The impact of your The impact of your researchresearch

Rosamund AubreyRosamund AubreyCentre for Advanced Centre for Advanced

StudiesStudies

ImpactImpact

Academic beneficaries including Academic beneficaries including undergraduates and post grads - research undergraduates and post grads - research informed teachinginformed teaching

Wider society, social, economic and Wider society, social, economic and environmental benefitsenvironmental benefits

Influencing policy, practice, nationally and Influencing policy, practice, nationally and internationallyinternationally

Academic beneficiariesAcademic beneficiaries Name the academic journals and conferencesName the academic journals and conferences When do you plan to do this?When do you plan to do this? Monograph - already in discussion? TimescaleMonograph - already in discussion? Timescale Electronic academic networksElectronic academic networks TranslationsTranslations Is your research method innovative for your field?Is your research method innovative for your field? Are there ethical issues? Are there ethical issues? Issues for working in a particular region? Issues for working in a particular region? Beware of stepping outside your area of expertise, there’s more to Beware of stepping outside your area of expertise, there’s more to

research than impactresearch than impact

Research informed teachingResearch informed teaching

Which courses? Which courses?

Post grads - masters courses/taught PhD - national Post grads - masters courses/taught PhD - national and international? What sectors are they likely to and international? What sectors are they likely to work in?work in?

Private, public or third sector?Private, public or third sector?

Policy makers? In governments, international Policy makers? In governments, international organisations (UN, WTO), companies/multi nationals, organisations (UN, WTO), companies/multi nationals, NGOs, the media? Think of their potential influence NGOs, the media? Think of their potential influence

Practice, in for example, law, education, health ……Practice, in for example, law, education, health ……

Planning impactPlanning impact

WhatWhat you will do to make an impact you will do to make an impact

HowHow you will do it you will do it

WhenWhen you will do it you will do it

And don’t forget And don’t forget WhyWhy, sometimes that , sometimes that

isn’t obviousisn’t obvious

You must cost these activitiesYou must cost these activities

Use and abuse of languageUse and abuse of language You are You are sellingselling your research - marketing your research - marketing

Direct, clear and unambiguous language Direct, clear and unambiguous language

Therefore, we will in the course of the project, Therefore, we will in the course of the project, hold a number of events to publicise the hold a number of events to publicise the outcomes of the research which may be of outcomes of the research which may be of interest to other academicsinterest to other academics

At the end of the second year we will hold a At the end of the second year we will hold a workshop with policy makers to discuss the workshop with policy makers to discuss the results so far and to inform the final year’s results so far and to inform the final year’s researchresearch

Everyone is going to have a web siteEveryone is going to have a web site

Why do you need one?Why do you need one?

Who is your target audience?Who is your target audience? How will anyone know it exists?How will anyone know it exists? Keeping it up to dateKeeping it up to date Reports (PDFs)Reports (PDFs) Podcasts or videosPodcasts or videos Advertise seminars, conferences, workshops, Advertise seminars, conferences, workshops,

speaking at public meetings, taking part in speaking at public meetings, taking part in debatesdebates

Other ways to reach your target audience Other ways to reach your target audience DVD:DVD:

Medicine - how to do something (therapy) for Medicine - how to do something (therapy) for professionals or patients professionals or patients Education - teacher trainers, leading Education - teacher trainers, leading educationalists and teachers educationalists and teachers Climate change - changes over time Climate change - changes over time Archaeologists, art therapists (MH & HH),Archaeologists, art therapists (MH & HH), exhibitions, films, examples of research exhibitions, films, examples of research

findings with commentariesfindings with commentaries Market research - don’t just leap in, if it’s in your impact plan Market research - don’t just leap in, if it’s in your impact plan

you should have done your MR in advanceyou should have done your MR in advance Talk to Marketing and to ISTalk to Marketing and to IS Costs!Costs! Don’t forget schoolsDon’t forget schools

Wider societyWider society

WebsiteWebsite Talk to the press Office - live interviews if your research is currently Talk to the press Office - live interviews if your research is currently

newsworthynewsworthy Radio talks? Articles in the print media? You need to have your contacts in Radio talks? Articles in the print media? You need to have your contacts in

placeplace

Reports or articles on web sites - Chatham HouseReports or articles on web sites - Chatham House Regional or local interest? Offer talks to local societies, regional practitionersRegional or local interest? Offer talks to local societies, regional practitioners Use electronic networks - partners, SDRN, UKERC, interest groupsUse electronic networks - partners, SDRN, UKERC, interest groups

Presentations at non academic conferences - Presentations at non academic conferences - partners, professionals, interest groups, NGOspartners, professionals, interest groups, NGOs

You need to have contacts in place – lists of You need to have contacts in place – lists of organisations which don’t appear in the case for organisations which don’t appear in the case for support, suddenly appear in the impact plansupport, suddenly appear in the impact plan

Explanatory booklet, manual, resource packExplanatory booklet, manual, resource pack Hold an exhibitionHold an exhibition Make a film - costs, expertise, potential marketMake a film - costs, expertise, potential market Write a non specialist bookWrite a non specialist book Has your research the potential to be of interest Has your research the potential to be of interest

to the media - you can’t speculateto the media - you can’t speculate

Knowledge transfer and knowledge exchangeKnowledge transfer and knowledge exchange

KT is a specific activity, but this may be relevant. KT is a specific activity, but this may be relevant. Attendance at a specific event, e.g. workshopsAttendance at a specific event, e.g. workshops

Knowledge exchange - e.g. meetings with policy Knowledge exchange - e.g. meetings with policy makers, makers,

Meetings with practitioners Meetings with practitioners International research may inform national International research may inform national

prioritiespriorities Be realistic – e.g the third sector is incredibly Be realistic – e.g the third sector is incredibly

diversediverse Brownie points - inform future research, include Brownie points - inform future research, include

ECRsECRs

Beware if you think your research won’t make an Beware if you think your research won’t make an impact impact

SlightlySlightly change your research to take in RCUK change your research to take in RCUK aims?aims?

Work with partners, discuss with colleaguesWork with partners, discuss with colleagues

Research and theoryResearch and theory education and psychology education and psychology and how people learn. Clear, detailed, realistic – and how people learn. Clear, detailed, realistic – critical pathcritical path