The Future of Amarex Made in Sydney - Home - …...freight business,” says Lipinski. Aramex and...
Transcript of The Future of Amarex Made in Sydney - Home - …...freight business,” says Lipinski. Aramex and...
Case study
The Futureof AramexMade in Sydney
“Aramex considered it an attractive proposition to have a reliable service provider in (Australia and New Zealand) and to capitalise on their eCommerce growth and trade.”Peter Lipinski, CEO Fastway Couriers (Australia).
2
33
Fastway delivers eCommerce growth for Aramex through Sydney
To help realise its eCommerce growth ambitions, Aramex acquired
a courier company and based it in Sydney.
Aramex has come a long way since launching in Amman, Jordan,
in 1982 as Arab American Express. Back then, its humble aim was
to become the first courier company based in the Middle East.
Now headquartered in Dubai, Aramex is a global leader in logistics
services and has a market value of more than US$1.8 billion.
It operates in more than 65 countries and continues to grow
its global footprint.
As part of its strategy to expand into fast-growing markets,
Aramex acquired parcel delivery company Fastway Couriers in 2016.
This gave Aramex access to Australia’s and New Zealand’s booming
eCommerce markets.
“Aramex considered it an attractive proposition to have a reliable
service provider in these markets and to capitalise on their
eCommerce growth and trade,” says Peter Lipinski, CEO of Fastway
Couriers Australia.
The logistics giant has been keeping an eye on the Asia–Pacific
region’s burgeoning eCommerce markets. In recent years,
eCommerce has been driving the revenue growth of the company’s
express delivery business, which has outperformed all other
business segments.
Aramex expects eCommerce to continue to bring in
significant revenue. This makes Fastway a good fit for the
group because the courier company primarily serves
online retailers.
As part of the acquisition, Aramex moved Fastway’s headquarters
from Napier, New Zealand, to Sydney.
Fast facts about Aramex
Provides logistics and transportation services globally
Has businesses ranging from express courier
delivery and freight forwarding to warehousing and
records management
Headquartered in the United Arab Emirates and listed on the
Dubai Financial Market
Employs more than 15,000 people in about 600 offices
across the globe
Owns parcel delivery company Fastway Couriers in Australia
and New Zealand. Independent companies control Fastway’s master franchises in Ireland,
Northern Ireland and South Africa
Front cover image courtesy of Aramex.33333
44
Support from the NSW Government
The NSW Government supported
Aramex’s entry into Australia.
Through its United Arab Emirates
office, the state government
introduced Aramex to potential
business partners and service
providers as well as industry
leaders. This helped the company
develop an effective entry
strategy for the Australian market.
“We had a meeting with the
NSW Government to brief
us on the three areas being
developed, to see if there was any
opportunity for us down the track
as we looked to expand into the
freight business,” says Lipinski.
Aramex and Fastway were
impressed by the NSW
Government’s efforts to improve
transport infrastructure, which is
crucial for any logistics business.
Lipinski points to the planned
Western Sydney International
(Nancy Bird Walton) Airport as a
particularly important development
for the logistics industry.
The new airport is set to open
in 2026 at Sydney’s Badgerys
Creek. The ambitious project
includes the development of
three economic hubs around
the airport—all within what
is called the Western Sydney
Aerotropolis. These hubs
are expected to provide job
opportunities, new homes
and services.
Basing operations in Sydney
Moving Fastway’s base to
Sydney made sense to Aramex.
The city is a centre for trade and
commerce in Australasia and
the larger Asia–Pacific region.
Accessing international markets
is also much easier from Sydney.
“We consider Sydney the
commercial hub of Australia
and our network,” says Lipinski.
“The majority of our national
customers’ head offices are in
Sydney, and our presence is very
strong on Australia’s east coast.”
44
55555
“We consider Sydney the commercial hub of Australia and our network.”Peter Lipinski, CEO Fastway Couriers (Australia).
55
Expanding range of services
Despite being present in several
countries, Fastway previously
could only deliver domestically in
each of its markets. This changed
recently as it gained access
to Aramex’s global network.
Fastway customers in Australia
and New Zealand can now
send parcels to more than
220 countries and vice versa.
Fastway has also launched
Blu Couriers, a new parcel
delivery service based on
crowdsourcing. Using Fastway’s
network and technology,
anyone in Australia and New
Zealand can apply to deliver
packages and drivers are paid
per parcel—similar to how
the Uber model works.
Soon, Fastway will also be
able to offer air and sea freight
services in and out of Australia
and New Zealand. It currently
provides last-mile delivery of
overseas freight for
other companies.
“We’re duplicating what Aramex
does overseas to be considered
a wholly integrated logistics
provider that can deal with
small and large eCommerce
firms, individual customers and
business-to-business companies,”
says Lipinski.
Fastway is also using Aramex’s
technology to streamline its
backend systems. This should
help the company create
efficiencies in its processes and
meet its target of 15% parcel
volume growth in Australia.
“Once we’ve rolled out some of
our plans, we will then look at
expanding our footprint through
acquisitions,” says Lipinski.
6
7
Learn more
The NSW Government assists businesses looking to establish, grow and
innovate in the transport sector by providing:
• market intelligence and information
• business case development
• assistance to identify suitable business locations
and partners in NSW
• familiarisation visits to NSW
• connections with government contacts and
the local business network.
The NSW Government offers a range of programs and initiatives to
support businesses to grow to reach their full potential in NSW.
The NSW Government Investment Concierge provides free,
comprehensive and confidential advice and services.
Contact our team today to explore the range of support we can
give to your company.
Contact us
NSW Government Investment Concierge:
T: +61 2 8222 4888
W: invest.nsw.gov.au
77777
TheFutureMadeHereT: +61 2 8222 4888
W: invest.nsw.gov.au
© State of New South Wales through Treasury 2019.
The information contained in this publication is based on knowledge and understanding at
the time of writing (August 2019). However, because of advances in knowledge, users are
reminded of the need to ensure that the information upon which they rely is up to date and
to check the currency of the information with the appropriate officer of the Industry, Trade
and Investment team of NSW Government or the user’s independent adviser.
PUB19/360