Achieving a successful digital switchover
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Transcript of Achieving a successful digital switchover
DRIVING NIGERIAN DSO Confiden'al
Introduction
Technical Exper.se
• Technology backbone to 8m Freeview homes
• CA provider to c30% WW pay TV homes
• Call centre technology provider for UK DSO
Opera.onal Exper.se • Development & opera'on of:
o Freeview UK o Top Up TV
• Ran UK DSO call centre
• DSO advisor in Indonesia, Myanmar & Vietnam
• DSO consumer proposi'ons for S.Africa, Philippines & Indonesia
Fast Track Nigeria DSO “Win Win Win” for
consumers, broadcasters & Government
• High quality free digital TV
via low cost STB • $1 bn+ pa benefit to TV
industry • c.$200m pa NBC income
plus early spectrum release
DRIVING NIGERIAN DSO Confiden'al
Achieving a Successful DSO
1. Consumer proposi.on to drive DSO
2. Making it happen
DRIVING NIGERIAN DSO Confiden'al
Starts With The Consumer
• The success of Nigeria DSO and hence the Digital Access Fee (DAF) is dependent on consumers willingness to spend c.$40 on a STB
Compelling line-‐up of FTA channels
Supplemented by high quality pay TV content
Easy to understand proposi'on encapsulated by a heavily marketed brand name ‘Freeview’
Low cost, widely available ‘Lego Box’
Low cost STB • 1st class EPG / UI • Linear pay TV • Adver'sing • News service • Audience measurement
With USB memory s'ck • PVR Ready • Pay push VOD • Interac've Services • Enhanced adver'sing
With Wifi / 3G dongle • Full OTT connected end to
end system • Video on Demand • App environment e.g. twider
DRIVING NIGERIAN DSO Confiden'al
Low cost, Lego Box Concept • Inview’s technology works with all approved manufacturers across DTT and DTH • Box upgradeability future proofs the Nigerian DSO plaNorm
DRIVING NIGERIAN DSO Confiden'al
Great Choice of FTA Channels, via a Simple EPG
• Free to air entertainment, factual, movies, music, kids and ideally sports channels
DRIVING NIGERIAN DSO Confiden'al
Value Added Services Including News & Public Service Info • Delivered UK Teletext service (18m weekly viewers for news, sport, weather & Government informa'on) • Major transac'onal plaform (sold 20% of all holidays in UK)
DRIVING NIGERIAN DSO Confiden'al
PVR Functionality
• Lego Box becomes a Personal Video Recorder (PVR) via $10 USB memory s'ck • Viewers can record, pause and rewind live TV
User Par..on Pause / Rewind live TV, buffered to external memory Instant record or record from the guide, includes series link Library of recorded content organised by date or genre Karaoke library of user selected tracks and promoted 'tles
Hidden Par..on Push VOD, instant access to selected 'tles for chosen genres or packages Catch-‐Up TV for selected 'tles, based on viewer preferences or business rules Use overnight capacity to broadcast key content for recording
DRIVING NIGERIAN DSO Confiden'al
Enabling Viewers to Get Premium Pay TV If Desired
• Neflix style push VOD service à massive distribu'on channel straight to the home • $250m+ pa increase in Nollywood income
DRIVING NIGERIAN DSO Confiden'al
Connectivity
• Lego Box becomes connectable via 3G or Wi-‐Fi dongle (less than $5) • 3rd party app development environment (fosters a whole programmer eco system) • The Lego Box is not just a set top box à it’s a whole home entertainment system
DRIVING NIGERIAN DSO Confiden'al
Achieving a Successful DSO
1. Consumer proposi'on to drive DSO
2. Making it happen
DRIVING NIGERIAN DSO Confiden'al
Making it Happen
Compelling line-‐up of FTA channels
Supplemented by high quality pay TV content
Easy to understand proposi'on encapsulated by a heavily marketed brand name ‘Freeview’
Low cost, widely available ‘Lego Box’
DRIVING NIGERIAN DSO Confiden'al
CHANNEL LINE-UP – EXPRESSIONS OF INTEREST CLOSE 15 MAY
INTERNATIONAL NIGERIAN Comedy Chanel
Soap, Reality and Sitcom channel Entertainment and Music channel Children's educa'onal channel Sports news and content channel
News channel
• 6 local channels • 6 regional channels • 20 na'onal channels, including interna'onal brands • Plus radio • Poten'al to upgrade to pay TV
0.04%
0.13%
0.48%
0.30%
0.05%
0.12% 0.15% 0.15%
0.29%
0.11% 0.13%
0.19% 0.20%
Lat. Am.: 5 – 14x Africa: 3 - 12x
0.55%
0.23%
Asia: 1.2 – 7x 0.38%
TV advertising market as % of GDP (PPP), 2012 est.
• Implementa'on of audience measurement should enable adver'sing market to grow by $4-‐600m to become a comparable size to other African ad markets
E. Europe: 2.5 – 5X
Mature markets:
4.5 – 8x
Source: IMF, Zenith, PWC, Mediaator analysis. Nigeria GDP based on recent rebasing
Nigerian Advertising Market – Audience Measurement
DRIVING NIGERIAN DSO Confiden'al
STB Manufacture and Distribution
• 9 licensed STB manufacturers / distributors
• 1m STBs ordered for Jos launch and stage 1 roll-‐out
• Work has commenced with distributors and retailers
• Customer call centre contracted and being set-‐up
• Plaform technology being built
• All ready for Q3 Jos launch
DRIVING NIGERIAN DSO Confiden'al
Marketing
• TV air'me will make Freeview the biggest launch in Nigeria
DRIVING NIGERIAN DSO Confiden'al
Freeview launches in Jos
Analogue Switch Off
Roll-‐out to phase 2 regions
Na'onwide launch of Freesat
Na'onal coverage for Freeview & Freesat
DSO Programme
Q3, 2015
Q4, 2015
Q1, 2016
Q4, 2016
DRIVING NIGERIAN DSO Confiden'al
Consumers: • High quality FTA TV • Low cost STB • Advanced FTA plaform
TV Industry: • Growing adver'sing
market • Boost to Nollywood • Thriving produc'on
industry • 20m plaform for
developer community to author to
Government • Funding to achieve ASO • Government informa'on system • Thriving digital economy • Fast track to digital dividend
WIN, WIN, WIN FOR CONSUMERS, TV INDUSTRY & GOVERNMENT
Largest FTA plaform in the World with leading edge technology