The Google Arena
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![Page 1: The Google Arena](https://reader033.fdocuments.net/reader033/viewer/2022051110/54bb987c4a7959a8178b4635/html5/thumbnails/1.jpg)
The Google Arena
How your website went from the top of the search results to the bottom, in just
one year.
![Page 2: The Google Arena](https://reader033.fdocuments.net/reader033/viewer/2022051110/54bb987c4a7959a8178b4635/html5/thumbnails/2.jpg)
![Page 3: The Google Arena](https://reader033.fdocuments.net/reader033/viewer/2022051110/54bb987c4a7959a8178b4635/html5/thumbnails/3.jpg)
What the Business Owner Sees
![Page 4: The Google Arena](https://reader033.fdocuments.net/reader033/viewer/2022051110/54bb987c4a7959a8178b4635/html5/thumbnails/4.jpg)
The Battle Begins
![Page 5: The Google Arena](https://reader033.fdocuments.net/reader033/viewer/2022051110/54bb987c4a7959a8178b4635/html5/thumbnails/5.jpg)
How many Google updates?
“There are over 500-600 changes to it’s algorithm in a year.” – Matt Cutts
550 / 365 = 1.5 updates a day
![Page 6: The Google Arena](https://reader033.fdocuments.net/reader033/viewer/2022051110/54bb987c4a7959a8178b4635/html5/thumbnails/6.jpg)
Penguin
The Attack against the Black Hat• keyword stuffing • participating in link schemes• duplicant content
![Page 7: The Google Arena](https://reader033.fdocuments.net/reader033/viewer/2022051110/54bb987c4a7959a8178b4635/html5/thumbnails/7.jpg)
Google Panda
Attack of the low content:- Ezines
![Page 8: The Google Arena](https://reader033.fdocuments.net/reader033/viewer/2022051110/54bb987c4a7959a8178b4635/html5/thumbnails/8.jpg)
Search + Your World
The Knowledge Graph enables you to search for things, people or places that Google knows about—landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more—and instantly get information that’s relevant to your query.
![Page 9: The Google Arena](https://reader033.fdocuments.net/reader033/viewer/2022051110/54bb987c4a7959a8178b4635/html5/thumbnails/9.jpg)
Exact Match Domain
This update, dubbed the “EMD update,” focuses on ridding the SERPs of spammy or low-quality “exact-match” domains.
![Page 10: The Google Arena](https://reader033.fdocuments.net/reader033/viewer/2022051110/54bb987c4a7959a8178b4635/html5/thumbnails/10.jpg)
7 Page SERPS
- More Ads- Local search results- Pictures- Videos
![Page 11: The Google Arena](https://reader033.fdocuments.net/reader033/viewer/2022051110/54bb987c4a7959a8178b4635/html5/thumbnails/11.jpg)
YouTube Views
YouTube has recently adjusting the ranking of videos in YouTube search to reward engaging videos that keep viewers watching
![Page 12: The Google Arena](https://reader033.fdocuments.net/reader033/viewer/2022051110/54bb987c4a7959a8178b4635/html5/thumbnails/12.jpg)