Your business should exist to serve your ideal client.

They determine the direction of your business.

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Imagine how your business would appear

and operate if your number one goal was to serve and attract your

ideal client.

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Your ideal client should drive your ideas and

guide your decisions.

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The Difference Between A Target Market And Ideal Client

A target market is: the group of people you focus your marketing message or

business endeavors to.

For example: Women Entrepreneurs or Women Professionals

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The Difference Between A Target Market And Ideal Client

An ideal client is: is a SPECIFIC sub-group of the target market.

For example: Women Solopreneurs is a sub-group of women entrepreneurs; or

Women with a Master’s in Business Administration degree are a sub-group of

Women Professionals.

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Researching and understanding both will

give you great information to build or

modify your business. The most important thing to know about your ideal

client is their challenges.

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A free resource to guide your research is a

librarian! Librarians are a wealth of information.

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Know Their Problems And Desires

Understanding their problems helps you to create products and services they need and desire. You add value to your business by creating valuable

and helpful solutions.

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Your Business Can Be A Solution

The challenges they face are opportunities for you

to develop solutions.

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Take your skills, abilities, and talents into account-

what do you have to offer?

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If you take their challenges seriously you

can become a great resource by developing

innovative services, packages, and products.

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Understanding your ideal client allows you to shape your entire business as a resource and a solution.

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Lastly, it is important to note, that your integrity for creating solutions for your ideal client is very

IMPORTANT! Instill TRUST.

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To read this blog post in its entirety visit:

http://www.smrbservices.com/idealclient

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