The Fourth Option - How To Create Winning Career Moves
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Transcript of The Fourth Option - How To Create Winning Career Moves
How To Create Winning Career Moves
The Fourth Option™
Better horsesBetter horses
Better jockeysBetter jockeys
Better care & trainingBetter care & training
2
Napoleon Bonaparte
Mao Tse-Tung
Hannibal
Alexander the Great Sun Tzu
Genghis Khan
Col. John Boyd
What sets them apart?
Bill Gates
Thomas Edison
Steve Jobs Richard Branson
Henry Ford
Ray Kroc
John D. Rockefeller
What sets them apart?
What sets them apart?
Martin Luther King, Jr.
Nelson Mandela
Buddha Mohammad Yunus
Benjamin Franklin
Mahatma Gandhi
Confucius
Thomas Jefferson
The most successful leaders have the ability to see the strategic options their opponents ignore.
The accepted way of doing things. See the one that takes their market and
competitors off-guard.
6,000 BC – Nile delta into Palestine.
To understand how civilization came to be, we must understand how a stick became a plough.
Firewood Plough
Great innovations always begin witha mental shift.
See what others fail to see – create what others will not copy.
Today’s agenda
1. The circle of innovation
2. Define your challenge
3. Logic may not work
4. The most successful moves
5. Define and execute your career strategy
6. Nobody will sell your ideas but you
• Metal
• Water
• Wood
• Fire
• Earth
THE FIVE PHASES OF INNOVATION
Discontent
Imagination
Formation
Breakout
Consolidation
Wood
Fire
Earth
Metal
Wat
er
The five phases of innovation
Metal - Discontent
“Discontent is the first step in the progress of a man or a nation.”
Oscar Wilde
Your current reality:
Your near-term aspiration: Your long-term vision:
Measure:
Measure:
Long term = 5years
Ultimate question:
The leading smoking cessation brand, facing declining share and flat revenue growth
33 years
Continue as leader but face declining share and flat to declining growth
To turn a mature business into a growth one, start growing top line
$1.7XM EU revenue
Turn-around the slow-growth trend and surprise our company and competitors
How can we triple our revenue growth rate over the next 3 years?
Current trajectory:Your current reality:
Measure:
$XM net EU revenue $1.1XM EU revenue
$1.7XM EU revenue
Near term =Your near-term aspiration:
Define your challengeToday = Today
Water - Imagination
Wood - Formation
There is nothing more difficult to take in hand…
or more uncertain in its success than to take the
lead in the introduction of a new order of things. Because the innovator has for enemies all those who have done well under the old conditions and
lukewarm defenders who may do well under the new.
Niccolo Machievelli, The Prince,
Fire - Breakout
Energy may be likened to the bending of a crossbow; decision to the releasing of a trigger.
Sun Tzu (544-496 BC)
Earth - Consolidation
After crossing a river you
should move far away from it.
Sun Tzu. The Art of War
Metal – The unpredictable wood driver was the club most feared by golfers.
Water – Eli Callaway has a vision – make the game of golf more enjoyable for the average player.
Wood – He creates Big Bertha – the most forgiving golf club in the history of the game.
Fire – Big Bertha takes off & sparks huge debates within the golfing industry.
Earth – Callaway Clubs are found in the golf bags of PGA legends.
Logic may not work
Pattern Recognition
Take patterns and combine them in different ways.
“Creativity is just connecting things.”
Steve Jobs
Grand master chess players use patterns to help them increase their memory natural programming.
The key is to use patterns (e.g., the 36 Stratagems) rather than logic in the strategy development process.
Move early to the next battleground
Retreat to advance later
Shed your skin like a golden cicada
Openly repair the walkway, secretly march to Chen Cang
Embrace what has been abandoned
Exchange a brick for a jade
Create something out of nothing
Where is the next battleground?
How can you engineer a “strategic” retreat?
What is your “shell” and what is at the core?What is the unorthodox path?
What are the treasures from the past?
What “brick” can you give away?
What can you create?
Your Playbook
#25Shed your skin like a golden cicada
Borrow a Corpse for the Soul’s return.Embrace what others abandon.
Adopt a forgotten or abandoned model, idea or technology to differentiate yourself and build power.
Borrow a Corpse for the Soul’s return.Embrace what others (you) abandon.
1. Who were the people you knew in this place?2. What skills did you draw on successfully?3. Who were the commercial partners (vendors, suppliers, etc) you
had?4. Who was in your social circle in this place?5. What behaviors were valued most by you and/or your peers at
this time?6. Who were the most effective people you knew at this time?7. What other significant relationships, skills, experiences were
present here?8. What lessons did you learn here?9. What have you forgotten about this time that you could bring
back?
Exchange a Brick for a Jade
“Brick” “Jade”
Mel: Non-profit Leadership Leadership experience
Beth: Support for Colleges A new practice area
Glenn: Training others Awards, relationships, the next career
Joan: Community Service Experience for her dream job
Diane: Introductions Large & loyal network
Deb: How can I help you? People who want to return a favor
Create Something Out Of Nothing
Introduce a new piece to the game board. Create something out of nothing.
Create a new player or entityto change the dynamic in your favor.
Co-ordinate the uncoordinated.
“That was the big trick. Traditionally it would have required the same design. We built software that only required cards to have the same physical format, which means they were the same size and paper type. Our software would then lay the appropriate designs over the large, table-sized, print paper. We would print a thousand sheets deep and cut them into 143 stacks. That gave us one stack per customer. That would allow us to print 143 individual designs 1,000 pages deep. That is equivalent to printing 143,000 business cards in one fell swoop.”
Who could you coordinate?
Don’t Waste Your Time…..
HiAttractiveness
High
Low
wHiLow
Med
Med
TacticsTactics
“Crazy”“Crazy”No brainers
No brainers
Wastes of time
Wastes of time
Med
Achievability
The “cutting edge”
Execute your career strategy:
•What are your actions for the next weeks or month
•What specifically will you do
•By when
•Who will you ask to hold you accountable
Declare Your Future !
•Map your network!
•Become a Story Teller
Metaphors – Key tools for transferring information.
Link something new to existing knowledge.
Social dot com bubble – boom or burst??
Golden Handcuffs
Take a 360 degree approach•Know where you are in the innovation circle•Define your challenge•Use patterns to extend your repertoire of successful openings•Don’t waste time •Keep crazy ideas alive•Manage the execution
“You have to believe in yourself”
(Sin Tzu – The Art of War)
(m) 585 406 2296(o) 904 225 8869
Thank You and Happy Holidays!