The Game-changing Generation: How Millennials are disrupting the market and what your brand can do...
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1 The game-changing generation How millennials are disrupting the market and what your brand can do about it 1
Transcript of The Game-changing Generation: How Millennials are disrupting the market and what your brand can do...
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The game-changing
generationHow millennials are disrupting the market and what your brand can do about it
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A game changing generation
THE
ME ME MEGENERATION
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TELECOM INDUSTRY
MORE
DATA
MORE MINUTES
& LESS MONEY
$
NEW PLAYERS
INTO THE
MARKET
A fast changing industry
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Millennials as Market Researchers
Atlanta
LondonRotterdam
Cori | Atlanta
Patricia | London
Joyce Julia Nijat
Rotterdam
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Set-up
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Everybody wants unlimited connectedness
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Key differences for Millennials
Be connected,
be yourself,
be fun
Open to
disruptors
Receptive to
visuals
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99
1010
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Key differences for Millennials
Be connected,
be yourself,
be fun
Open to
disruptors
Receptive to
visuals
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So what?
Keep the
basics right
Open to
other brands
Use strong
visualizations
Adjust our
methodologies
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skimgroup.com
@SKIMgroup
SKIMgroup
SKIMgroup
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Contact us
Cori Deutsch
Senior Analyst
+1 678 718 5372
Patricia Dominguez
Senior Research Analyst
+44 208 222 7716
Joyce van Heeswijk
Research Manager
+31 61 339 8874
Julia Görnandt
Senior Research Analyst
+31 10 282 3575
Nijat Mammadbayli
Research Analyst
+31 62 496 8209
