The future of appsBy @tijs

As advertising shifted towards services, apps became the

ideal branded utility.

Examples are legio.

Now here’s the problem: digital services are limited to ... digital.

People want to be able to create, touch, hold, display and gift things.

A physical card is so much more special than an email.

2012 promises to bring a lot more examples of this trend.

Yet while we do want to experience tangible things, we don’t want to lose the

advantages of digital.

From a digital service to a digitally enhanced service.

So there it is: the birth of the remote app.

Apps that let you monitor, control and optimize digitally enhanced

products and services.

Nike Plus

Nike Fuelband

Jawbone Up

Wakemate

Withings Scale

Withings Blood Pressure Meter

Copenhagen Wheel

Changers.com

Nest thermostat

Fiat Ecodrive

Volvo on Call

Lego Life of George

Check http://pinterest.com/tijs/smart-app-devices/ for updates.

By @tijs