The Great Experiment

The Great Ad Experiment Continued… 1. Identify lucky client to be the subject of Atlantic Business Magazine’s creative advertising contest. Lawtons Drugs 2. Task six agency partners with using the power of print to boost brand awareness of Lawtons’ PROfile – a suite of programs and services that complement their pharmacies’ prescription dispensing and counseling. Creative Delivered 3. Get public input on which campaign is most effective at capturing attention and delivering message. Turn page, judge for yourself and VOTE! P.S. To be fair, we’re not going to tell you which agency created which campaign (not yet anyway). So, a big, collective Atlantic Business Magazine thank you to Colour-NL, Extreme Group, Impact Communications, Spark Marketing & Communications Spectacle Group and The Idea Factory. You do great work!! P.P.S. Each campaign also includes online and social media components, but since print is the launch pad for the campaign, that’s what you’re being asked to vote on. P.P.P.S. (yes, this is the last one) Watch for the next issue of Atlantic Business Magzine to see which campaign receives the largest number of combined votes from the public (that’s you) and the client (Lawtons). Plus, we’ll track the results of the chosen campaign and share that with you too.

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Atlantic Business Magazine's Great Advertising Experiment

Transcript of The Great Experiment

The Great Ad ExperimentContinued…1. Identify lucky client to be the subject of Atlantic

Business Magazine’s creative advertising contest.

Lawtons Drugs

2. Task six agency partners with using the power ofprint to boost brand awareness of Lawtons’PROfile – a suite of programs and services thatcomplement their pharmacies’ prescriptiondispensing and counseling.

Creative Delivered

3. Get public input on which campaign is mosteffective at capturing attention and deliveringmessage.

Turn page, judgefor yourself and VOTE!

P.S. To be fair, we’re not going to tell you which agency created which campaign (not yetanyway). So, a big, collective Atlantic Business Magazine thank you to Colour-NL,Extreme Group, Impact Communications, Spark Marketing & Communications SpectacleGroup and The Idea Factory. You do great work!!

P.P.S. Each campaign also includes online and social media components, but since printis the launch pad for the campaign, that’s what you’re being asked to vote on.

P.P.P.S. (yes, this is the last one) Watch for the next issue of Atlantic Business Magzineto see which campaign receives the largest number of combined votes from the public(that’s you) and the client (Lawtons). Plus, we’ll track the results of the chosen campaignand share that with you too.

Great Experiment 11X17:Layout 9 5/17/10 9:53 AM Page 1