La via italiana ai siti di social network

Fabio Giglietto [@uniurb.it]

http://www.nextmediaandsociety.org

The Internet is the new printing press

Clay Shirky, Here Comes Everybody

A network nativelygood at group forming

Creating groups Two way communication

A new kind of space

Geographic space Networked space

Danah Boyd

Properties of communication in networked space

• Permanence;

• Replicability;

• Serchability;

• Invisible audiences.

Danah Boyd

Networked mediated public

Form blogs to SNSs

Defining social network sites

• construct a public or semi-public profile within a bounded system;

• articulate a list of other users with whom they share a connection;

• view and traverse their list of connections and those made by others within the system.

boyd, d. m., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1), article 11. http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html

SNSs demographics

SNSs grow rate in 2007

SNSs map

42,6%

14,0%

6,4%4,8%

3,7%

,0%

5,0%

10,0%

15,0%

20,0%

25,0%

30,0%

35,0%

40,0%

45,0%

18-29 30-39 40-49 50-59 60 e +

Online Italians with profile on SNSsSi

18%

No82%

Source: Indagine CATI 2008 LaRiCA Demetra Based on 18-29 users of social networking sites [N=106] Margin of error is ±2%

14920

431407

23520

492275

0

100000

200000

300000

400000

500000

600000

facebook badoo [18-19]

italy [16-19] december 2007 italy [16-19] april 2008

State of SNSs in Italy [16-19]source: http://jilltxt.net/?p=2163

source: Facebook, Badoo

Layout comparison

Badoo Facebook

Badoo vs Facebook case study

• Ipotesi di ricerca

– Public/private;

– Bridging/bonding social capital;

• Fasi del progetto

– Analisi della letteratura;

– Rilevazione statistica delle caratteristiche degli utenti;

– Interviste a testimoni qualificati;

– Focus group;

– Presentazione dei risultati.

Online USA teens vs Italian 18-29

49%

91%

82%

17%

72%

42%

77%

81%

21%

67%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

fare nuove conoscenze rimanere in contatto con persone che si vede spesso

rimanere in contatto con persone che si vede di rado

flirtare organizzarti con i tuoi amici

usa online teens online italians 18-29

Source: Pew Internet & American Life Project Parents & Teens Survey, October-November 2006. Based on teens 12-17 who use social networking sites [N=493] Margin of error is ±5%; Indagine CATI 2008commissionata dal LaRiCA Based on 18-29 users of social networking sites [N=106] Margin of error is ±2%

Credits & Licence

Many thanks to the following Flickr users: adactio, Matt Callow, brandon king, senortonfor the beautiful photos.

Feel free to re-use and remix this presentation by attribution in a non commercial setting.