The Future is Now
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Transcript of The Future is Now
C L E A R
TA R G E T
C L E A R
C O N T E X T
C L E A R
E Q U I T Y
CLEAR TARGET
who he / she is
how he / she
projects
in the category
CLEAR CONTEXT
what influences
him / her
in general
what frames
his / her perceptions
in the category
CLEAR EQUITY
what he / she
understands
about the brand
where he / she gives
the brand
permission to go
CLEAR TARGET
who are you?
what are your
passions?
CLEAR CONTEXT
how do you express
yourself?
how can social media
help you do this?
CLEAR EQUITY
what will employers
see in you?
how can you utilize
your brand?
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largest independent brand consultancy
founded in 1984
350 strategy & design professionals
7 countries
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c o n s l u s i o n