The Implications of Sports and Recreations Town - Khon Kaen Prototype; The Study of Auburn...

The Implications of Sports and Recreations Town - Khon Kaen Prototype; The Study of Auburn University, Alabama and Khon Kaen

University, Thailand

Dr.Siriraks Khawchaimaha, College of Graduate Study in Management

And

Assistant Professor Sitthee Wanitchacheewa, Assist to the President in Sports

Khon Kaen University

Dr.S. Khawchaimaha,Asst.Prof.S.Vanichacheva Khon Kaen University

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BackgroundBackground

14 พฤษภาคม 2551


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The Study Tour The Study Tour

ICSM ICSM International Certificate in Sport International Certificate in Sport

ManagementManagement

14 – 27 September, 200814 – 27 September, 2008 14 พฤษภาคม 2551


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International Certificate in Sport ManagementInternational Certificate in Sport Management

Sport Heroes and Career Path Development in Athletes:

The Comparatives Study between United States of America vs. Thailand


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The Initiatives The Initiatives &&

The Mechanism of The Mechanism of Research SupportResearch Support





And




10Grassroots Community Sport : Fairhope

High School :Spanish Fort High School

University :USC, Auburn, Alabama

National Swimming Complex

Nadadore, San Diego

USOC :Chula Vista

Facility:

Verizon Center

USC – Fans meet coach – the beating tactics Auburn - After the Competition - Football Alabama - On-the-go ; Volleyball Match

Facilities, Equipment, PhysiciansSponsorship, Fund Raising After the Competition ambiance

BIOMECHANICS – Dr. Ariel • A Critical Success Role of Biomechanics on sustaining & Excellence

Objectives of the Study TourObjectives of the Study Tour


11Leisure Time :Venice Beach Hollywood, CASINO, Target, Outlet

Grass Root Community Sport : Fairhope Community

High School :Spanish Fort High School

University :USC, Auburn, Alabama

National Swimming:Nadadore, San Diego

USOC :Chula Vista

Facility:Verizon Center

Education & Sport Management

1. Sponsorship, Fund Raising, Alumni 2. Pride to belongs – family , community3. Fund Raising Activity - PR cut through

Learning'sLearning'sBIOMECHANICS – Dr. Ariel1. Sport Product Development –

R&D


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Research MethodologyResearch Methodology



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Field Research and Qualitative Methodology

USCAuburn

South Alabama

Facilities & EquipmentFaculty Sport Medicine,

Physical Education

AthletesOlympic Gold Medal

Amateurs –world champion

Observations

Depth Interview

ICSM TripICSM Trip Khon Kaen & AcademicKhon Kaen & Academic MethodologyMethodology

Khon KaenThe Prototype

Field Trip &Investigation

PeopleSport Management& Administration

Best Practice“Auburn University”

Execution & PDCA processExecution & PDCA process

Dr.S. Khawchaimaha,Asst.Prof.S.VanichachevaDr.S. Khawchaimaha,Asst.Prof.S.Vanichacheva Khon Kaen University Khon Kaen University

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Auburn Auburn UniversityUniversity

AUAU14 พฤษภาคม 2551


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Jordan Hare StadiumJordan Hare Stadium


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AU Sports ExcellenceThere are various sports in AU, focus 8 sports for men and 11 sports for female, the facilities of as listed below;

# Men Sports Women Sports

Observations and Interview

1 Baseball - Facilities, practicing

2 Basketball Basketball Facilities

3 Cross Country Cross Country na

4 Football - Facilities, After the competition, Head Coach areas and athletes room, AU club and Recruitment process, the ambiance in creating sports’ mania, etc

5 - Equestrian na

6 Golf Golf na

7 - Gymnastic na

8 Swimming & Diving

Swimming & Diving Facilities, procedure & process, recognition and acknowledgement system

9 - Soccer Facilities

10 - Softball Facilities

11 Tennis Tennis Outdoor practice courts

12 Track & Field Track & Field na

13 - Volleyball Facilities

14 Exercise rooms, Weighting rooms, Biomechanics, Fitness rooms

The administrative processes, recognition, acknowledgement and rewarding

Total 8 sports 11 sports


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Advertising Cut Through


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The objectives •the branding initiatives•it is importance to strengthen the brand•the brand awareness, and •the brand equity definitely.

The AU Tiger brand is doing the sport marketing by advertising, public relation, WOM through the internet technology purposively, as illustrates followings, an example


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1. Desktop wallpaper – is an advertisement tool and mechanism in branding the AU team and physiologically bonding fans, athletes, sponsors and communities together. The more AU Tigers brand appeal throughout fans across the nations, the more fans and tourist come to visit Auburn, Alabama

2. AU Fan Shop – is the souvenir shop as the income channel and create fan of AU true lovers. It is the mechanism of advertisement through fans and word of mouth (WOM) tactic.

3. Sponsorship and Sport Network Process – the sponsor founder members and the AU founder who are in agreement to construct the AU stadium and sports facilities are honorary named on top of the stadium at the same level of AU Tigers Stadium name. For other sponsorships will be at different tagged or level where most feasible subjected to the amount of sponsorship

4. The AU sports official website - is separated with the linkage to the university from of which allows sport fans knows the competition schedule, have a look and feel through the video system, fans talk to the athletes and coaches, speakers, etc



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During the competition, AU game plan, coach, the stadium ambiance, public relations and public speakers, etc. makes AU Tiger is the 2006 the Best in The Nation in American Soccer.

Sport lovers who are growing up, in the USA Sport Heroes Career Path (KHAWCHAIMAHA S., 2008) since grass root and communities sports thru high school champions and hence university.

During the competition, the press reports as Public Relations team who are actively motivated fans and participants attractively. This importance role is the most powerful as part of the game ambiance in furthering creates the true loyal lovers and fans.

AUBURN football illustrated the 2006 Best in the Nation.

Head Coach with his ‘Verizon’, the sponsor, head phone actively manages the team to win the competition.

On-The-Go competition environment while in the American football competition.

In practicing kid sport, Rugby, AU demonstrates the support in the grass root activities.

The Baseball competition is also attracting many fans and participants, while MC motivates the fans and game as the show attractively.

The top 3 sports inspires the US citizen are American football, Baseball and Basketball. Basketball is the most favorite sport and AUBURN Tiger shows its strength in basketball definitely.


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Academic

Auburn University has developed into the largest universities in the South, remaining in the academic educational forefront with its

traditional blend of arts and applied science, and changing with the needs of today while living with a respect for the traditions and spirit that are AU.

It’s the remarkable from the Auburn Creed that ‘I believe in education, which gives me the knowledge to work wisely and trains my mind and my hands to work skillfully’.

AU Tigers sport demonstrates its excellence in all matches and all kind of sports, for instance

at the 2008 Olympics the Auburn swimmers, Cesar Cielo and Kristy Coventry earns gold medals by winning three medals in two different events, including two gold medals.


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EconomicAuburn University is known not only the academic

excellence, but for its economics impact on the Alabama States as well.

In referring to the recent study determined that AU had nearly $4 billion economic impacts on the state

of Alabama, including the $1.5 billion impact on the economy and

$2.4 billion impact in “human capital”.

AU’s technical assistant center, a collaborative Engineering and business outreach unit, performs hundreds of project annually for state industry, generating millions of dollars in increased efficiency and

saving or creating hundreds of jobs statewide


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In conclusion

The Atlanta of Alabama city mission statement is posted as ‘The City of Championships’, is key strength in sustaining the value proposition to the growth and economic impact positively. AU is the public university offers in various field of the study of which 80,000 students are on campus annually, however as explained by the officers while the site visit forum, sports are able to generate income greater than academic school fees, etc. Moreover, there are effectively alumni system that is able to support sports functions and sponsors. University of Auburn, Alabama. The Auburn Key Strengths in sports are swimming, football, baseball, softball, with the world class sports facilities in all mentioned. As the best practice,


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The implications

1. Geographic, environments2. Demographic: gender, life stage, etc.3. Social and Lifestyle – local, National, Multinational : Asian, Europe,

Western countries4. Facilities – stadiums, equipments, practice range, etc5. Academic Support – the university education program and degree from

bachelor to doctorate in any of the sports and related area of interests6. The Best Practice : Success Case Study Athletes : Professional,

Amateur, Training School (Sports School) e.g football, basketball, swimming and diving

7. The Success of Gold Medals in 2008 Olympics 8. Economics impact positively9. Others possibilities

1. Tourism Opportunities1. Sports Tourism2. Culture and Ecology3. Social responsibility

2. Affordable Cost of Living

To adopt and adapt to the most viable in Thailand is to further explore in actions are suggested the following dimensions:-




And




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BackgroundThe city of Khon Kaen (KK) – 3 keys strengths1. Sports :

1. Kick Boxing, Boxing, Tennis, Football, Cycling, 2. Additionally softball, volleyball, basketball and futsal is also in the potential areas of

development. 2. Education Center in North-East of Thailand

1. more than 6 universities including Police Academy are located. 2. In a particular of Khon Kaen University (KKU) is the most facilitated and well

equipped. 3. In addition, the affordable economics and cost of living are attracted to all

participants. 3. Budget is granted 250 M.Bht (initial & seed money)

1. To renovate and rebuild Sport complex in order to prepare the readiness in the Sport Nation Events in 2010.

2. To build up new facilities and well equipped, 3. Academic Support - faculties of sport and physical educations, sport medicine,

physicians4. Professional team - athletes who had won the Olympic or in the world ranking

championship : Tennis, Boxing, Football are all inspired those of sports lovers to gain the right chance in practicing, and

5. Challenges - the sport heroes and his career path development 4. International sport experiences – Khon Kaen International Marathon

The Competition Experiences

fromGrassroots to International


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Sports Events1. Internal

• Football KKU League 2008 • KKU Sports Competition

2. External• Universities Competition – Softball

3. Regional, National1. Sports School

4. International• 6th Khon Kaen International Marathon


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Sponsors by :-


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Press Conference6th Khon Kaen International

Marathon


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The Greatest Marathon of Thailand4 Types of Program Design

1. Walk and Fun Run 4.50 KMs

2. Mini Marathon 11.55 KMs

3. Half Marathon 21.10 KMs

4. Marathon 42.195 KMs


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KHON KAEN Province, Thailand


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Location

The Center of Northeastern ProvincesRoiet-Khon Kaen-Kalasin-Mahasarakham

RKSS


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Populations & Economic Indicators

Provinces Population Household Income

Average Income /person/

year

Household Expenditure

Roi-et 1,310,047

Khon Kaen 1,750,500

Mahasarakham

937,686

Kalasin 975,562

Average 4,973,799persons

10,498Bht/Mth

43,151 Bht/Person/

Yr

8,749 Bht/Mth


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Fundamental Infrastructure & Easy to Access

Being located right on the center of North-east region, there are many dimensions of advantageous such as logistics, transportations, facilities.

1. By Land Transportation :– 1. the province is the connecting path between North and South of

highway route 2 where Eastern Seaboard is located. 2. In addition, the driving trip from Khon Kaen to Bangkok is 444 Kms of

5 hours drive, 3. East-West Economic Corridor, the convenience in traveling between

and within provinces, moreover the RKSS is the center of South East Asia where is able to connect with the Republic of Laos and Vietnam by using the highway route 9 and 12 through Nongkai and Mookdaharn Province accordingly.

2. By Train – the railway line from Bangkok to Nongkai will be pass through the RKSS group

3. By Air Transportation – the group of RKSS has 2 airports located in Khon Kaen and Roi-et only


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Gross Domestic Products (GDP) in RKSS

Indices of Industrial of years 2006 (in Million Baht )

สภาพเศรษฐกิ�จ

สาขาเกษตรกรรม37,274 ล้�านบาท

ค�ดเป็�น 17.65%

สาขาเหม�องแร�2,259 ล้�านบาท

ค�ดเป็�น 1.07%

สาขาบร�การ (11 สาขา)83,963 ล้�านบาท

ค�ดเป็�น 39.77%

สาขาอ�ตสาหกรรม44,372ล้�านบาท

ค�ดเป็�น 21.02%

สาขาการค�า 43,258 ล้�านบาท

ค�ดเป็�น 20.49%

สาขาบร�การ (11 สาขา)สาขาเหม�องแร�สาขาเกษตรกรรมสาขาอ�ตสาหกรรมสาขาการค�า

Services 11 channels :-1. Electricity, Gas, Water2. Construction3. Hotel & Restaurants4. Public Transport5. Financial Market6. Real Estate7. Government Offices8. Educations9. Healthcare Management10. Public & Community Services11. Household Services

Commercial &Trading

Mining

Agriculture

Industrial

Services


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Tourism OpportunityTourism• Uniqueness : Kham Kaen Buddhism Temple, Peuy Noi Castle, National Museum, Private museum

•Culture – Thai-Lao = ESAAN •Geology – Dinosorous park•Ecology – national park and world’s heritage

พระธาตุ�ขามแกิ�น ปราสาทเป�อยน�อย พ�พ�ธภ�ณฑ์ สถานแห่�งชาตุ�ขอนแกิ�น (ขอนแกิ�น )พระธาตุ�นาดู&น (มห่าสารคาม )ปรางค กิ&� กิ&�กิาส�งห่ พระมห่าเจดู(ย ช�ยมงคล (ร�อยเอ*ดู )พ�พ�ธภ�ณฑ์ ของดู(เม+องกิาฬส�นธ� พระพ�ทธร&ปสถานภ&ปอ พระธาตุ�ยาค& (กิาฬส�นธ� )

ส�วนแห่ล�งท�องเท(.ยวดู�านธรรมชาตุ� ไดู�แกิ� อ�ทยานแห่�งชาตุ�ภ&ผาม�าน อ�ทยานแห่�งชาตุ�ภ&เว(ยง เข+.อนอ�บลร�ตุน บ2งแกิ�นนคร (ขอนแกิ�น ) วนอ�ทยานโกิส�มพ( ป4าดู&นล5าพ�น (มห่าสารคาม ) บ2งพลาญช�ย วนอ�ทยานผาน57าย�อย (ร�อยเอ*ดู ) พ�พ�ธภ�ณฑ์ ไดูโนเสาร ศ&นย ส�ร�ธร เข+.อนล5าปาว แห่ลมโนนว�เศษ(กิาฬส�นธ� )

Number of Tourists in 2006Nb. Of Visitors – 3.96 M.persons :

Visitors 1.19 M.persons + Tourist 2.77 M. persons Thais 3.86 M.persons + Foreigners .098 M.Persons

Income from Visitors & Tourist 6.9 M.Bht :Local Thais 6,638 Million BhtForeigners 270 Million Baht


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The Suggested Implications1. Geographic2. Demographic3. Social and Lifestyle

1. Local2. National3. Multinational – Asian, Europe, Western countries

4. Sports and Recreation Facilities : stadiums, equipments, practice range, technology in sports, biomechanics, etc

5. Academic Support1. Khon Kaen University2. Sports School3. Provincial Stadium4. Sport Sciences and Physical Education5. Sport Medicine and Physicians

6. The Best Practice : Success Case Study Athletes : Professional, Amateur, Training School (Sports School)

1. Tennis2. Boxing3. Football

7. The Success of The Khon Kaen International Marathon – 6th on January 20098. Others possibilities

1. Tourism Opportunities1. Sports Tourism2. Culture and Ecology and Geology3. Social Responsibilities

9. Cost of Living allowance 10. Economics impact positively


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Executive SummaryThe Implications of Sports and Recreations Town - The developing

Sport Heroes Pathway in Khon Kaen is strongly recommended. 1. The readiness in facilities, knowledgeable personnel in sports e.g.

athletes, coaches, medicine, physicians, faculties, and the management vision. Therefore, in adopting the implications from the study of Auburn University sports is considered the tremendous economics value and impact to local geographic household income,

2. However, sport management is the right blending of arts in sport and sports sciences accelerator to help managing and facilitating the growth in economy, sport heroes and career path.

The Key Success Factors :- 1. the processes with full support from various authorities, in a

particular of Sport Authority of Thailand, 2. KK as it’s positioning, is the right choice and prototype of Sports and

Recreations Town enhance with the destiny of Traditional lifestyle and home stay tourism

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