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5 essential criteria to target ideal clients
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Transcript of 5 essential criteria to target ideal clients
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5 ESSENTIAL CRITERIATO TARGET THE IDEAL CLIENTS
Kamran Malik
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OBJECTIVETo be physically, emotionally & financially better off
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AGENDA
• Discuss 5 criteria to target the ideal prospects
• Hands on exercise• Assess previous, present and future prospects on the five
targeting criteria
• What now?• How do you approach your ideal prospects?
• Multiple streams of leads
• How to get their attention?
• Example of an actual campaign
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Photo by WilliamMarlow - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/35359094@N08 Created with Haiku Deck
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Photo by benleto - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/54566918@N00 Created with Haiku Deck
Knowing what to look for could
… SAVE THE DAY
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DO YOU KNOW…What to look for when pursuing prospects?
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Photo by colemama - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/33901022@N00 Created with Haiku Deck
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Photo by Richard_of_England - Creative Commons Attribution License https://www.flickr.com/photos/57827564@N03 Created with Haiku Deck
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THE 5 CRITERIA
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1. HIGH TRANSACTION VALUE
Minimum $500 per transaction
Low cost, high volume
Multiple location
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2. PROOF OF VALUING EXPOSURE/ADVERTISING
How are they currently advertising?
Traditional Digital Both
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3. IDENTIFIABLE PAIN OR CHALLENGE
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4. AFFINITY/KNOWLEDGE OF AN INDUSTRY OR NICHE
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5. ACCESS TO PRIMARY DECISION MAKER• Within two steps
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PUTTING IT INTO PRACTICEExercise
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Giv
e m
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exa
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in e
ac
h c
ate
go
ry
Acme Inc. x x
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OUTCOMES
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Time Budget Effort Energy
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WHAT NOW?The Approach
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MAKE YOUR PRESENCE KNOWN
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FROM INVISIBLE TO
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MULTIPLE STREAMS OF LEADS
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Will you
marry me?
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BUYING HABITS HAVE CHANGED
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Sales statistics
• 48% OF SALES
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MARKETING CAMPAIGN EXAMPLE
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Wrap up
Multiple streams of leads
Multiple impressions
Become known like a rock star
The riches are in the niches
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My WageI bargained with Life for a Penny,
And Life would pay no more,
However I begged at evening
When I counted my scanty store.
For Life is a just an employer,
He give you what you ask,
But once you have set the wages,
Why, you must bear the task.
I worked for a menial’s hire, Only to learn, dismayed,
That any wage I had asked of Life,
Life would have willingly paid.
- Jessie B. Rittenhouse
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THANK YOU