Analyst relation presentation 2017 for meetups

CoE: @InnogressStark Consulting Services Inc.

WELCOME

Members

New York/California/Bangalore

Tech. Startups and SMBs

Marketing Strategy Meetup

Analyst Relations for Your ‘Go-To-Market’

Stark Consulting Services Inc.

Sumant ParimalMarket Analyst & Ex-IDC

CoE: @InnogressStark Consulting Services Inc. CoE: @Innogress

How to identify your ‘Analysts’


Key Value Add from Analysts

• Analyst influences your customers purchasing

decisions upto 60%

• Analysts are in constant touch with your target

customers, hence they are ‘Voice of Customers’

• Analysts can open gates to your target customers

• Industry Analysts is to continually steer your

business towards emerging market opportunities

• Analysts provides invaluable perspective on

Market Potentials, GTM Strategy, Positioning, etc


Typical Coverage under AR

• Research for providing industry/customer level

insights

• 3rd party validation for products/business model

• Provide advice to vendors on Go-To-Market

• Provide advice to users (your customers) on

products/tech.

• Provide independent competition reviews

• Feeding you with lots of Market intelligence


Relations Vs. Engagement

Source: KEA Company


� Market Research & Strategic Market Planning activities are mostly DIY either due to no

budget or research firms are perceived as costly

� Formal Analyst relations are missing as marketing team is small or no value has been given

to Analyst Relations

� For Big Market Analyst firms like Gartner, IDC, Forrester, startups and SMBs are not focus

� Generic and high level market data given by Big Market Analyst firms are not at actionable

level

� For any further actionable data & market guidance, these Big Analyst firms charges heavy

price, which makes them unaffordable for Startups and SMBS

� Big Market Analysts like Gartner, IDC, Forrester leaves startups and SMB firms at a very early

level, they don’t partner with them in executing the strategies and business development

plans

� Big Analyst firms may not follow agile engagement models, hence dictating start ups and

SMB firms with their own terms, conditions, policies and delivery structures

� Every Market Research firm gives their own forecasts and data, completely different and not

matching with any other Analyst data, so whom to rely on

Constraints for Tech. Startups & SMBs


5 Jewels of Analyst Relations

5 Jewels AR Specifically structured for SMB and Startup Tech. firms for delivering extraordinary

values as firm evolves from one maturity level to next

CoE: @InnogressStark Consulting Services Inc.

Q & A

Open House



THANK YOU

Contacts :

Sumant Parimal,

Director,

Innogress Professional Services Pvt. Ltd.

Partner,


Mobile: +1-9174037772

Intl. Mobile: +91-9873219910

E-mail: [email protected]

[email protected]

Web: www.starkcsi.com

www.innogress.com

Analyst relation presentation 2017 for meetups

Marketing

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