The future of Apps Lynette Hundermark

Apps Business Director

@lynetteanthony

   

How do I

approach

Building an

app @lynetteanthony

   

you have a business

challenge and your consumer

demands an app

@lynetteanthony

   

how do you meet your

business objectives with understanding your

consumer needs

@lynetteanthony

   

case study:

goal and objective what to fill empty cinema seats

how provide the avid movie fan with an engaging and

seamless ticket purchasing experience on their preferred

mobile channel

solution mobile apps that allows S.K consumers to engage with

and book movie tickets quickly and seamlessly on their

preferred mobile platform.

@lynetteanthony

   

the SK mobile solution

@lynetteanthony

   

what is your starting

point when building your

mobile apps

strategy @lynetteanthony

   

understanding the

mobile landscape

@lynetteanthony

   

Feature  phone  

Smartphone  

   

Feature  phone  

Smartphone  

S.A  (Nokia  5110,  BlackBerry  8520,    

Samsung  E250  

USA/UK  (iPhone,  Android)  

@lynetteanthony

   

before embarking

on an app strategy do you have a

mobile

strategy ? @lynetteanthony

   

the S.A mobile user is

likely to be using any of

these

9500+ devices

36%  

26%  

22%  

8%   5%  

Source: Deloitte Digital

Jan ‘14

S.A smartphone ownership

mobilise for everyone

@lynetteanthony

   

creating a consistent

brand experience

across ALL

app platforms @lynetteanthony

   

Ster-Kinekor app suite

   

2  BOOKMARKS  

Vodacom  AppStar  2012  regional  winner  

measuring true R.O.D /

R.O.I is your app meeting your

business

challenge

Target Audience

Millennials

Defined by Role Models

@lynetteanthony

   

Baby

Boomers Gen X Gen Y

Meet the millennials

@lynetteanthony

   

Born 1980 – 2000

Millennial Traits

@lynetteanthony

   

Confident

Open to Change

Connected

@lynetteanthony

   

Defining your Mobile

Strategy for

Millennials

@lynetteanthony

   

Understanding their

demanding needs as well as wanting

fast access

to information @lynetteanthony

   

context is KING

which determines

content

@lynetteanthony

   

situation & circumstance

of the mobile user browsing one handed

in a queue waiting to pay and want to book a movie ticket

lost and needing fast directions

geo-locate specials nearby

product research and comparisons

looking up information quickly between lectures

recognising your user

and delivering

relevant

content

e.g. centralised dashboard

Easy access to movie club information

Movie recommendations based on your profile

e.g. frequently browsed

items product recommendations based on past purchases or

most frequently browsed items.

always delivering

core functionality that adds

value to the

user @lynetteanthony

   

$18 m mobile solution &

unable to book a room

navigation needs to

be made

simple (transact/find relevant

content in < 2 minutes) @lynetteanthony

   

Constantly evolving

Listen to users and

Adapt to their

needs @lynetteanthony

   

Product life cycle

Source:  uxmaIters.com  

   

OFFER VALUE

&

ENGAGEMENT

Day 2:

20% apps used

Day 30:

5% apps used

Share-ability and

Communities Always connected

Mobile is for

everyone to

share

2  BOOKMARKS  

Friends

+

Family

Broadcasting

Commentary

(news events)

Sharing

visual

interests

Social Media Networks

@lynetteanthony

   

2  BOOKMARKS  

Community Sharing

@lynetteanthony

   

Real Time Wine Apps

   

2  BOOKMARKS  

Finalist  

The Enterprise App

Apps in the

Workforce

Understanding

Big Data

Delivering the perfect

omni-channel

experience

By 2017, apps will be

downloaded

268 billion times

Gartner prediction

Communicating

To your audience

In their

language

Questions

Thank you

@lynetteanthony