How millennials are disrupting the market and what your brand … · 2020-01-22 · How millennials...

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1 The game-changing generation How millennials are disrupting the market and what your brand can do about it 1

Transcript of How millennials are disrupting the market and what your brand … · 2020-01-22 · How millennials...

Page 1: How millennials are disrupting the market and what your brand … · 2020-01-22 · How millennials are disrupting the market and what your brand can do about it 1. 2 A game changing

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The game-changing

generationHow millennials are disrupting the market and what your brand can do about it

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Page 2: How millennials are disrupting the market and what your brand … · 2020-01-22 · How millennials are disrupting the market and what your brand can do about it 1. 2 A game changing

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A game changing generation

THE

ME ME MEGENERATION

Page 3: How millennials are disrupting the market and what your brand … · 2020-01-22 · How millennials are disrupting the market and what your brand can do about it 1. 2 A game changing

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TELECOM INDUSTRY

MORE

DATA

MORE MINUTES

& LESS MONEY

$

NEW PLAYERS

INTO THE

MARKET

A fast changing industry

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Millennials as Market Researchers

Atlanta

LondonRotterdam

Cori | Atlanta

Patricia | London

Joyce Julia Nijat

Rotterdam

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Set-up

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Page 6: How millennials are disrupting the market and what your brand … · 2020-01-22 · How millennials are disrupting the market and what your brand can do about it 1. 2 A game changing

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Everybody wants unlimited connectedness

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Key differences for Millennials

Be connected,

be yourself,

be fun

Open to

disruptors

Receptive to

visuals

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1010

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Key differences for Millennials

Be connected,

be yourself,

be fun

Open to

disruptors

Receptive to

visuals

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So what?

Keep the

basics right

Open to

other brands

Use strong

visualizations

Adjust our

methodologies

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Thank You!

Try it yourselfhttp://tinyurl.com/SKIM-Unspoken

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