The Importance of Meetups - Product Tank Birmingham

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Product Tank Got Me Pregnant @azizmusa #ProductTank

description

This talk explores the importance of expanding your intellectual capacity through meetups and peer events.

Transcript of The Importance of Meetups - Product Tank Birmingham

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Product Tank Got Me Pregnant

@azizmusa#ProductTank

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Trade Sales Manager

Commercial Manager

Contract Negotiator

Marketing Executive

Marketing Manager

Product Analyst

Product Manager

Senior Product Manager

Head of Product

Product Director

Product Strategy Director

Global CPO

Marketing Director

Commercial Director

General Manager

Digital Director

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Pain in the arse

COMPLETEPain in the arse

Didn’t exist

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Grunt work

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PRODUCT KNOWLEDGE

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Content30%

Network70%

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Marketing Acquisition SEM

SEO SocialFocus

Groups

Conferences Speaking Books

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CONCEPTS AND THEORIES

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5 Traits of Product Legends

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4 Axis of Product Dominance

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x =Profound Simplicity Beauty

Pure Product

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MY CAREER

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ME AS A PERSON

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TAKE AWAYS

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Product Tank Got Me Pregnant

@azizmusa#ProductTank

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Pregnant lady

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WTF?

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Mind blowing

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Blocked ears

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Pushed

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Screamed

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Punched me many times

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9 months earlier……..

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9 months earlier was 25th May 2010….

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Product Tank Got Me Pregnant

@azizmusa#ProductTank

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“The number of connections, not the strength is critical for innovation” Prof Henry Chesborough

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APPENDIX

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@azizmusa#PM2CEO

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From Strategic to Tactical

@azizmusa#PM2CEO

STRATEGIC

TACTICAL

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“Product management IS a Strategic role in the organization”

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“It’s a challenge, very few people will be successful product managers”

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“Your destination is here”

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“Study the territory first hand – both dealers and consumers – in order to find out the

trouble” N. H. McElroy May 13th 1931

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• Diagram

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3 circles

• Diagram

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