the key is not to prioritize what’s on your program ... · Hilde Voorveld, Theo Araujo, Stefan...

the key is not to prioritize

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#ICORI

A2017

WELCOME TO ICORIA

We are delighted to host the 16th International Conference on Research in Advertising and are pleased to welcome you at Ghent University! We hope that Ghent will provide both an authentic and a modern scenery for this year’s

conference and our social activities, as it is a city that can rely on a well-preserved and restored medieval heritage yet also incorporates an energetic culture and modern city life.

This year’s conference will focus on an emerging and challenging topic, “Power to the consumers: how content becomes the message”, which is reflected in a lot of the papers that will be presented! We are enthusiastic to

welcome researchers from all over the world in a diverse range of disciplines and proud to have prof. Michelle Nelson presenting the keynote address.

At this point, we know that only 5% of you will still be reading this text... so in line with our conference tagline, keep it simple, but significant**...

Enjoy Icoria 2017!

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ORGANIZING COMMITTEE

Dieneke Van de Sompel, Marijke De Veirman, Liselot Hudders, Laura Herrewijn, Verolien Cauberghe, Emma Beuckels

http://www.cepec.ugent.be/

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ORIA

Login: guestIcoria

pass

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: MHrW

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EAA WELCOME

Welcome to the 16th International Conference on Research in Advertising, and welcome in Ghent.

I am convinced that, like all previous ICORIA conferences, this meeting will be a stimulating adventure, a perfect mix of doctoral students and senior researchers, a power house of advertising research knowledge, an excellent opportunity to meet old friends

and new fellow-researchers, and a place to learn and develop new advertising research ideas.For me, this conference will be a bit of a ‘coming home’. I was born in Ghent, and studied and spent most of my life there. Ghent

is one of the five official ‘art cities’ of Flanders, Belgium. It is a vibrant city, with a nice mix of students and locals, a beautiful traffic-free historical center, with arts, shops, bars and restaurants. Enjoy it, and hope for nice weather!

I would like to express my gratitude and admiration to the organizers of this year’s conference, Veroline and Liselot, for the great job they have done. Organizing a conference is a lot of work, and a motivated and professional organizing team is extremely

important to make it happen. The European Advertising Academy is lucky to have such a dedicated network to organize a high-quality event like ICORIA every year.

Enjoy the conference!

Patrick De Pelsmacker

EAA chair

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KEYNOTE SPEAKER

Native advertising. Branded entertainment. Viral videos. Fake news. Fake advertising. Vir-tual reality. Augmented reality. Snapchat filters. New forms of content and dissemination platforms can provide power for consumers to communicate easily with one another and with marketers. When journalists and citizen journalists, advertisers and citizen consumers all create and share messages, where is the transparency, legitimacy and accountability? new forms of technology and multiple message creators, what is reality (or fact) and what is augmented or false? In this hot topic lecture, Nelson will raise questions and discuss possible research opportunities and responsibilities for academics related to content creation in the contemporary context.

Michelle R. Nelson is Associate Professor (Advertising, Institute of Communications Research) at the University of Illinois at Urbana-Champaign. Her research focuses on ‘new hidden persuaders’ and advertising /media literacy. She is also interested in new technology and has worked in the game industry in San Francisco and the United Kingdom. Nelson serves on the editorial board of the Journal of Advertising and Journal of Interactive Advertising. She is Associate Editor of the International Journal of Advertising. Nelson is currently the President of the American Academy of Advertising http://www.aaasite.org/.

New Forms of Content: Research and Responsibility prof dr. Michelle R. Nelson

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BEST PAPER AWARDS

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BEST STUDENT PAPER 2017

NOMINEES

Digital Magazine Advertising: Investigating The Persuasive Impact And Underlying Mechanisms Of Ad Interactivity In A Real-Life SettingFabiënne Rauwers, Hilde Voorveld and Peter Neijens

Advertising Targeting Young Children: A Literature Review (2006-2016) Steffi De Jans, Dieneke Van de Sompel, Liselot Hudders and Veroline Cauberghe

‘Look At That Body!’ How Anthropomorphic Package Shapes Systematically Appeal To ConsumersCaroline De Bondt, Anneleen Van Kerckhove and Maggie Geuens

Same Same, But Different: How Refutational Two-Sided Messages Steer Ambivalent AttitudesAnuja Majmundar, Erlinde Cornelis and Nico Heuvinck

The Impact of Creative Media Advertising on Consumer Responses: Two Field Experiments Paola Remmelswaal, Fabienne Rauwers and Marieke Fransen

JURY members

Peter Verlegh, Martin Waiguny, Ray Taylor, Sandra Diel, Sophie Boerman

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BEST PAPER 2017

NOMINEES

The Differential Impact Of Brand Loyalty On Traditional And Online Word Of MouthJiska Eelen, Peren Ozturan and Peeter W. J. Verlegh

Addressable TV Advertising: The Role of Big Data Ewa Maslowska, Edward Malthouse and Judy Franks

Crossmedia Effects on Consumer Engagement on Facebook: The Differential Effects of Advertising Spend Hilde Voorveld, Theo Araujo, Stefan Bernritter and Rens Vliegenthart

Multiscreening In Real-Life Claire Segijn, Theo Araujo, Hilde Voorveld and Edith Smit

Affective Response To Scent Cues In Advertising: The Moderating Role Of Consumer Mood Shalom Levy and Yaniv Gvili

Development Of The Persuasion Knowledge Scale (PKS): A Measure Of Consumers’ Knowledge Of Sponsored Content Sophie Boerman, Eva Van Reijmersdal, Esther Rozendaal and Alexandra Dima

Search Engine Advertisement: Do Google end-users care about being the product? Isadora Cole, Laurent Muzellec and Sebastien Ronteau

JURY members

Martin Eisend, Ralf Terlutter, Patrick De Pelsmacker, Marieke Fransen, Sarah Rosengren

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12:30 – 17:45 Doctoral Colloquium Korte Meer 1118:00 - 20:00 Welcome Drink Faculty Council, Voldersstraat 3

TIMETABLE: THURSDAY 29/6

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08:30 - 9:00 Registration & Coffee Faculty Council

09:00 - 09:30 Keynote Talk Aud NBI

9:45 - 10:45 Parallel Session 1 Aud A, B, C, LL.M.

10:45 - 11:15 Coffee Break Faculty Council


Joint EAA-AAA Meeting Meeting Room Korte Meer 11, 2nd floor

12:15 - 13:30 Lunch Faculty Council


EAA board of directors meeting Meeting Room Korte Meer 11, 2nd floor


IJA Editorial Review Board Meeting Room Korte Meer 11, 2nd floor



Associate Editors Meeting Meeting Room Korte Meer 11, 2nd floor

18:30 - 18:45 Gathering: Boat tour to Conference Dinner Ketelpoort 5

19:15 - 02:00 Conference Dinner - Award Ceremony & Party Brasserie Oude Vismijn

TIMETABLE FRIDAY 30/6

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09:15 - 9:45 Coffee Faculty Council




12:15 - 13:30 Lunch Faculty Council

13:30 - 14:00 General Assembly Aud NBI

14.00 - 15.00 Parallel Session 8 Aud A, B, C, LL.M.




18:30 - 20:30 Guided tours Faculty Council

TIMETABLE SATURDAY 1/7

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THURSDAY 29TH OF JUNE

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DOCTORAL COLLOQUIUM12:30 - 17:45

12.45-13.15: Lunch13.15-13.30: Welcome13.30-13.45: Meet and greet13.45-14.45: Managing your supervisor14.45-15.00: Coffee break15.00-16.30: Career planning for advertising researchers16.30-17.00: Chairing a conference session17.00-17.45: The future of advertising research - Panel discussion

WELCOME DRINK18:00 - 20.00

18.00-20.00: Icoria Welcome Drink

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FRIDAY 30TH OF JUNE

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PARALLEL SESSION 19:45 - 10:45

1.1. Power-t-Consumer: Product ReviewsRoom: Auditorium ASession chair: Goele Aerts

When do we trust online reviews by similar vs. dissimilar users? An application of construal level theoryStephan Winter and Lena Schulte-Bockholt

Product Pictures Next To Prior Reviews Result In More Concrete And Helpful Subsequent ReviewsGoele Aerts, Tim Smits and Peeter Verlegh

The Qualitative Dimensions Of E-Wom: In Search For Objectivity In Consumer ReviewsÉva Markos-Kujbus and Tamás Csordás

Qualitative Approach To Assessing The Impact Of Online Forum Comments: The Use Of Animal MetaphorsDóra Horváth, Ariel Mitev, Tamás Csordás and Éva Markos-Kujbus

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1.2. Doing good: fundraising, health communicationRoom: Auditorium BSession chair: Tine Faseur

“What Influences Crowds To Fund?” The Influence Of Self Construal And Perceived CommunicationsMartin Waiguny, Geveta Cook and Roger Marshall

Ethical Fundraising From The Donor’s Viewpoint: An Exploratory Study Tine De Bock and Tine Faseur

Do Consumers Like And Believe OTC Drug Ads? Attitudes And Skepticism Toward Various Pharmaceutical Ad Appeals – Evidence From Brazil, Germany And The Us Isabell Koinig, Sandra Diehl and Barbara Mueller

Do Health-Related Variables Influence Attitudes Towards Pharmaceutical Advertising? Findings From Four Countries Isabell Koinig, Sandra Diehl and Barbara Mueller

1.3. It’s All About StrategyRoom: Auditorium CSession chair: Dieneke Van de Sompel

De-Differentiation Of Content And Commerce: Strategic And Organizational Implications For Advertising Media Andreas Baetzgen and Jörg Tropp

Shaping A Brand’s Image In A Competitive Market: Analysis Of Correspondence In The Positioning Of Alcohol Brands Andrzej Falkowski and Alicja Grochowska

Do Advertising Agencies Need To Change Their Product Portfolios In The Digital Age?Jürg Kaufmann

Beyond Demographics: Adding Emotional Variables (Impulsivity) To Enhance Media Planning – An Exploratory View Don E. Schultz and Martin P. Block

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1.4. Cultures In a Global MarketRoom: Auditorium LL.M.Session chair: Salman Saleem

Does Product Category Affect The Use Of Cultural Values In Advertising? Evidence From EstoniaSalman Saleem, Jorma Larimo and Kadi Ummik

The Same or Different? Spanish-speaking Consumers’ Response to the use of English or Spanish in Product Advertisements in Spain and the USA Andreu van Hooft, Frank van Meurs and Linda Schellekens

The Effects Of Acculturation To Global Consumer Culture On Impulsive Buying And Attitudes Towards Advertising Barbara Czarnecka and Bruno Schivinski

Human Character Gender And Appeals In Swedish Advertising: The Role Of Cultural Values And Values-Practices Inconsistency Salman Saleem, Jorma Larimo and Tarja Peltoniemi

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2.1. I Like It Personalized!Room: Auditorium ASession chair: Joanna Stryarz

Creepy, Misunderstood, Convenient: A Literature Review Of Empirical Research Into Online Behavioral Advertising Sophie Boerman, Sanne Kruikemeier and Frederik Zuiderveen Borgesius

An exploratory study of personalised marketing from the perspective of the marketer Joanna Strycharz, Guda van Noort, Natali Helberger and Edith Smit

Addressable TV Advertising: The Role of Big Data Ewa Maslowska and Edward Malthouse

Search Engine Advertisement: Do Google end-users care about being the product? Isadora Cole, Laurent Muzellec and Sebastien Ronteau

2.2. Public Service Communication & SustainabilityRoom: Auditorium BSession chair: Fiona Van de Velde

Ugly Ducklings Versus Beautiful Swans: Using Anthropomorphism In The Battle Against Food WasteKatrien Cooremans and Maggie Geuens

The Interaction Effect Between Music And Message Frame In Public Service Advertisements: A Congruity Approach Ziyi Peng and Hye Jin Yoon

Changing Behavior With A Joke: The Moderating Influence Of Humor On Message Sidedness For Non-Profit Marketing Fiona Vande Velde, Liselot Hudders, Verolien Cauberghe and Edwin Claerebout

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2.3. Diversity in advertisingRoom: Auditorium CSession chair: Anna Roessner

Advertising Effects Of Religious Stereotypes: The Moderating Influence Of Context News ValenceAnna Rößner

Ethnically Ambiguous Models In Advertising: Implications For The Future Of Multicultural AdvertisingSamantha Swanepoel and Wim Booyse

Using Celebrity Endorsements To Connect With Consumers: Evidence From Turkish Consumers’ Brand Preferences And Purchas-ing Decisions Nilay Sahin and Elif Akagun Ergin

How Do Female Consumers Respond To Tattooed Or Body-Painted Models Shown In Advertisements? Antonia Kraus and Heribert Gierl

2.4. Exciting, Feel Good MessagesRoom: Auditorium LL.M.Session chair: Martin Eisend

The Effect Of Sexualized Humor In Endorser Advertising On Heterosexual And Homosexual Consumers Erik Hermann, Martin Eisend and Tina Hübner

Examining Gender-Based Responses To Third-Person Perception In Sexually Explicit Advertising Nezahat Ekici, Erdogan Bayram Zafer, Deshpande Sameer and Basil Debra

The Impact Of Happy Facial Expressions In Commercial Messages Magnus Söderlund and Sofie Sagfossen

Affective Response To Scent Cues In Advertising: The Moderating Role Of Consumer Mood Shalom Levy and Yaniv Gvili

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Session 3.1. Helping the helplessRoom: Auditorium ASession chair: Pedro Oliveira

How To Help Helpless Consumers To Benefit From Advertising? Lack Of Control And Perception Of The Coherence Of Print Adver-tisement Alicja Grochowska and Magdalena Gąsiorowska

Blood-Stories. Storyscaping Engagement In Transylvania Alexandra Crăciun

Same Same, But Different: How Refutational Two-Sided Messages Steer Ambivalent AttitudesAnuja Majmundar, Erlinde Cornelis and Nico Heuvinck

Social Exclusion Prevents Carryover Effects Of Advertising Deception Hamed Aghakhani and Kelley Main

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Session 3.2. Healthy messagesRoom: Auditorium BSession chair: Julia Durau

“For Risks And Side Effects, Ask Your Doctor Or Pharmacist.” Cross-Cultural Consumer Responses To Pharmaceutical Advertising Regulation – Evidence From Brazil, Germany And The US Isabell Koinig, Sandra Diehl and Barbara Mueller

5 Tips To Stay Healthy And Happy: Using Listicles As A Health Communication Tool Julia Durau and Sandra Diehl

Always-On? Persuading Technology Users To Disconnect From Work: The Effects Of Message Frame, Regulatory Focus And Self-Efficacy On The Effectiveness Of Health Messages Katharina Ninaus, Sandra Diehl, Charles R. Taylor and Ralf Terlutter

How Can Entertainment Fight Childhood Obesity? A Study Using Nutriventures SeriesLuisa Agante

Session 3.3. Human body & AnimalsRoom: Auditorium CSession chair: Caroline De Bondt

Should Advertisers Depict Animals In Advertisements? Barbara Keller and Heribert Gierl

Humanizing The Brands: An Examination Of The Antecedents And Consequences Of Anthropomorphism Kuan-Ju Chen

The Embodied Consumer: What Happens If Consumers Are Exposed To Commercial Messages When They Are Engaged In Bodily Activity? Sofie Sagfossen and Magnus Söderlund

Look At That Body!’ How Anthropomorphic Package Shapes Systematically Appeal To ConsumersCaroline De Bondt, Anneleen Van Kerckhove and Maggie Geuens

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Session 3.4. EVERYBODY IS ONLINE!Room: Auditorium LL.M.Session chair: Tobias Langner

Press Play: Exploring the Impact of Gamification Design on Consumer Motivations to Engage in Gamified Activities Nader Fadl and Tobias Langner

An Experimental Study To Investigate The Impact Of Image Interactivity On The Perception Of Luxury In An Online Shopping Con-text Emma Beuckels and Liselot Hudders

Does Consumer Engagement Affects Online Advertising Effectiveness? An Empirical Evidence From Facebook CampaignsYusimí Rodríguez-Ricardo, Salvador Ruiz de Maya and María Sicilia Piñero

Explicit And Subtle Celebrity Endorsement Among Offline And Online MediaRodrigo Uribe, Martina Celis, Cristian Buzeta and Enrique Manzur

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4.1. Creative ads: More than Creative Alone?Room: Auditorium ASession chair: Ionna Yfantidou

The Impact of Creative Media Advertising on Consumer Responses: Two FIeld Experiments Paola Remmelswaal, Fabienne Rauwers and Marieke Fransen

Advertising Awards: A Message Strategy Analysis Of Award Winning Digital AdsIoanna Yfantidou, Kyriakos Riskos and Georgios Tsourvakas

The Characteristics and Current Changes of Advertising Creativity Shunichi Murao

Less Is More Or Less Is A Bore? Kostoula Margariti, Christina Boutsouki and Leonidas Hatzithomas

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4.2. Corporate Well DoingRoom: Auditorium BSession chair: Patrick Hartmann

Effectiveness Of Emotional CSR Tweets: The Moderating Influence Of CSR-Company Fit And CredibilityPatrick Hartmann, Paula Fernández, Vanessa Apaolaza and Clare D’souza

CSR Communication on Hotel Websites and Consumer Feedback in Online Reviews: Evidence from Small Hotels in Austria Andrea Ettinger, Sonja Grabner-Kräuter and Ralf Terlutter

The Influence of Corporate Social Responsibility Perceptions on Consumer Responses: Evidence from Hong Kong Sonja Grabner-Kräuter, Ulrike Krisch and Robert Breitenecker

Towards A Governance Framework For Advertising Output Huw O’Connor, Mark Kilgour, Scott Koslow and Sheila Sasser

4.3. Brands, Brands, BrandsRoom: Auditorium CSession chair: Isabelle Köhler

Branded Wellness – Cultural And Generational Differences In Perceptions Of Wellness-Related Products And ServicesUlla Hakala, Miia Grénman and Barbara Mueller

The Cross-Category Effects Of Luxury Brand PromotionsMototaka Sakashita and Vijay Viswanathan

Increasing Brand Experience and Word of Mouth in Experiential Retailing - A Cross-Cultural PerspectiveIsabelle Köhler and Franz-Rudolf Esch

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5.1. Feeling, seeing and hearing adsRoom: Auditorium ASession chair: Lana Mulier

Translating Socioemotional Selectivity Theory Into Persuasive Communication: Conceptualizing and Operationalizing Emotionally-Meaningful Versus Knowledge-related Margot Van Der Goot, Nadine Bol and Julia Van Weert

Fight Or Flight? Implicit And Explicit Measurement Of Emotions Elicited By Looming Threat Lana Mulier, Hendrik Slabbinck and Iris Vermeir

How Accent And Pitch Affect Persuasiveness In Radio AdvertisingMegha Dubey, Janise Farrell and Lawrence Ang

A Match Made In Heaven Or Down Under? The Effectiveness Of Matching Pictorial And Temporal Horizons In Advertising Gudrun Roose, Maggie Geuens and Iris Vermeir


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5.2. Regulation In Ad World Room: Auditorium BSession chair: Kristien Daems

An Analysis Of Communication Authority Reports On Advertising Complaints Toward Broadcasting Channels In Hong Kong Maggie Fung

Advertising Self-Regulation (ASR) In Spain. An Analysis Of Complaints And ResolutionsClara Muela-Molina and Salvador Perelló-Oliver

Radio Mentions. An Analysis Of Radio Personalities’ Ethics Salvador Perelló-Oliver and Clara Muela-Molina

Advertisers’ Perceptions Regarding The Ethical Appropriateness Of New Advertising Formats Aimed At Minors Kristien Daems, Patrick De Pelsmacker and Ingrid Moons

5.3. Power-t-Consumer: Viral ads & MultitaskingRoom: Auditorium CSession chair: Pieter De Pauw

Influence Of Sender Trust And Advertiser Trust On Social Media Viral Advertising: A Replication And ExtensionHyejin Kim, Eunah Kim and Sanga Song

Identifying Power Users For Viral Ad Diffusion In Social Networks: Applying The Trust Scores In Social Media (Tsm) Algorithm Hyejin Kim, Bhavtosh Rath, Jisu Huh and Jaideep Srivastava

The Impact Of Engagement With Content Marketing On Sales Leads: Empirical Evidence From B2b Industry Wei-Lin Wang, Ebru Uzunoğlu, Edward Carl Malthouse and Ewa Maslowska

Multiscreening In Real-Life Claire Segijn, Theo Araujo, Hilde Voorveld and Edith Smit

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SATURDAY 1ST OF JULY

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6.1. Influencers Are Hot!Room: Auditorium ASession chair: Marijke De Veirman

Believe Me, This Product Is Great! Influencer Marketing On Youtube Christine Liebrecht and Aletta Hoedjes

Compelled By The Story – The Impact Of Sponsored Blog Post Message Appeals On Readers’ Online Attention Duration Carolina Stubb

Me, Myself Or The Blogger? How To Use Instagram As A Content Platform To Promote Products From The Company’s Perspective Tanja Steinhart and Heribert Gierl

How Exposure To Peers’ Portrayal Of Luxury Lifestyles On Social Media Hurts The SelfMarijke De Veirman, Liselot Hudders and Veroline Cauberghe

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6.2. I Care About You, OnlineRoom: Auditorium BSession chair: Yi Xiao

Getting A Handle On Webcare: Comparing Automated Content Analysis Techniques To Detect Ewom Messages Susan Vermeer, Theo Araujo, Guda van Noort and Stefan Bernritter

‘We Regret’ Or ‘We Are Sorry’? The Effects Of Companies’ Apologies In Webcare On Customers’ Perceptions Christine Liebrecht and Charlotte Van Hooijdonk

Humor As A Double-Edged Sword In Response To Crises Versus Rumors: The Effectiveness Of Humorously Framed Crisis Response Messages On Social Media Yi Xiao, Verolien Cauberghe and Liselot Hudders

Real Time Is Real Money: The Effectiveness Of Rtm As A Strategy To Increase The Sharing Of Brand TweetsKomala Mazerant, Lotte Willemsen, Anne-Lise Kamphuis and Gerrita van der Veen

6.3. Laugh As Zen TherapyRoom: Auditorium CSession chair: Emma Beuckels

Superiority Theory And Disparagement Humor: The Role Of Gelotophobia, Gelotophilia And KatagelasticismMaria Voutsa, Leonidas Hatzithomas and Christina Boutsouki

HOW REAL IS YOUR JOKE? Authenticity of Branded Pranks and its Impact on Selected Brand Responses – The Role of Perceived Violation and Humor Appreciation Malgorzata Karpinska-Krakowiak

Should Companies Mimic Their Own Advertisements? A Case Study On The Effect Of Company Parodies Making Fun Of Products Targeting Females Martina Manouras, Heribert Gierl and Stefanie Haefner

Humor As An Evolutionary Phenomenon – Predicting Its Use And Consequences In Advertising Across Cultures Martin Eisend, Farid Tarrahi and Malgorzata Karpinska-Krakowiak

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7.1. Power-t-KidsRoom: Auditorium ASession chair: Steffi De Jans

The Advertising Literacy Of Children In Transitional Bulgaria And Its Moderating Influence In Unintended Advertising Effects Suzanna J. Opree, Siana Petrova and Esther Rozendaal

Taking Advertising Literacy To A Higher Level: An Exploratory Multilevel Analysis Of Children’s Advertising Literacy Pieter De Pauw, Verolien Cauberghe and Liselot Hudders

Children’s Persuasion Knowledge Of Brand Placement In Reality Television Shows: Antecedents And Consequences Sangruo Huang and Ludan Chen

Advertising Targeting Young Children: A Literature Review (2006-2016) Steffi De Jans, Dieneke Van de Sompel, Liselot Hudders and Veroline Cauberghe

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7.2. The Corpus of Corporate CommunicationRoom: Auditorium BSession chair: Hannelore Crijns

A Gender Perspective On Customer Satisfaction With The Mobile Service Provider Sonja Bidmon, Christina Franz and Manuela Sattlegger

Corporate Branding and Consumers: The Effect of Identification and Corporate Associations on Product Brand Attitudes and Corporate Brand Relevance Theo Araujo, Guda van Noort and Piet Verhoeven

Probably, Definitely, Maybe,... The Use Of Ambiguity Markers In Crisis Communication And The Moderating Role Of Source Of Information Disclosure Hannelore Crijns, Veroline Cauberghe, An-Sofie Claeys and Liselot Hudders

The Effect Of Message Repetition On Information Diffusion On Twitter Using An Agent-Based SimulationManuela Lopez, Carmen Hidalgo-Alcázar and Paul Leger

7.3. We Are All Social Beings IRoom: Auditorium CSession chair: Ini Vanwesenbeeck

The Differential Impact Of Brand Loyalty On Traditional And Online Word Of MouthJiska Eelen, Peren Ozturan and Peeter W. J. Verlegh

Social Media Advertising: Striking a Chord with Consumers Valeria Noguti

Sparking Conversations On Facebook Brand Pages Charlotte Van Hooijdonk and Tessa van Charldorp

The Value of Information on Social Networks: A Matter of Consumer Personality Yaniv Gvili, Ofrit Kol and Shalom Levy

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8.1. Everybody Is Online IIRoom: Auditorium ASession chair: Shubin Yu

Information Processing And Attitude Strength In The Online Environment: Does Consumers’ Locus Of Control Matter? Polyxeni Palla and Athina Zotou

Selling Luxury Products Online: The Effect Of A Quality Label On Risk Perception And Purchase Intention Shubin Yu, Liselot Hudders and Verolien Cauberghe

Do Social Proof And Scarcity Work In The Online Context? Anna Fenko, Teun Keizer and Ad Pruyn

Digital Magazine Advertising: Investigating The Persuasive Impact And Underlying Mechanisms Of Ad Interactivity In A Real-Life SettingFabiënne Rauwers, Hilde Voorveld and Peter Neijens

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8.2. Research on ResearchRoom: Auditorium BSession chair: Daria Gunina

Progressing Advertising Research By Broadening The Range Of Outcome VariablesLars Bergkvist and Sara Rosengren

P-values. Significantly overrated Tim Smits

Improving Advertising Measurement Practice One Step At A Time Lars Bergkvist and Tobias Langner

Emotion In A 360-Degree Vs. Traditional Format Through EEG And Facial ExpressionsM.C. Castellanos, José Manuel Ausin, Jaime Guixeres and Enrique Bigné

8.3. Place That Brand Around!Room: Auditorium CSession chair: Hyejin Kim

The Positive Effect Of Green Versus Conventional Brand Placement: The Role Of Brand Warmth And Persuasion Knowledge Marijn Meijers, Eva Van Reijmersdal and Anja Krafczyk

Chinese Consumer Meanings Of Product Placement In Videos On Online Tv PlatformPui Yuen Lee and Kung Wong Lau

Gender Based Differences In The Perception Of Product Placements Akos Varga and Laura Zsolyom

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9.1. What Do YOU Know About Ads?Room: Auditorium ASession chair: Brahim Zarouali

What is Advertising? A study of the Perceptions of MillennialsSally Laurie, Kathleen Mortimer and Fred Beard

Development Of The Persuasion Knowledge Scale (PKS): A Measure Of Consumers’ Knowledge Of Sponsored Content Sophie Boerman, Eva Van Reijmersdal, Esther Rozendaal and Alexandra Dima

How Disclosure Type Affects Adolescents’ Persuasion Knowledge Of Embedded Advertising In Music Videos Robert Cartwright, Eva Van Reijmersdal and Suzanna Opree

“Aducating” Consumers In The Digital Age? A Meta-Analysis On Studying Consumer Learning Process In An Interactive Game-Based Platform Kung Wong Lau and Pui Yuen Lee

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9.2. Green, Greener, GreenestRoom: Auditorium BSession chair: Carla Mingolla

The Impact Of Product Experience: How To Stimulate Positive Wom For A Product And Brand Prior To Launch In The Green Market Noel Klein-Reesink, Liselot Hudders and Lieven De Marez

Jumping On The Bandwagon Or Seeking Novelty: An Experimental Study On The Effectiveness Of Heuristics To Promote Pro-Environmental Behavior. Carla Mingolla, Veroline Cauberghe and Liselot Hudders

Stimulating Recycling By The Use Of Creative Media: The Role Of Perceived Consumer Effectiveness And Perceived Persuasive Intent Marijn Meijers, Marieke Fransen and Paola Remmelswaal

The Impact Of Greenwashing On Consumers’ Decision Making – A Qualitative ApproachAnne Brouwer, Clare D’Souza and Patrick Hartmann

9.3. We Are All Social Beings IIRoom: Auditorium CSession chair: Verena Baus

I Am Not What I Like: Endorsing Brands On Social Media Affects Consumers’ Self-Judgment Stefan F. Bernritter, Anniek Eigenraam and Peeter W.J. Verlegh

Crossmedia Effects on Consumer Engagement on Facebook: The Differential Effects of Advertising Spend Hilde Voorveld, Theo Araujo, Stefan Bernritter and Rens Vliegenthart

Antecedent And Consequences Of Values On Embedded Brand Sites On Snss Kishiya Kazuhiro

Why the Thailand’s PSAs are Popular with Chinese Young People-an Analysis of the Comments on Youku Guangzhi Chu, Chen He and Feiyan Han

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10.1. On loans and politicsRoom: Auditorium ASession chair: Fei Fan

Young Consumers’ Responses To Personal Loan CommercialsFei Fan and Kara Chan

Conflict In Adland: Causes Of Tension Between Client And AgencySarah Turnbull

Political Election Broadcasting In An Emerging Democracy: Are The Citizens Really Watching It? Rodrigo Uribe, Cristian Buzeta and Enrique Manzur

The Role Of Mass Media Communication In The Mortgage Market: The Case Of The Czech RepublicDaria Gunina, Michal Novák and Tomáš Kincl

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10.2. Virtual Reality is The CornerRoom: Auditorium BSession chair: Ivanov Lachezar

Chinese Consumer Perceptions Of Virtual Reality Cinemas: Some Tentative Implications For AdvertisingXing Han, Carolus Praet and Liyong Wang

When Virtuality Becomes Reality: Three Underlying Processes that Explain Persuasive Consequences of Augmented Reality Apps Anneroos Smink, Eva van Reijmersdal, Guda Van Noort and Peter Neijens

Exploring The Impact Of Branded App Intrusiveness On Consumer Trust Verena Wottrich, Eva van Reijmersdal and Edith Smit

10.3. Players Will Play...Room: Auditorium CSession chair: Laura Herrewijn

Keeping It Real: Applying Realistic Periods Of Gameplay To The Study Of Recall And Recognition Of In-Game Advertising In A Console Video Game Kathryn Charlton

The Effectiveness of In-Game Advertising: Examining the Influence of Ad Format Laura Herrewijn and Karolien Poels

A New Kid on the Block: The Role of Brand Familiarity in Advergames Zeph M. C. van Berlo, Eva van Reijmersdal and Esther Rozendaal

Advertising Effects Of In-Game-Advertising Vs. In-App-Advertising Sonja Bidmon and Johanna Roettl

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social activities

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thursday 29/6 voldersstraat 3

18:00 - 20:00

Welcome drink at the Faculty Council

friday 30/6ketelpoort 5

18:30 - 18:45

Boat tour to the conference dinner

friday 30/6rekelingestraat 5

19:15 - 23:00

Conference dinner at Brasserie De Oude Vismijn

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friday 30/6rekelingestraat 5

23:00 - 02:00

Party at Brasserie De Oude Vismijn

saturday 1/7VOLDERSSTRAAT 3

18:30 - 20:30

Gathering place for the guided tours is the Faculty Council

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participant list

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Aerts Goele Agante LuisaAghakhani HamedAng LawrenceApaolaza VanessaAraujo TheoBaetzgen AndreasBakr EbtihalBaus Verena Bergkvist LarsBernritter StefanBeuckels EmmaBidmon SonjaBigne EnriqueBlock MartinBoerman SophieBrouwer AnneCauberghe VerolienChan KaraCharlton KateChen Kuan-JuCooremans KatrienCorduan Anja Sini Crăciun AlexandraCrijns HanneloreCsordas Tamas Daems KristienDe Bock Tine

De Jans SteffiDe Pauw PieterDe Pelsmacker PatrickDe Veirman MarijkeDens NathalieDiehl SandraDogan Cifci SemraDurau Julia Eisend MartinEkici Nezahat Ettinger AndreaFadl NaderFan FeiFaseur TineFenko AnnaFranks JudyFung MaggieGeuens MaggieGierl HeribertGqsiorowska MagdalenaGrochowska AlicjaGunina Daria Gvili YanivHakala Ulla Han XingHartmann PatrickHermann ErikHerrewijn Laura

Horvatz DoraHtr YurtHuang SangruoHuber PatriciaHudders LiselotHuh JisuHyejin KimIvanov Lachezar Karpinska-Krakowiak MalgorzataKaufmann Argueta JürgKazhuiro KishiyaKeller BarbaraKilgour MarkKim HyejinKoinig IsabellKraus AntoniaKrisch UlrikeKrouwer SimoneLachezar IvanovLangner TobiasLAU Kung WongLaurie Sally Lee Pui YuenLevy ShalomLiebrecht ChristineLim Young-shinLopez ManuelaMalthouse Edward

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Markos-Kujbus EvaMeijers MarijnMingolla CarlaMolina ClaraMöller ElisaMoons IngridMueller BarbaraMulier Lana Murao ShunichiMuzellec Laurent Neijens PeterNelson MichelleNinaus KatharinaNoguti ValeriaO’Connor HuwOliveira PedroPalla Polyxeni Praet CarolusRehan NadirRemmelswaal PaolaRodriguez Ricardo YusimiRoose GudrunRößner AnnaRozendaal EstherSagfossen SofieSakashita MototakaSaleem SalmanSchivinski BrunoSchultz Don

Segijn ClaireSöderlund MagnusSteinhart TanjaStrycharz JoannaStubb CarolinaSwanepoel SamanthaTaylor CharlesTerlutter RalfThewissen KoenTurnbull Sarahvan Berlo Zeph M. C.Van de Sompel Dienekevan der Goot Margotvan Hooft Andreuvan Hooijdonk CharlotteVan Kerckhove Anneleenvan Reijmersdal EvaVanwesenbeeck IniVarga AkosVerlegh PeeterVoorveld HildeVoutsa Maria Waiguny MartinWillemsen LotteWinter StephanWottrich VerenaXiao Yi

Yfantidou Ioanna Yoon Hye JinYu Shubin Zarouali BrahimZotou Athina

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reviewer list

RESPONSIBLE FOR ICORIA REVIEW PROCESSdr. Sophie Boerman

ASSISTANT Verena Wottrich

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Aerts GoeleAgante LuisaAghakhani HamedAng LawrenceAraujo TheoBergkvist LarsBernritter StefanBeuckels EmmaBoeuf BenjaminBrouwer AnneCauberghe VerolineCrăciun AlexandraCrijns HanneloreDe Jans SteffiDe Lourdes Saraiva Do Nascimento PolyannaDe Pauw PieterDe Pelsmacker PatrickDe Veirman MarijkeDurau JuliaEisend MartinEttinger AndreaFan FeiFenko AnnaFransen MariekeFung MaggieGierl HeribertGrochowska AlicjaGvili YanivHakala UllaHartmann PatrickHe ChenHermann ErikHerrewijn LauraHeuvinck Nico

Horváth DóraHuang SangruoHudders LiselotJin Yoon HyeKarpinska-Krakowiak MalgorzataKazuhiro KishiyaKilgour MarkKoinig IsabellKol OfritLangner TobiasLaurie SallyLevy ShalomLiebrecht ChristineLopez ManuelaMargariti KostoulaMaslowska EwaMeijers MarijnMingolla CarlaMuela-Molina ClaraMulier LanaMuntinga DaanMuzellec LaurentNeijens PeterNinaus KatharinaNoguti ValeriaPraet CarolusRauwers FabiënneRemmelswaal PaolaRößner AnnaRozendaal EstherSagfossen SofieSaleem SalmanSchultz DonSegijn Claire

Shin Lim YoungSmink AnneroosSmit EdithSmits TimSöderlund MagnusStrycharz JoannaStubb CarolinaSwanepoel SamanthaTewari GoldiTsang LennonTurnbull SarahUllrich SebastianUribe Rodrigovan Berlo ZephVan de Sompel Dienekevan der Goot Margotvan Hooft Andreuvan Hooijdonk Charlottevan Noort Gudavan Reijmersdal EvaVarga AkosVerlegh PeeterVoorveld HildeVoutsa MariaWaiguny MartinWinter StephanWottrich VerenaXiao YiYfantidou IoannaYu ShubinYuen Lee PuiZarouali Brahim

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the key is not to prioritize what’s on your program ... · Hilde Voorveld, Theo Araujo, Stefan...

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