The Global Aviation Market: A Boeing Perspective · The Global Aviation Market: A Boeing...
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The Global Aviation Market:A Boeing Perspective
Boeing International Relations
January 19, 2006
Aviation is moving from being highly regulated to a more liberalized and competitive marketplace
Passengers drive airline strategies
Air travel growth has been met by increased frequencies and nonstops
Index 1980=1.00
0.5
1.0
1.5
2.0
2.5
3.0
3.5
1980 1985 1990 1995 2000 2005
Frequency Growth
Nonstop Markets
Average Airplane Size
Air Travel Growth
August OAG
World
Since 1995, all air travel growth has been met by frequency growth and new nonstops
0.9
1.0
1.1
1.2
1.3
1.4
1.5
1.6
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Index 1995=1.00 WorldFrequency Growth
Nonstop Markets
Average Airplane Size
Air Travel Growth
August OAG
-1.0
1.0
3.0
5.0
7.0
9.0
11.0
13.0
1990 1993 1996 1999 2002 2005
Frequency Growth
Nonstop Markets
Average Airplane Size
Air Travel Growth
August OAG
Index 1990=1.00
Includes Hong Kong and Macau
China domestic air travel growth has been met by increased frequencies and nonstops
China domestic frequencies have increased more than twelve-fold since 1990
Total ASKTotal ASK Total FrequenciesTotal Frequencies Total Airport PairsTotal Airport Pairs Airplane Size (Seats)Airplane Size (Seats)391 million 2,095 170 15719901990
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Cities served at least daily shownCities served at least daily shown
2,084 million 12,146 605 169200020004,010 million 25,412 706 15420052005
Includes Hong Kongand Macau
August OAG
Market evolution summary
• World markets are evolving– Liberalization continues to create
a more competitive environment– Airline strategies are responding
to passengers’ desires to save time
– Airlines have accommodated air travel growth by adding more frequencies and nonstops
• Boeing expects these trends to continue
20-year forecast: strong long-term growth
Forecast growth annual rate4.8% (2005-2024)
Historical
10
8
6
4
2
01970 1980 1990 2000 2010 2020
Long-Term Growth2005 - 2024
GDP = 2.9% Passenger = 4.8%
Cargo = 6.2%
RPKs (trillions)
Future
0
10,000
20,000
30,000
40,000Units
18,500Growth
Airplanes
18,500Growth
Airplanes
7,200Replacements
7,200Replacements
9,600Retained Fleet
9,600Retained Fleet
16,77816,778
35,300
25,700
2004 2024
Long-term demand for new airplanes remains strong
45%
39%
5%11%
Airlines will need 25,700 new airplanes
22%
3%
15%
60%
25,700airplanes
2.1 trilliondelivery dollars**In year 2004 dollars
Regional jetsSingle-aisleTwin-aisle747 and larger
36%
30%
34%
Freighter fleet will double–three-quarters will be modified airplanes
2024
3,530freighters
53%
21%
26%
2004
1,760 freighters
Standard-body (<50 tons)Medium widebody (40-65 tons)Large (>65 tons)
Congestion is not driving large airplane use up
747 Share of Departures747 Share of Departures
NRT
HKG
HND
JFK
LHR
CDG
FRA
LAX
August OAG
0%
10%
20%
30%
40%
50%
60%
70%
80%
1985
1987
1989
1991
1993
1995
1997
1999
2001
2003
2005
Narita
Hong Kong
Haneda
New York City - JFKLondon Heathrow
Passengers prefermore nonstops and frequency choices
London Heathrow
Nonstop service continues to bypass mega-hubs, not consolidate
London-Heathrow
Air Canada Emirates
American Continental
London-Heathrow
New York (JFK)
London-Heathrow London-Heathrow
New York (EWR)
DelhiToronto Dubai
Manchester GenevaChicago
New nonstop flights continue to grow, not consolidate
Airbus claims the number of city pairs has stagnated since 1996
Airbus projects fewer airport pairs in 2022 than served today
5,000
6,000
7,000
8,000
9,000
10,000
11,000
1985 1990 1995 2000 2005
Airport Pairs
Data from August SchedulesNOTE: Excludes regional jets
~2,200 Airport Pairs AddedSince 1996
2005 current market outlook summary
• In a liberalized, more competitive environment, passengers’ desires will drive airline strategies and airplane selections
• Boeing and Airbus agree passenger travel will grow about 5 percent per year over the next 20 years – Boeing believes the current trend of
more frequencies and nonstop flights will continue to accommodate this growth
– Airbus is projecting a significant trend shift to larger airplanes
• Boeing forecasts airlines will need about 25,700 new airplanes valued at $2.1 trillion
Boeing Overview• Boeing Commercial Airplanes: Offers a broad portfolio of
airplanes and aviation services for its passenger and freighter airline customers worldwide
– Approximately seven out of every 10 BCA deliveries go to customers outside of the U.S.
• Boeing Capital Corp: Provides financing for our aircraft
• Connexion By Boeing: Formed in April of 2000 to develop technologies that can provide high-speed broadband data communications to air travelers
– Now branching into the maritime market
• Integrated Defense Systems: Formed in 2002 with the integration of Boeing’s defense, space, intelligence and communications capabilities into one single unit
• Phantom Works: Enterprise-wide R&D function
Boeing’s “Vision 2016”
• People working together as a global enterprise for aerospace leadership
Boeing’s Business Transformation1998-2006
• Commercial Airplane Manufacturer
• Product Focused
• Hardware & Platforms
• Exporter
• Balanced Aerospace Company
• Business Focused
• Systems & Solutions
• Global
Becoming more global is about growth and productivityBecoming more global is about growth and productivity
What is a Global Enterprise?• Functions with the world as its operating unit
– Coordinates and integrates its activities and processes on worldwide basis
– Creates value -- and competitive advantage -- by discovering, mobilizing and leveraging resources and capabilities across borders
• Being global also means being strong locally– Local presence allows greater responsiveness to local market
conditions and customers – as well as other stakeholders
• How we operate just as important as where
Balance Between Global Coordination and Local ResponsivenessBalance Between Global Coordination and Local Responsiveness
Boeing as a Global Enterprise Today• R&D/Engineering (Define)
– Moscow and Madrid – R&T Centers, Design Center– International university and research agency partnerships
• Suppliers/Sourcing (Buy)– Nearly 5,250 suppliers in close to 100 countries (including the US)– Global partners for new products (787)
• Production – manufacturing & services (Build)– Subsidiaries in Canada, Australia, Germany via acquisitions– Joint Ventures; e.g. China, Malaysia, Morocco
• Sales (Acquire):– 2004 sales were $52.5B from customers in 145 countries – International sales were nearly 30% – International industry alliances to access new markets and customers
• After Market (Support)– Field service reps, parts & distribution centers around world
Boeing Research and Technology EuropeEurope
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Collaborate with over 70 European Universities, Companies and Research Institutes
Universidades de Leuven, Brussels, Bristol, Exeter, Naples, Torino y Nottingham. FraunhoferInst. Cranfield, VZLU, Inst. de Acústica CSIC, Masquito Aircraft, DAKEL, GIP ULTRASONS, ASCO Ind., NDT, Celsius Saab
ANOTEC, DEBAKOM, CSTB, DELTA, DLR, EEC, EMPA, ENEA, TNO
NLR, AENA, ECC, INECO, NATS
Employees from 8 European Countries
Programs Won include:
• IMAGINEaircraft noise source modeling
• AERONEWSaircraft health monitoring
• CAATScoordination on ATM projects from FP6
Leveraging the Best of EuropeLeveraging the Best of Europe
Legend:• Top 20 partners,
Global partners and IP suppliers• Boeing Internal
• Top CAS suppliers• Major Boeing Spares Centers
• Boeing Field Offices
Lean Global Enterprise
Aligning Global OperationsAligning Global Operations
787 International Team at Work
Structures Partners Working Together
Spirit Aerosystems –Forward Fuselage
MHI –Wing Box
GE –Engines
Rolls-Royce –Engines
Goodrich –NacellesAlenia/Vought –
Horizontal Stabilizer, Center Fuselage, Aft Fuselage
Boeing Fredrickson –Vertical Tail
Hawker de Havilland –Moveable Trailing Edges
Boeing Winnipeg –Wing-to-Body Fairing
FHI –Center Wing Box
Spirit Aerosystems –Leading Edges
Spirit Aerosystems –Engine Pylons
KHI –Fuselage, Wheel WellKHI –
Fixed Trailing Edge
Messier-Dowty –Landing Gear
Latecoere –Passenger Doors
KAL-ASD –Wingtips
Saab –Cargo Doors, Access Doors
We Deal with a Diverse Set of Globalization Policy & Regulatory Issues
• Trade policies – towards an open and level playing field– Subsidies– Free Trade Agreements– WTO
• Export licensing/technology transfer rules
• Regulatory issues that impact aviation/aerospace– Open Skies– Cape Town Convention– Environmental rules
• Offshoring concerns
• Geopolitical: China, India, Middle East, Russia, EU, etc.
• Potential system shocks – e.g. avian flu
Our Key Enabling Elements for Globalization
• People: The most important resource– Develop, value and mobilize global intellect within Boeing
• Presence: Requires the right structure in the right markets– Create local responsiveness via Country VPs and teams
who know the local scene and can provide “one company” face to local stakeholders
• Processes: Linking People, Presence and Boeing business units through coordinated global processes – Strategy, Communications, Business Management, and
Community Relations processes that are globally scaled and coordinated -- yet locally responsive
TurkeyItaly
Russia/CIS
Australia
Japan
KoreaChina
SE Asia
Spain
EU-NATO C. EuropeFrance
M. East
Germany
Africa
IsraelIndia
Canada
N. Europe
UK
S. Arabia
Current International Relations Presence
Leveraging Boeing’s current international operations and supporting development of new opportunities
Leveraging Boeing’s current international operations and supporting development of new opportunities
USA
Boeing Globalization RoadmapOur Global Strengths Today
Globalization 1.0
• Sales
• Product Sourcing– Airplane parts/
structures
• Product Support– Airplanes
• Country VPs/Teams
Our Next Global Strengths3-5 yrs: Globalization 2.0
• Market Shaping
• Intellectual Sourcing– R&D– Engineering– IT/Software
• Aviation Services Solutions
• Business Unit leaders managing Global Businesses
Boeing Globalization Roadmap:Where Can We Go?
• Networked Global Operations– Several business operations with “nodes” around the world,
leveraging the core competencies of different countries• Example: 747-400 Special Freighter program
– Engineering in Long Beach, Puget Sound and Moscow– Digitization work in India (via Moscow BDC)– Modification work in China at our TAECO joint venture
• International alliances that create business growth– Access/development of new markets, products & services,
technologies. Examples: Finmeccanica, MHI alliances
• International expansion into new types of markets – Examples: New applications for network centric capabilities;
aviation services (e.g. India, China)
In Closing…• We’re launched on our way to becoming
truly global
• Capabilities and processes are rapidly being put in place
• Leveraging those capabilities and processes and executing on strategy will make Boeing’s Vision 2016 a reality
Questions?