The Future of Digital Marketing · The Growth of MarTech All credit for graphic to Scott Brinker,...
Transcript of The Future of Digital Marketing · The Growth of MarTech All credit for graphic to Scott Brinker,...
The Future of Digital Marketing
Rebecca Lewis Smith & Memo Christodoulou
Where are they
online?
Audiences
What are their
interests?
Channel neutral
Competitor
approach
Lifetime Value
Lifetime Value
Buy gadget insurance
Buy pet insurance
Buy home insurance(Add building
cover)
Buy car insurance
(Add multiple cars)
Lifetime Value
AttributionNot all customersare created equal
customerschannelscampaigns
Remarketing
Remarketing
The Growth of MarTech
All credit for graphic to Scott Brinker,
cheifmartech.com
Fountain’s Approach to Automation
• Automate as much as possible
• Trial as many tools as possible, experiment and measure
• Identify the right stack for each client
Factors to deliver business growth:
• Increase the quality & quantity of leads
• Increase the sales conversion rate
• Increase repeat purchasing and life-time value
$
£€£
€% $£
€
• KNOW YOUR TARGET AUDIENCE
• KEEP SELLING THE NEXT STEP
• OPTIMISE ATTRIBUTION
• REMARKETING TO IMPROVE CONVERSIONS
• THERE IS NO TECH SILVER BULLET (…yet)
www.fountainpartnership.co.uk
@fountainteam
@beccalewissmithSlides at: marketing.fountainpartnership.co.uk/rls