The future of analytics & the results of the Web Analytics Survey Study 2014
-
Upload
fred-pellenaars -
Category
Internet
-
view
112 -
download
1
description
Transcript of The future of analytics & the results of the Web Analytics Survey Study 2014
![Page 1: The future of analytics & the results of the Web Analytics Survey Study 2014](https://reader035.fdocuments.net/reader035/viewer/2022070302/5482608db4af9f870d8b477c/html5/thumbnails/1.jpg)
Fred PellenaarsCountry Manager Benelux
Webtrekk//deliveringdigitalhappiness
The future of analytics & the results of the Web Analytics Survey Study
![Page 2: The future of analytics & the results of the Web Analytics Survey Study 2014](https://reader035.fdocuments.net/reader035/viewer/2022070302/5482608db4af9f870d8b477c/html5/thumbnails/2.jpg)
Future of online analytics
Fred Pellenaars Country Manager Benelux #deliveringdigitalhappiness #DDTT
![Page 3: The future of analytics & the results of the Web Analytics Survey Study 2014](https://reader035.fdocuments.net/reader035/viewer/2022070302/5482608db4af9f870d8b477c/html5/thumbnails/3.jpg)
Curiosity and knowledge shape the future
Leonardo da Vinci's 1478 Self-Propelled Car.
![Page 4: The future of analytics & the results of the Web Analytics Survey Study 2014](https://reader035.fdocuments.net/reader035/viewer/2022070302/5482608db4af9f870d8b477c/html5/thumbnails/4.jpg)
?
![Page 5: The future of analytics & the results of the Web Analytics Survey Study 2014](https://reader035.fdocuments.net/reader035/viewer/2022070302/5482608db4af9f870d8b477c/html5/thumbnails/5.jpg)
Global Web analytics market
$1.33 billion 2014$3.09 billion 2019
Compound Annual Growth Rate of 18.3%
Source: Web Analytics Market by Solution- Worldwide Forecasts & Analysis (2014 - 2019), July 2014, by MarketsandMarkets
![Page 6: The future of analytics & the results of the Web Analytics Survey Study 2014](https://reader035.fdocuments.net/reader035/viewer/2022070302/5482608db4af9f870d8b477c/html5/thumbnails/6.jpg)
“Data privacy, regulatory laws and open source solution provision are the major issues in the
Web Analytics Market.”
Source: Web Analytics Market by Solution- Worldwide Forecasts & Analysis (2014 - 2019) , July 2014, by MarketsandMarkets
![Page 7: The future of analytics & the results of the Web Analytics Survey Study 2014](https://reader035.fdocuments.net/reader035/viewer/2022070302/5482608db4af9f870d8b477c/html5/thumbnails/7.jpg)
“Internet service providers must turn over customer emails and other digital content
sought by U.S. government search warrants even when the information is stored overseas, a
federal judge ruled on Friday.”
(Reuters) – April 25th 2014
![Page 8: The future of analytics & the results of the Web Analytics Survey Study 2014](https://reader035.fdocuments.net/reader035/viewer/2022070302/5482608db4af9f870d8b477c/html5/thumbnails/8.jpg)
Other challenges we are facing
![Page 9: The future of analytics & the results of the Web Analytics Survey Study 2014](https://reader035.fdocuments.net/reader035/viewer/2022070302/5482608db4af9f870d8b477c/html5/thumbnails/9.jpg)
“The capture, management, and analysis of data to provide a holistic view of the digital customer experience that drives the measurement, optimization, and execution of marketing tactics and business strategies. “ (Forrester, 2012)
![Page 10: The future of analytics & the results of the Web Analytics Survey Study 2014](https://reader035.fdocuments.net/reader035/viewer/2022070302/5482608db4af9f870d8b477c/html5/thumbnails/10.jpg)
Here´s the kicker:
Not many people are doing Digital intelligence
![Page 11: The future of analytics & the results of the Web Analytics Survey Study 2014](https://reader035.fdocuments.net/reader035/viewer/2022070302/5482608db4af9f870d8b477c/html5/thumbnails/11.jpg)
ENTERPRISE SMALL MEDIUMBUSINESS
SIGNIFICANT ONLINE BUSINESS MODEL
SILO’S(DATA, ORGANISATION)
MATURITY
RESOURCES (MONEY,PEOPLE) MATURITY
NO ONLINE BUSINESS MODEL
NOT LIKELY NOT HAPPENING
Moving to Digital Intelligence is hard
![Page 12: The future of analytics & the results of the Web Analytics Survey Study 2014](https://reader035.fdocuments.net/reader035/viewer/2022070302/5482608db4af9f870d8b477c/html5/thumbnails/12.jpg)
Where do we fit?
![Page 13: The future of analytics & the results of the Web Analytics Survey Study 2014](https://reader035.fdocuments.net/reader035/viewer/2022070302/5482608db4af9f870d8b477c/html5/thumbnails/13.jpg)
Digital Intelligence Suite
Move from static, reactive and aggregate, to dynamic, proactive and personalized.
Customer-centric analytics Personalised marketing solution Easy integration All in one place
Customer Journey
Testing & Optimization
Marketing Automation
User Relationship Management
Analytics
Tag Integration
![Page 14: The future of analytics & the results of the Web Analytics Survey Study 2014](https://reader035.fdocuments.net/reader035/viewer/2022070302/5482608db4af9f870d8b477c/html5/thumbnails/14.jpg)
Lifting a little corner of the veil
![Page 15: The future of analytics & the results of the Web Analytics Survey Study 2014](https://reader035.fdocuments.net/reader035/viewer/2022070302/5482608db4af9f870d8b477c/html5/thumbnails/15.jpg)
Understand your users with User Relationship Management
User-centric insights for every visitor Customer Predictions & Customer Lifetime KPI’s Analyse user value with RFM & RFE model 100% storage of all digital contacts Enrich with CRM data
Customer Journey
Testing & Optimization
Marketing Automation
User Relationship Management
Analytics
Tag Integration
15
![Page 16: The future of analytics & the results of the Web Analytics Survey Study 2014](https://reader035.fdocuments.net/reader035/viewer/2022070302/5482608db4af9f870d8b477c/html5/thumbnails/16.jpg)
Run marketing campaigns with Marketing Automation
Marketing Automation Easy DIY campaign setup Personalized - URM as Data Base Channels:
RTA
Exit Intent
Onsite Recommendations
App Recommendations
Email Remarketing
Adwords Remarketing
Customer Journey
Testing & Optimization
Marketing Automation
User Relationship Management
Analytics
Tag Integration
16
![Page 17: The future of analytics & the results of the Web Analytics Survey Study 2014](https://reader035.fdocuments.net/reader035/viewer/2022070302/5482608db4af9f870d8b477c/html5/thumbnails/17.jpg)
Identify user segments using RFM
groups.
Create a segment in URM.
Create a campaign in Marketing
Automation.
Problem: Using real-time advertising as a retargeting channel, I want to buy ad impressions only for customers with a high churn probability.
Solution: Target specific customer segments with real-time advertising provided by Webtrekk Marketing Automation.
Define the parameters of your RFM model.
![Page 18: The future of analytics & the results of the Web Analytics Survey Study 2014](https://reader035.fdocuments.net/reader035/viewer/2022070302/5482608db4af9f870d8b477c/html5/thumbnails/18.jpg)
Quo Vadis Analytics?
Web analytics still is the reality,Digital intelligence is the future.
Getting to the future first depends on curiosity and knowledge
We support your journey
![Page 19: The future of analytics & the results of the Web Analytics Survey Study 2014](https://reader035.fdocuments.net/reader035/viewer/2022070302/5482608db4af9f870d8b477c/html5/thumbnails/19.jpg)
Web analytics Survey-Study 2014THE STATUS OF WEB ANALYTICS IN
The NetherlandsPublished September 2014 by Webtrekk.com
![Page 20: The future of analytics & the results of the Web Analytics Survey Study 2014](https://reader035.fdocuments.net/reader035/viewer/2022070302/5482608db4af9f870d8b477c/html5/thumbnails/20.jpg)
SURVEY METHODOLOGY
• CONDUCTED IN AUGUST 2014 • Online using surveymonkeys.com
• SURVEY CONDUCTED AND SUPERVISED BY• OnlineOptimizers.eu & Webanalisten.nl
• PARTICIPANTS RECRUITED VIA• Email, Twitter, Facebook,
Meetup,Webanalisten.nl
• TOTAL SAMPLE SIZE WAS n=100
![Page 21: The future of analytics & the results of the Web Analytics Survey Study 2014](https://reader035.fdocuments.net/reader035/viewer/2022070302/5482608db4af9f870d8b477c/html5/thumbnails/21.jpg)
Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH
![Page 22: The future of analytics & the results of the Web Analytics Survey Study 2014](https://reader035.fdocuments.net/reader035/viewer/2022070302/5482608db4af9f870d8b477c/html5/thumbnails/22.jpg)
Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH
![Page 23: The future of analytics & the results of the Web Analytics Survey Study 2014](https://reader035.fdocuments.net/reader035/viewer/2022070302/5482608db4af9f870d8b477c/html5/thumbnails/23.jpg)
KEY TAKEAWAYS
VERY EXPERIENCED USERGROUP
CONVERSION OPTIMIZATION THE NUMBER 1 PURPOSE OF WEB ANALYTICS USAGE
GOOGLE ANALYTICS STILL THE MOST USED TOOL
PREFERENCE FOR USING A PAID SOLUTION IN THE FUTURE
ANALYTICS SHOULD NOT BE A DEDICATED UNITStatus of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH
WE ARE HAPPY TO SEND YOU THE FULL REPORT FOR FREE
PLEASE GO TO WEBTREKK.COM/DDTT FOR MORE INFO
MOST OF THE SLIDES ARE ALREADY AVAILABLE HERE ON SLIDESHARE
![Page 24: The future of analytics & the results of the Web Analytics Survey Study 2014](https://reader035.fdocuments.net/reader035/viewer/2022070302/5482608db4af9f870d8b477c/html5/thumbnails/24.jpg)
FOUR THESIS
![Page 25: The future of analytics & the results of the Web Analytics Survey Study 2014](https://reader035.fdocuments.net/reader035/viewer/2022070302/5482608db4af9f870d8b477c/html5/thumbnails/25.jpg)
Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH
![Page 26: The future of analytics & the results of the Web Analytics Survey Study 2014](https://reader035.fdocuments.net/reader035/viewer/2022070302/5482608db4af9f870d8b477c/html5/thumbnails/26.jpg)
While 74% of business executives say their company has a digital strategy, only 21% believes that their CEO sets a clear vision for
Digital in their business
Source: Forrester, 2014
![Page 27: The future of analytics & the results of the Web Analytics Survey Study 2014](https://reader035.fdocuments.net/reader035/viewer/2022070302/5482608db4af9f870d8b477c/html5/thumbnails/27.jpg)
Source: Avinash Kaushik, Magnificent Mobile Website And App AnalyticsSeptember 15, 2014
![Page 28: The future of analytics & the results of the Web Analytics Survey Study 2014](https://reader035.fdocuments.net/reader035/viewer/2022070302/5482608db4af9f870d8b477c/html5/thumbnails/28.jpg)
THESIS ONE:
If you want to optimize business, you need to start yelling at your CEO.
![Page 29: The future of analytics & the results of the Web Analytics Survey Study 2014](https://reader035.fdocuments.net/reader035/viewer/2022070302/5482608db4af9f870d8b477c/html5/thumbnails/29.jpg)
Source: StormInsights.nl
![Page 30: The future of analytics & the results of the Web Analytics Survey Study 2014](https://reader035.fdocuments.net/reader035/viewer/2022070302/5482608db4af9f870d8b477c/html5/thumbnails/30.jpg)
Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH
WE ARE HAPPY TO SEND YOU THE FULL REPORT FOR FREE
PLEASE GO TO WEBTREKK.COM/DDTT FOR MORE INFO
MOST OF THE SLIDES ARE ALREADY AVAILABLE HERE ON SLIDESHARE
![Page 31: The future of analytics & the results of the Web Analytics Survey Study 2014](https://reader035.fdocuments.net/reader035/viewer/2022070302/5482608db4af9f870d8b477c/html5/thumbnails/31.jpg)
Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH
![Page 32: The future of analytics & the results of the Web Analytics Survey Study 2014](https://reader035.fdocuments.net/reader035/viewer/2022070302/5482608db4af9f870d8b477c/html5/thumbnails/32.jpg)
Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH
![Page 33: The future of analytics & the results of the Web Analytics Survey Study 2014](https://reader035.fdocuments.net/reader035/viewer/2022070302/5482608db4af9f870d8b477c/html5/thumbnails/33.jpg)
THESIS TWO
Free tools will not help you transfer to Digital Intelligence.
![Page 34: The future of analytics & the results of the Web Analytics Survey Study 2014](https://reader035.fdocuments.net/reader035/viewer/2022070302/5482608db4af9f870d8b477c/html5/thumbnails/34.jpg)
Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH
![Page 35: The future of analytics & the results of the Web Analytics Survey Study 2014](https://reader035.fdocuments.net/reader035/viewer/2022070302/5482608db4af9f870d8b477c/html5/thumbnails/35.jpg)
THESIS THREE:In order to be able to support business optimization, Analytics has to be involved with every department.
![Page 36: The future of analytics & the results of the Web Analytics Survey Study 2014](https://reader035.fdocuments.net/reader035/viewer/2022070302/5482608db4af9f870d8b477c/html5/thumbnails/36.jpg)
Status of Web analytics in The Netherlands - Survey 2014 - © Webtrekk GMBH
![Page 37: The future of analytics & the results of the Web Analytics Survey Study 2014](https://reader035.fdocuments.net/reader035/viewer/2022070302/5482608db4af9f870d8b477c/html5/thumbnails/37.jpg)
THESIS FOUR:In the Dutch market only a handful of companies will fully adopt digital
intelligence in the next five years
![Page 38: The future of analytics & the results of the Web Analytics Survey Study 2014](https://reader035.fdocuments.net/reader035/viewer/2022070302/5482608db4af9f870d8b477c/html5/thumbnails/38.jpg)
Fred PellenaarsCountry manager Benelux
Webtrekk//deliveringdigitalhappiness
Thank you for sharing!
Get a free, full version copy @ bit.ly/ddttsurvey