THE JOURNEY TOWARDS DIGITAL SWITCHOVER...the best proposal •Digital TV standard and STB...
Transcript of THE JOURNEY TOWARDS DIGITAL SWITCHOVER...the best proposal •Digital TV standard and STB...
21 November 2019
THE JOURNEY TOWARDS DIGITAL SWITCHOVER
THE BENEFITS OF MYFREEVIEW DIGITAL TV (1/4)
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Digital TV brings a host of benefits to the stakeholders
Siaran TV Digital myFreeview offers various benefits
Rakyat More choice of contents
Sharper and clearer images
at a higher resolution
Electronic Programming Guide (EPG)
Participation in the
content and creative
industries
Increase quality of life
Access to interactive TV services
More jobs creation and
business opportunities
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Obsolete analogue TV equipment and
spare parts
Launch more TV channels
New applications services offer
Nationwide audience reach
Opportunity to generate more source
of income
No investment into transmission
network
Infrastructure sharing
Lower access fees
Enhanced creativity in digital technology
Transformation and growth of the FTA broadcasting industry
TV Broadcasters
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THE BENEFITS OF MYFREEVIEW DIGITAL TV (2/4)
Installation service provision
for after sales service
More than 1000 Integrated Digital TV (iDTV) models
Increase sales for UHF aerials and decoders
Increase retail and online sales
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Stimulate economy activities in electronics industryManufacturers
/ Retailers
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THE BENEFITS OF MYFREEVIEW DIGITAL TV (3/4)
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Digital Dividend
Increased spectrum efficiency
New and more jobs creation
Narrowing digital divide
between urbanised and remote areas
Stimulate manufacture and logistic industries
Launch new services
Offer more content
choices to the Rakyat
Government to facilitate the transitionKerajaan
The Government has developed regulatory framework which is beneficial to all key stakeholders
*Penutupan siaran analog atau Analogue Switch Off 8
THE BENEFITS OF MYFREEVIEW DIGITAL TV (4/4)
• Huge capital investment to deploy Digital TV infrastructure • Competitive broadcasting landscape with the advent of pay TV and internet TV services• No business case• Licensing regime
ISSUES AND CHALLENGES
TV BROADCASTERS
Rakyat
• Cost of Set Top Box /iDTV• Will there be Government subsidy?• Appealing content • The need to migrate
Government
• Implementation model? • Whether free decoders or subsidy on Set Top Box should be provided • Broadcast industry landscape • Spectrum plans/re-farming • Appeasing the Rakyat
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Band I - 47MHz to 68MHz (Channels No 2-4)
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CH5 CH6 CH7 CH8 CH9 CH10 CH11 CH12
174 181 188 195 202 209 216 223 230
CH21 CH22 CH23 CH24 CH25 CH26 CH27 CH28
470 478 486 494 502 510 518 526 534
CH29 CH30
542 550
CH31 CH32 CH33 CH34
550 558 566 574 582
CH35 CH36 CH37 CH38 CH39 CH40 CH41 CH42
582 590 598 606 614 622 630 638 646
CH43 CH44
654 662
CH45 CH46 CH47 CH48
662 670 678 686 694
CH49 CH50 CH51 CH52
702 710 718 726
CH53 CH54
734 742
CH55 CH56 CH57 CH58
742 750 758 766 774
CH59 CH60 CH61
782 790 798
Band III
(VHF)
Band IV
(UHF)
Band V
(UHF)
Band II - 85 MHz to 108MHz (Sound Broadcast)
ANALOGUE TV USES HUGE AMOUNT OF SPECTRUM
Consultant appointed to deliver the Master Plan for National Broadcasting Digitalisation
Cabinet agreed on RTM’s DTT trial in KlangValley and ASO to be implemented by 2015
RTM DTT trial commenced in Klang Valley3000 users were involved
• RTM DTT trial ended
• MCMC published spectrum plan (SRSP 521)
2002 2005 2006 2007 2008 2010 2012/13 2014
Engagement with industry players on: > Implementation
model> Digital TV
Standard> Set Top Box
specification
The Cabinet agreed: > DTT shall be
implemented by private sector
> KKMM shall issue RFP to attain the best proposal
• Digital TV standard and STB specification were adopted
• MCMC issued tender to select the DTT Infrastructure Provider
• MCMC conducted 2 phases of evaluation
• Puncak Semangat SdnBhd (PSSB) was appointed as the Common Integrated Infrastructure Provider (CIIP)
• PSSB transferred its rights and obligations to MYTV Broadcasting SdnBhd (MYTV)
DEVELOPMENT OF FRAMEWORK AND POLICY
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DTT Licensing environment under the CMA 1998Multi content and applications service providers supported by a single national common integrated DTT platform provider. This common integrated provider will be licensed by SKMM under the NSP and NFP Individual license
NFP – Network Facilities Provider
NSP - Network Services Provider
ASP - Applications Services Provider
CASP - Content Applications Services Provider
PSTN/Internet/Cellular
CASP-A CASP-B
n
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2
1
Multiplexer
NSP
NFP
ASP-A
ASP-B
User terminals
User terminals
DTT ecosystem
MCMC ESTABLISHES DTT LICENSING FRAMEWORK
“
Common Integrated
Infrastructure Provider
Pemberi
Aplikasi
dan
Aplikasi
Pemberi
Aplikasi
dan
Aplikasi
Pemberi
Aplikasi
dan
Aplikasi
Content/
Applications
Providers
Provides applications
and content to users
Provides access
to“Multiplexer”
to aggregate
content
“Provides network of
transmitters throughout the
country”
User owned
Set Top
Boxes
or
Integrated
Digital TV
Receiver
Interactive return channel provided through
PSTN or cellular or broadband
Network
Service
Provider
Network
Facility
Provider
A CIIP is a wholesale provider of transmission bandwidth for TV distribution or carriage
COMMON INTEGRATED INFRASTRUCTURE PROVIDER (CIIP)
SPECTRUM PLAN TO OPTIMISE SPECTRUM USAGE
CH5 CH6 CH7 CH8 CH9 CH10 CH11 CH12
174 181 188 195 202 209 216 223 230 MHz
CH21 CH22 CH23 CH24 CH25 CH26 CH27 CH28
470 478 486 494 502 510 518 526 534
CH29 CH30
542 550 MHz
CH31 CH32 CH33 CH34
550 558 566 574 582
CH35 CH36 CH37 CH38 CH39 CH40 CH41 CH42
582 590 598 606 614 622 630 638 646
CH43 CH44
654 662 MHz
CH45 CH46 CH47 CH48
662 670 678 686 694
CH49 CH50 CH51 CH52
702 710 718 726
CH53 CH54
734 742 MHz
CH55 CH56 CH57 CH58
742 750 758 766 774
CH59 CH60 CH61
782 790 798 MHz
Band III
(VHF)
Band IV
(UHF)
Band V
(UHF)
Band I
(VHF) CH2 CH3 CH4
47 54 61 68 MHz
(Analogue) (Digital)
DIGITAL TV IS AVAILABLE TO 98% POPULATION COVERAGE TODAY TODAY
▪ MYTV has completed the roll out of 44 Digital Terrestrial Television (“DTT”) transmitters nationwide complemented by the Direct-to-Home (“DTH”) broadcasting service to offer up to 98% populated coverage by 31 March 2019
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DTHDTT
FREE DECODER PROVISION TO THE B40 GROUP
DAERAHPERUNTUKAN
DEKODER DTT
DEKODER YANG BERJAYA
DISERAHKAN
DEKODER YANG DIKEMBALIKAN
PERUNTUKAN
DEKODER DTH
STATUS PEMASANGAN
SELESAI DIPASANG
DALAM USAHA
PEMASANGAN
KELANTAN 181,557 142,987 24,421 14,149 11,200 2,949
PAHANG 98,261 56,257 11,485 30,519 26,221 4,298
TERENGGANU 92,290 81,966 10,324 0 0 0
JOHOR 195,329 157,539 37,790 0 0 0
NEGERI SEMBILAN 70,462 25,111 8,825 36,526 29,259 7,267
MELAKA 55,504 43,334 12,170 0 0 0
KEDAH 178,787 116,265 15,246 47,276 42,561 4,715
PERAK 207,637 157,621 39,601 10,415 9,331 1,084
PERLIS 25,465 3,182 696 21,587 15,239 6,348
PULAU PINANG 103,595 73,566 19,978 10,051 8,729 1,322
SELANGOR 220,689 153,554 59,277 7,858 7,067 791
SABAH 228,767 67,666 49,928 111,173 82,086 29,087
SARAWAK 260,586 132,871 72,883 54,832 42,505 12,327
W.P.KUALA LUMPUR
75,995 52,469 23,526 0 0 0
W.P. LABUAN 4,395 0 0 4,395 2,608 1,787
W.P. PUTRAJAYA 681 345 336 0 0 0
JUMLAH 2,000,000 1,264,733 386,486 348,781 276,806 71,975
MYTV has delivered 1.7 million decoders out of 2 million allocation, to B40 group nationwide
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1) ASO TVC - 30-sec2) News Special Report3) TV Crawler4) Host Mention
PSA and Paid
TVC
PSA (free) by
Broadcasters1) Infographics Video2) Jihan Muse Video
Digital Media
Print (Newspaper)
Radio Commercial
Online Channel, Social Media &
Community Sharing via Mobile Apps
TV Talk shows (Interview)
Call for Action: Digital TV is here!
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Phase 1
May 2019
‘On-line’ and ‘on-air’ campaigns on multimedia platforms
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EDUCATION AND AWARNESS CAMPAIGNS (1/2)
Print and On-line
Awareness Poster(1 sided A2)
Educational Flyer (2 sided A4)
Phase 2
Jun 2019
MESEJ DENGAN TARIKH ASO
Additional ‘On-ground’ engagement and Multimedia Platforms
Call for Action!Switchover to Digital TV or you will lose your TV viewing
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Analogue Switch Off dates were relayed to the public
EDUCATION AND AWARNESS CAMPAIGNS (2/2)
Grand Bazar Ramadan Raya Bukit Jalil
18 May - 31 May
Karnival Jom HebohJohor Bahru26 - 27 July
Rumah Terbuka ParlimenLangkawi 29 June
Majlis Raya JPAMLangkawi
3 July
Kembara Digital Malaysia Ipoh
27 - 28 July
Kembara JalurGemilang (Sabah)
20 – 28 August
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ON-GROUND CAMPAIGN BY MYTV
Distribution of posters and flyers nationwide Promotion of myFreeview and ASO through various activities/events
Pusat Maklumat Rakyat (PMR)
▪ Flyers distribution▪ Pensonic E-vouchers give away▪ Return to Sender (RTS) Claimant Form▪ Complaint Form
Deployment of Roving Truck
Pameran Caring BridgeMelaka
3 - 4 August
NO KICK OFF DATE VENUE STATE
1 25/7/2019 Grand Darul Makmur Hotel Pahang
2 2/8/2019 MCMC Old Building Central
3 7/8/2019 Dewan Gerakan Johor
4 8/8/2019 Grand Margherita Hotel, Kuching Sarawak
5 9/8/2019 Hilton Hotel, Kota Kinabalu Sabah
6 13/8/2019 TBC Kelantan
7 15/8/2019 TBC Terengganu
8 15/8/2019 Seri Negeri, Ayer Keroh Melaka
9 15/08/2019 Auditorium RTM Ipoh Perak
10 20/08/2019 SUK Pulau Pinang
11 21/08/2019 Auditorium RTM Alor Setar Kedah
12 22/08/2019 Dewan Warisan Perlis
ASO PROMOTIONAL ACTIVITIES BY MCMC’S REGIONAL OFFICE (1/5)
Engagement with State Governments and Agencies
9 Aug 2019, Hilton Hotel Kota Kinabalu, Sabah
8 Aug 2019, Grand Margherita Hotel, Kuching, Sarawak
7 Aug 2019, Dewan Gerakan Johor
Promotion On Social Media And Webpage
ASO PROMOTIONAL ACTIVITIES BY MCMC’S REGIONAL OFFICE (2/5)
Promotion On Social Media And Webpage
ASO PROMOTIONAL ACTIVITIES BY MCMC’S REGIONAL OFFICE (3/5)
Pusat Internet And Pusat Maklumat Rakyat
ASO PROMOTIONAL ACTIVITIES BY MCMC’S REGIONAL OFFICE (4/5)
Engagement With Local Communities
ASO PROMOTIONAL ACTIVITIES BY MCMC’S REGIONAL OFFICE (5/5)
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MESSAGES ON SET TOP BOX AVAILABILITY
▪ Available at electrical shops and on-line platforms nationwide, more information at www.myfreeview.tv or contanct 1800 18 1088
▪ Permohonan dekoder myFreeview percuma boleh dihantar melalui emel [email protected]
LAUNCH OF DIGITAL SWITCHOVER NATIONWIDE
• Following the successful pilot switchover in Pulau Langkawi, YB Minister KKMM has announced the Nationwideswitchover dates on 6 Aug 2019
• By 31 October 2019, Malaysia has fully switched to digital TV service
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SUMMARY
The success factors and key enablers for a successful digital switchover entail:
Facilitative regulatory approach and framework in consideration of industry challenges
Collaboration amongst Government and key stakeholders
Commitment, dedication and teamwork
Understanding the plight of the Rakyat
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THANK YOU
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