Brand tracking survey analytics
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![Page 1: Brand tracking survey analytics](https://reader033.fdocuments.net/reader033/viewer/2022061301/54dbacb54a79595c498b4580/html5/thumbnails/1.jpg)
Brand Tracking Tools From
SurveyAnalytics
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Agenda
1. Why use SurveyAnalytics for Branding Research?
2. What tools can you use in your branding research strategy:
2a. Real-Time Summary & export options to Stat software 2b. Data segmentation & Online Comparison Report 2c. Trend Report 2d. Open-ended Text Analysis
3. Question & Answer
4. Conclusion
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Why Use SurveyAnalytics?
1. Started in 2002, HQ in Seattle, WA2. #172/500 fastest growing private companies in
US3. # 12 in Puget Sound Journal’s top 50 companies
to watch4. 10,000 + clients: QuestionPro, MicroPoll,
IdeaScale
1. Online Surveys: Unlimited Surveys, Unlimited Reponses
1. Dedicated account manager & Access to 24/7 global support
1. Specialize in Advance market research tools that allows you to run studies such media testing, brand tracking, customer satisfaction (SCI,ASCI,NPS) MaxDiff,
and Conjoint Analysis.
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Tools To Use In Your Branding Research Strategy
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Track your Brand in Real-Time
Real-time reporting capabilities saves $$$
-Deliver answers now. Never leave your client waiting.
-Able to respond to market changes and brand perception quicker than others.
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Track your Brand in Real-Time
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Data Segmentation
What are males saying compared to females?
Find out by segmenting data for further analysis.
-Responses in your survey
-Custom variables uploaded through the Email list.
-Custom Variables via panels
-TIME (Date/Time)
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Data Segmentation: Online Comparison Report
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Trend Analysis: Review Reports via Date & Frequency
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Open-Ended Text Analysis
Tag Clouds - a visual depiction of user-generated tags. Tags are usually single words.
Open-ended text analysis tools are extremely popular for tracking what people are saying about different brands!
Find patterns &Turn words into visualizations
Indentify most-used words
Self-categorize & tag comments
Text Analytics/Categorization –Set up your own categories &Tag comments that best fit Defined categories.
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Categorization Tag Clouds
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Question/Answer & Conclusion
Esther LaVielle Chief Education [email protected]
Michaela Mora [email protected] on Twitter @rinsightshttp://www.relevantinsights.com