Target Your Ideal

Client in a World Full

of Lawyers

Today’s speakersLarry Bodine

Attorney, Marketer, Journalist

Editor-in-Chief of The National Trial Lawyers

website.

Editor, LawMarketing.com

Author, LawMarketing Blog

Former Editor-in-Chief of Lawyers.com

John Fisher

Owner and founder of John H. Fisher, P.C.,

focusing on medical malpractice.

Entrepreneur. Selected the national Marketer

of the Year in 2013 by Great Legal Marketing

Author of the Amazon best-selling book, The

Power of a System: How to Build the Injury

Practice of your Dreams.

Presented by The

National Trial Lawyers

Today’s Agenda1. Where clients look when

they are searching for a lawyer

2. 3 Simple Steps to convert website visitors into clients

3. How to Dominate the first page of Google in your local market

4. The truth about search engine optimization and pay per click advertising

5. How to Automate Follow Up with new injury leads…while you sleep

WHERE CLIENTS LOOK When They Are Searching For a Lawyer

Internet is #1 way clients “check out” lawyers

Use the language in TV ads

3 SIMPLE STEPS TO CONVERT WEBSITE VISITORS INTO CLIENTS

When and where you should strike like lightning

Speed of immediate response

matters more than anything else

64% of American adults now own a smartphone

Majority of people spend

more time on cell phone

than computer desktop –

7/15 Smart Insights

How to add value for a personal injury clientElements get your visitors to do what you want them to do.• Register for a free educational program• Attend a webinar• Sign up for your newsletter• Download a whitepaper• Call or email the firm to get something free

HOW TO DOMINATE THE FIRST PAGE OF GOOGLE IN YOUR LOCAL MARKET

Blogging is the “killer app”

• 11-15 blog posts per month generated almost 2X as many leads

• 11-15 or more blog posts per month have 3X more traffic

More Frequent Blogging = More Leads –Hubspot, 2012 & 2015

FrequentBlogPosts

» The more you blog, the

more clients you get –

Hubspot 2012

» Updated 2-3 times per week

» Best length: 300 – 400 words

Blogging is the “killer app”

Two essential messages to put in your online content

“You pay nothing unless we win”“We will take no fee unless we win your case”

• Educate: most people who took a drug don’t know that the adverse event is related.

• 80% of the potential clients for any given Mass Tort never file a claim. One of the primary reasons is they are never aware that they have a claim.

-- John Ray, Mass Tort Nexus

Videos are the moving experience that will put you on the first page of Google• 62% of Google search results include video. - Source: Marketingland

• Video is 50 times more likely to appear in organic search results in

Google than plain text results. - Source: Forrester Research

• People stay 2 minutes longer on your site if you have video. - Source:

Comscore 

Videos: a moving experienceClient testimonialLevin & Perconti, Chicago

Beat your competition with new kinds of content

Beat your competition with new kinds of content

Beat your competition with new kinds of content

Live

Streaming

with Meerkat

&

Periscope

Creating a “public service” website

Sponsored by the

Peterson law firm,

Washington, D.C.

The truth about search engine optimization and pay per click advertising

Pay Per Click adverting a great way to throw away a lot of money• Must spend $50,000/week to be competitive• Like amphetamines, only works when it’s running• Rampant click fraudSEO – search engine optimization• On-page SEO should be already built in • Link-building and directory submissions – danger of

link farms, links from bogus sites

How to Automate Follow Up with New Injury Leads…While You Sleep

OLD: An electronic brochure - branding materials

Marketing Automation System Identify website visitors by name Know what pages each person visits Compile data into person’s profile in your CRM system Generate a hotlist of high-value prospects Automatically send target follow-up messages

Buy Legal

Services!

Gather better intel about your website visitors

Visitor identification: Click on link in email or complete a web form: • Marketing automation system

drops a cookie on their computer• Tracks everything the person does. • Connects their actions with their

name.

This is just a taste…• 1 Day…18 Lawyers• The “Hot Seat”: You’ll give a presentation in front

of the group on your biggest marketing or management challenge

• Get a critique from legal experts and Mastermind members.

• Keynote speech: Larry Bodine on the future of internet marketing for lawyers.

• John Fisher: Actionable advice to create policies and systems for the management of your injury practice

Free when you register

Register at:

http://MastermindExperience.com

Here’s what you get• Individualized plan that is specific to fixing your biggest

marketing or management challenge.• A DVD and a transcript of your “Hot-Seat” presentation.• Rub shoulders with a powerful group of injury lawyers

all simultaneously sharing and being taught.• The unique opportunity to join the Mastermind

attendees in a private online social network.• No sales pitches and there is nothing to buy!

Register at:

http://MastermindExperience.com

Money-back guarantee• The Mastermind Experience only costs $699. • But if you don’t get exactly what you want from

the Mastermind Experience, you will get a complete refund before you leave. No Questions Asked and No Explanation Necessary!

• We want you to have your money back if you’re not thrilled with the Mastermind Experience.

Register at:

http://MastermindExperience.com

Register at:

http://MastermindExperience.com

Our next webinarTransforming Your Injury Practice from Ordinary to ExtraordinaryOctober 21, 1 PM ESTJohn Fisher will give you his best tips and a few inside secrets about:• 3 simple rules for a successful mediation• How to use quarterly strategic planning for the long-

term success of your law firm• The best way to finance your injury law firm• The ultimate differentiator for: the extraordinary client

experienceRegister at http://bit.ly/FisherWebinar