletters, blog, and social media outlets
…
(But I’m back in the publishing world now…)
Let’s talk about content generation:
how to create content, and why having a plan is important.
The hub of Goodwill’s social media strategy is its blog, Wow! Goodwill.
Why?
“A deadline is negative inspiration. Still, it's better than no inspiration at all.”
—Rita Mae Brown
An editorial calendar:
•Makes teamwork easier• Forces you to come up with good better ideas•Helps you get organized•Allows you to plan ahead
And it doesn’t have to be complicated…
Now, the question is…
What should you write about?
5 Basic Tips for Content Creation:
1.Don’t be an island2.Be a gatekeeper3.Find your audience4.Reuse and recycle5.Stick with what works
A few parting words…
