The Future of eCommerce: How Bluefly Excelled at Supplier Onboarding
The future of ecommerce part 2 (branded)
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January 2015 The Future of Ecommerce Trends you should be watching Retail. Accelerated. www.brightpearl.com Tom Bond Marketing & Partnerships Manager TheGenieLab Grainne Shaughnessy Marketing Executive Brightpearl
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Transcript of The future of ecommerce part 2 (branded)
January 2015
The Future of EcommerceTrends you should be watching
Retail. Accelerated.
www.brightpearl.com
Tom Bond Marketing & Partnerships Manager TheGenieLabGrainne Shaughnessy Marketing Executive Brightpearl
● Multichannel, omnichannel, integration, personalisation and curation - making sense of it all
● Which future ecommerce trends should you be thinking about?
● See how businesses are using better processes to be more efficient
Agenda & aims for today
What retail looks like now
“Selling through multiple channels is very important for Onya Innovations, being where our customers are, whatever the channel, is paramount.” Dan Brousson, Founder, Onya Innovations
Omnichannel - a buzzword?
How is it changing retail?
● Omnichannel is when multichannel start to merge
● Customers receive one seamless experience
● Bricks and mortar stores play a key role
Multiple channels merge
Bricks & mortar has a key role
Better connected physical stores
● Beaconing technology
● Digital shelves
● Social connectivity
Smarter physical stores
Beyond Stores
Requirements and challenges
● A consistent relationship across channels is the key
● Branding, pricing, integration
● No silos
How Mobile Marketing Will Drive Multichannel in 2015
International Data Corporation (IDC) expects that number of smartphone worldwide to increase to 1.4 billion in 2015.
● In the UK Black Friday 47% of sales were mobile in 2014.
● eMarketer estimates that 2014 mcommerce sales accounted for one-fifth of all retail online transactions
● Mobile Payments and Security
Responsive and apps
Same day delivery is game changing
● One hour delivery
● Click and collect
● Crowdsourced services
Personalised customer experience
● Increasing importance of retaining existing customers
● Understanding your customers is key
● Making use of all available data
● Predicting what customers will be interested in
Discovery
Curation
● Social proof
● Vloggers
● Wanelo
The Future of Ecommerce
● Online will not supercede offline
● Mcommerce and an interactive strategy
● Technology centres on convenience
● Consumers will interact with media while shopping
● Personalized shopping experience
TheGenieLab & Brightpearl
● Multichannel retail management system
● Web developers specialising in ecommerce
Thank you for watching.
Retail. Accelerated.
TheGenieLab
[email protected]: 0163 341 5364US: 305-762-0130
Brightpearl
[email protected]: 0845 003 8935US: 877-838-9180
