The Future of your Desktop - Trends in Enterprise Mash-Up, Collaboration and Social Networking

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Transcript of The Future of your Desktop - Trends in Enterprise Mash-Up, Collaboration and Social Networking

  • 1. UP121 The Future of your Desktop - Trends in Enterprise Mash-Up, Collaboration and Social Networking Matthias Zeller, Group Product Manager Adobe Systems
  • 2. Setting Expectations What we will cover today Business challenges which trigger the need for new business user applications Considerations when planning to implement a new productivity desktop Building blocks of Enterprise Apps 2.0 Adobe Genesis A new approach for the knowledge worker desktop What we will NOT cover today Implementation of SAP software (SAP Portal, etc.) Developer level discussion of Enterprise 2.0 technologies In-depth discussion of Adobe technology like SAP Interactive Forms by Adobe, Adobe Connect, Adobe Acrobat and Adobe Flex SAP 2008 / SAP TechEd 08 / UP121 Page 2
  • 3. Challenges Today Silos of enterprise applications, web applications and documents Finding information in context of the current task Finding experts Engaging users Helping end users help themselves Engage external communities SAP 2008 / SAP TechEd 08 / UP121 Page 3
  • 4. Trends Usage of Web 2.0 sites like Facebook, LinkedIn, Twitter and others drives demand for social software in the Enterprise Connected Generation Y entering the workforce Adoption of SaaS based applications by business departments without the involvement of IT is increasing Involvement of end-users when selecting new IT investments is increasing Expectations on application usability and experience is increasing SAP 2008 / SAP TechEd 08 / UP121 Page 4
  • 5. Generation Y - Survey of 7,705 College Students in the US* 97% own a computer 94% own a cell phone 76% use Instant Messaging and social networking sites. 34% use websites as their primary source of news 28% author a blog and 44% read blogs 97% have downloaded music and other media using peer-to-peer file sharing 75% of college students have a Facebook account * Junco, Reynol; Mastrodicasa, Jeanna (2007-03-29). Connecting to the Net.Generation: What Higher Education Professionals Need to Know About Today's Students SAP 2008 / SAP TechEd 08 / UP121 Page 5
  • 6. Key Aspects of the Enterprise User Interface* Richness Pervasiveness Continuity Context Personal Portals * See also AMR Research The Future of the Enterprise User Interface, March 2007 SAP 2008 / SAP TechEd 08 / UP121 Page 6
  • 7. Consider When Planning* Successful communities do not form spontaneously after social software tools are installed Most successful public social web sites started with a defined purpose and limited scope Create business use cases and define the minimal needs of the target users What is in it for the user? What is in it for the business? Adoption is the #1 goal * See also Gartner - Seven Key Characteristics of a Good Purpose for Social Software, July 2008 SAP 2008 / SAP TechEd 08 / UP121 Page 7
  • 8. Four Building Blocks of Enterprise Apps 2.0 SAP 2008 / SAP TechEd 08 / UP121 Page 8
  • 9. Community Collaboration Tools Wiki Blogs Forums Vendors* Jive Socialtext Microsoft IBM * See also Gartner Magic Quadrant for Team Collaboration and Social Software SAP 2008 / SAP TechEd 08 / UP121 Page 9
  • 10. Trend: Micro Blogging Twitter / Summize Community Conversation Rapid adoption > 2 Mio. Users Open APIs Developer ecosystem Enterprise Social Media Experiment (ESME) SAP Community Project Enterprise Social Messaging tool based on SAP NetWeaver SAP 2008 / SAP TechEd 08 / UP121 Page 10
  • 11. Real-Time Collaboration Example: Adobe Connect Screen Sharing Chat VOIP and Video White Boarding Polls Example: Adobe Buzzword (Acrobat.com) Web-based word processor Collaborative reviews Collaborative editing Available from any computer without install SAP 2008 / SAP TechEd 08 / UP121 Page 11
  • 12. Social Networking LinkedIn, Facebook Company Directory Adobe KiTN (Knowledge Transfer Network) SAP 2008 / SAP TechEd 08 / UP121 Page 12
  • 13. Rich Internet Apps Advantages of Adobe Flex: Engaging Interactive Consistency Free, open source SDK Developer productivity Other RIA technologies Ajax MS Silverlight SAP 2008 / SAP TechEd 08 / UP121 Page 13
  • 14. Rich Internet Apps on the Desktop Adobe AIR runtime lets developers use proven web technologies (Flex, Flash, AJAX) to build rich Internet applications that deploy to the desktop and run across operating systems Benefits: Convenience Performance Persistence Desktop integration Online Offline Examples: SAP Spend Analytics, eBay Desktop, Twhirl SAP 2008 / SAP TechEd 08 / UP121 Page 14
  • 15. Mash-up A quot;mashupquot; application is a new application created by composing capabilities from two or more existing systems (or portions thereof)* Initial Mash-ups concepts were consumer focused Major use case: Integration with Google Maps Tools include MS Popfly and Yahoo Pipes Mash-up concepts are reaching the enterprise Empower business users to build mini applications Challenges Data Quality Semantics Existing Interfaces Tools: IBM Mashup Server, Kapow Enterprise Mashup Server, JackBe Presto * Gartner - Key Issues for Enterprise 'Mashup' Practices, Technologies and Products, March 2008 SAP 2008 / SAP TechEd 08 / UP121 Page 15
  • 16. Genesis Improves Knowledge Worker Productivity, Quality and Accuracy Phone ERP BA Internet EDMS SFA ECM Multiple, disparate Email MS Office CRM information sources BI Portal *Multiple Silos IM SCM PLM Unite relevant information in a single, Online/Offline Availability shareable workspace available online/offline Adobe-quality Aesthetics Intuitive UI and drag-and-drop simplicity promote information use and sharing Knowledge Worker Value Proposition Persisting Applications No need to re-start work from scratch Rapid, Easy SaaS delivery, easy-to-use templates facilitate Collaboration cross-functional, cross-geo collaboration Genesis Workspaces: Personal, Shareable, Collaborative SAP 2008 / SAP TechEd 08 / UP121 Page