The Future of Social Marketing @CarlosGil83 past, present, and future of social media @carlosgil83

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Transcript of The Future of Social Marketing @CarlosGil83 past, present, and future of social media @carlosgil83

  • @CarlosGil83

    The Future of Social Marketing

  • ABOUT CARLOS GIL:

    8+ YEARS IN B2B AND B2C SOCIAL MEDIA

    PREVIOUSLY EMPLOYED BY LINKEDIN

    HEAD OF SOCIAL MEDIA, BMC SOFTWARE

    SPEAKER & INSTRUCTOR, SNAPCHAT

    @CARLOSGIL83 #SOCIAL16

  • AT THE END OF THIS SESSION, YOU WILL BE ABLE TO:

    USE ADVANCED SNAPCHAT FOR BUSINESS STRATEGIES

    LEVERAGE MESSENGER TO BUILD COMMUNITY

    PREPARE YOUR CAREER & COMPANY FOR THE FUTURE

    @CARLOSGIL83 #SOCIAL16

  • PAST, PRESENT, AND FUTURE OF SOCIAL MEDIA

    @CARLOSGIL83 #SOCIAL16

    1996-2006 2006 - 2016 2016 - 2026

  • GENERATION Z USE OF SOCIAL & MESSAGING APPS

    @CARLOSGIL83 #SOCIAL16

  • WHAT HAPPENS AS CONSUMERS EVOLVE?

    @CARLOSGIL83 #SOCIAL16

  • THESE ARE TOOLS USED AS CHANNELS TO CONNECT PEOPLE

    @CARLOSGIL83 #SOCIAL16

  • IT’S WHAT YOU ALREADY KNOW BUT DIFFERENT TOOLS

    @CARLOSGIL83 #SOCIAL16

  • IT’S EVOLVE OR DIE… ACCEPT IT

    @CARLOSGIL83 #SOCIAL16

  • LEADING SOCIAL NETWORKS WORLDWIDE AS OF APRIL 2016

    @CARLOSGIL83 #SOCIAL16

  • “PRIVATE MEDIA MARKETING” IS AN UNTAPPED OPPORTUNITY

    @CARLOSGIL83 #SOCIAL16

  • “CHANGE IS A MISCONCEPTION, TAKE WHAT YOU KNOW AND APPLY IT TO NEW MEDIUMS”

    @CarlosGil83

    REAL TALK

    @CARLOSGIL83 #SOCIAL16

  • UNDERSTANDING THE BASICS

    MOBILE APP USED FOR MICRO-CONTENT STORYTELLING

    PHOTO & VIDEO CONTENT IS 1 TO 10 SECONDS LONG

    CONTENT POSTED DISAPPEARS WITHIN 24 HOURS

    @CARLOSGIL83 #SOCIAL16

  • WHY SNAPCHAT MATTERS

    200 MILLION USERS AND 10 BILLION VIDEO VIEWS DAILY

    MOST ACTIVE SOCIAL NETWORK BEHIND FACEBOOK

    BRAND ADOPTION EXCEEDING TWITTER AND LINKEDIN

    @CARLOSGIL83 #SOCIAL16

  • BRANDS ARE FLOCKING TO SNAPCHAT

    @CARLOSGIL83 #SOCIAL16

  • MILLENNIALS WILL OUTSPEND BABY BOOMERS BY 2017

    @CARLOSGIL83 #SOCIAL16

  • REAL TALK

    “IT’S NO LONGER ABOUT SEXTING, SNAPCHAT IS A LEGIT CHANNEL FOR BUSINESS”

    @CarlosGil83

    @CARLOSGIL83 #SOCIAL16

  • TAKE RISKS AND BE HUMAN

    CONTENT SHOULD BE FUN, CREATIVE, INFORMATIVE, ENGAGING

    USE BUILT-IN CHAT FEATURES TO GROW COMMUNITY

    BUILD ADVOCACY AND CONTENT THROUGH TAKEOVERS

    @CARLOSGIL83 #SOCIAL16

  • EXAMPLE: TACO BELL VALENTINE’S DAY CAMPAIGN

    @CARLOSGIL83 #SOCIAL16

  • INFLUENCERS BRING REACH AND STORYTELLING SKILLS

    @CARLOSGIL83 #SOCIAL16

  • EXAMPLE: W HOTELS

    @CARLOSGIL83 #SOCIAL16

  • EXAMPLE: POKEMON GO

    @CARLOSGIL83 #SOCIAL16

  • REAL TALK

    “IT’S 2016, PEOPLE WANT TO ENGAGE WITH PEOPLE AND NOT BRAND LOGOS”

    @CarlosGil83

    @CARLOSGIL83 #SOCIAL16

  • UNDERSTANDING THE BASICS

    1 BILLION USERS ARE ON MESSENGER

    BRAND & COMPANY FACEBOOK PAGE INTEGRATION

    ALLOWS YOU TO AUTOMATE RESPONSES VIA BOTS

    @CARLOSGIL83 #SOCIAL16

  • WHY MESSENGER MATTERS

    IMPROVE CUSTOMER SERVICE WAIT TIMES, IT’S INSTANT

    CAN BE USED TO GROW CUSTOMER LOYALTY

    PERSONAL ASSISTANT 24/7 ON YOUR PHONE

    @CARLOSGIL83 #SOCIAL16

  • EXMAMPLES: HYATT HOTELS AND CNN

    CUSTOMER SERVICE NEWS

    @CARLOSGIL83 #SOCIAL16

  • EXAMPLES: UBER AND BURGER KING

    @CARLOSGIL83 #SOCIAL16

  • HOW TO SET UP MESSENGER

    @CARLOSGIL83 #SOCIAL16

  • HOW BRANDS CAN LEVERAGE MESSENGER

    SET UP AUTOMATED RESPONSES WHEN AWAY

    DRIVE USERS TO YOUR WEBSITE VIA MESSAGE

    BUILD COMMUNITIES OR “USER GROUPS”

    @CARLOSGIL83 #SOCIAL16

  • SNAPCHAT VS. MESSENGER

    PERSONALIZATION AUTOMATION

    @CARLOSGIL83 #SOCIAL16

  • KEY TAKEAWAYS

    SNAPCHAT IS “IT” AND IT’S HERE TO STAY

    PRIVATE MEDIA MARKETING IS AN UNTAPPED OPPORTUNITY

    USE FACEBOOK MESSENGER TO IMPROVE SERVICE

    @CARLOSGIL83 #SOCIAL16

  • REAL TALK

    ”TECHNOLOGY WILL EVOLVE BUT THE KEY TO BUSINESS IS AND ALWAYS HAS BEEN RELATIONSHIPS”

    @CarlosGil83

    @CARLOSGIL83 #SOCIAL16

  • Carlos Gil carlos@carlosgil.biz

    www.snapchatforbusiness.com www.privatemediamarketing.com

    @CARLOSGIL83 #SOCIAL16

    mailto:carlos@carlosgil.biz http://www.snapchatforbusiness.com/ http://www.privatemediamarketing.com/

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