The for a World - Schuttelaar & Partners · from Wageningen University, she understands the...

Schuttelaar & Partners · 1

TheAgencyfor aHealthyWorld

2 · Schuttelaar & Partners Schuttelaar & Partners · 3

AGRICULTURE

FOOD

HEALTH

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W e live in a world where we have achieved a great deal. A carefree future is not self-evident,

however. Our planet appears vulnerable. Business as usual is no longer an option. Challenges concerning food, climate, raw materials, energy and public health mean that we need to radically restructure our economy. Circular and forward-looking. The focus of Schuttelaar & Partners is therefore on making our agrifood system healthier and more sustainable and on achieving a vibrant society in which quality of life is paramount. We are committed to changing food production so that the growing population can be fed without depleting the earth’s resources.

Where all actors in the agricultural and food chain deserve an adequate reward for their efforts. And where choosing sustainable and healthy food is self-evident for consumers. We contribute to affordable healthcare for everyone and promote a healthy lifestyle at all stages of life. We do this in

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OURMISSION

IN THE ATTIC AT THE BANKASQUARE

their knowledge and thinking skills to our ideal of actually contributing to a healthier and more sustainable planet. That was our mission when we were founded 25 years ago. And it’s more relevant than ever.

multidisciplinary teams of professional experts, communication and public affairs advisors, designers and digital developers. Together with our clients, we create innovative projects that have an impact. We make business out of change. Passionate professionals like to work for us. Specialists who link

Specialists who link their knowledge and thinking skills to our ideal of actually contributing to a healthier and more sustainable planet.

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Suzanne van der Pijll, Managing Partner Food Transition and Packaging, combines phenomenal knowledge of products and issues with the ability to respond quickly and provide practical solutions. From the age of ten, she has occupied herself with sustainability and organic food as a matter of course. As an environmental sociologist from Wageningen University, she understands the importance of nudging and supply-oriented management. One of her successes is her work for PLUS, which has been ranked as “Most Responsible Supermarket” for the past 5 years.

She was chairman of Skal Biocontrol for ten years and was a founder of organisations such as Milieu Centraal, Stichting Noordzeevis of Scheveningen and Gezond Uit. “The necessity to respond quickly is crucial! In order to

SUZANNEimplement transitions, we need to jointly choose the responsible option by default or as standard practice,” she explains. S&P has grown from 5 to over 80 employees. Of the alumni, more than 100 former employees are currently CSR managers at leading companies. As a born and bred resident of The Hague, it makes her proud to see that the agency also invests in the local economy and the Dutch economy, such as Noordzeevis of Scheveningen.

She appreciates the commitment and trust that local initiatives generate. The government’s role in safeguarding collective values, the “commons”, is expected to increase. One trend she signals is that technologies will be based on processes we see in nature. Lessons learned from nature can help us develop sustainable and future-proof solutions to today’s problems.

The necessity to speed up the transition to a healthy and sustainable world is massive!

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RONALDAs a farmer’s son, Ronald Hiel, Managing Partner Agriculture and International Supply Chains, is passionate about everything involving the agribusiness. He is committed to sustainable agriculture in an environment where farmers earn a good living

He is at his best when projects are complicated and complex. And he understands like no other the sustainability dilemmas of the global flow of raw materials. His most recent success has been boosting the Biodiversity Delta Plan. This project has refined his vision of agriculture. Ronald indicates that the transition of agriculture should be based on the laws of nature. We can only switch to future-proof agriculture by implementing nature-inclusive business operations.

When he looks ahead, he sees opportunities for significant progress. Internationally, agriculture is facing a complex transition. “At S&P we usually work on difficult and urgent issues but, by working with a team that is optimistic about our future, we are taking concrete steps.”

When looking back at all his years at S&P, Ronald believes that we should be proud. Society will polarise even further in the future, but how it ultimately takes shape is up to us. He believes that jobs that are currently undervalued (such as farmers and teachers) should again receive the appreciation they deserve. Partly because of this, the Netherlands could remain a testing ground for the world.

He is at his best when projects are complicated and complex. And he understands like no other the sustainability dilemmas of the global flow of raw materials.


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We help our clients towards achieving the agriculture of the future. Together we are working on closing resource cycles, achieving climate goals, becoming more independent of chemical methods of crop protection and achieving nature-inclusive agriculture. Agriculture that is good for people, animals and nature.

We then help create additional market value and social appreciation for performance in the area of sustainability.

THE FIRST COMMUNITY CAFÉ


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AGRICULTURE

O Over the past 25 years the demand for transparency in the chain has risen sharply. Partly due to scandals such

as the BSE crisis, we increasingly want to know where our food comes from and who produced it. Improving human rights, such as working conditions and a living wage, has increased the demand for social transparency in the chain.

The percentage of certified products increases every year and there are numerous initiatives to shorten the chain. These not only make the chain more transparent, but also make it

easier for farmers to be paid a fairer price.

We foresee a rapid increase in the demand for transparency and shorter chains. A fair price will become standard practice; negative effects on the environment and animals can no longer be passed on and will be included in the price. Knowledge about the producer and the origin of a product is essential. Through technologies such as blockchain, radical transparency in international chains is now possible.

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Have raw material chains become shorter, more transparent and fairer?

LAUNCH OF THE CIVIL PARTICIPATION PLATFORM

For the Dutch Food Retail Association (“CBL”), we clarified where products grown in the Netherlands, such as onions, apples and tomatoes, end up. This showed that only a small proportion ends up on the Dutch retail market.

BLOCKCHAINWith our in-house digital team, we are developing blockchain applications for raw material chains. Together with Oxfam Novib, we are building BlocRice.

Improving the social conditions of coffee farmers was central to our work for UCC Coffee (formerly De Drie Mollen), Pelican Rouge Coffee Roasters, Koffie en Thee Nederland, Max Havelaar, Hivos, and many others.

COFFEE FARMERS

VIEW ON THE CHAIN


T he global rise in temperature makes it painfully clear that agriculture must become more sustainable. Over the past

decades, there have been numerous initiatives to make this a reality. From solar panels to windmills and from biodigesters to manure injectors: developments can be seen throughout the Netherlands. Dutch emissions fell from 222 to 187 Mton CO2 equivalents between 1990 and 2014. In 1990, agriculture and horticulture accounted for 15 percent of national greenhouse gas emissions. Despite huge production growth in the sector, this share fell slightly to 14 percent in 2014.

With the ratification of the Paris Climate Agreement in 2017, the Netherlands has committed itself to limit global warming to no more than 1.5 or 2 degrees above the pre-industrial age. The Rutte III government is taking things one step further: as described in the National Climate Agreement and the Climate Act it is aiming for a reduction of 49 per cent by 2030 and 95 per cent by 2050. The sector aims to reduce 6 Mton CO2 equivalents.

For agriculture and horticulture, this means measures such as energy savings and energy generation, good soil and feed management, precision fertilisation, soil-based dairy farming, new stable and manure storage systems, closing resource cycles and encouraging the use of extensive and/or organic cultivation with a higher quality end product. In short, the search for an optimum balance between technology, ecology and economy, taking both farmers and animals into consideration.

Has agriculture become more climate-friendly?

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WILLIAM TELL’S CHOICE!

Internationally, we are active in projects where technology and the use of data are at the heart of our business in digitising agriculture and making it more sustainable. Such as satellite-controlled precision agriculture. In our opinion, communication, the dissemination of knowledge and building ecosystems are crucial in order to learn from each other. Projects such as IoF2020, SmartAgriHubs and SeRaMCo are ideally suited for this purpose.

The construction sector is the most resource intensive industrial sector in the EU. It uses around 50% of the available primary raw material, hence exhausting the natural resources, degrading environment and generating high costs to the business operators. SeRaMCo aims to replace primary raw materials with the high quality material recycled from construction and demolition waste (CDW). Expected outputs are cement and concrete precast products (CPPs) from up to 100% recycled aggregates available for commercialization.

Maintaining biodiversity in the orchard is essential to fight pests naturally. Growers can foster this ecosystem by planting hedges and/or installing birdhouses. Initiatives to reduce electricity consumption by installing solar panels, organizing thermal insulation programs and recycling the water used to transport apples are hence encouraged.

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SMART FARMING


O ver the past 25 years, biodiversity in rural areas and nature reserves has declined dramatically. This

is despite numerous experiments, such as reducing the use of crop protection agents, sowing flowering field margins and meadow bird management. The emphasis in business operations and the layout of the land has been on producing a lot of food for a low price. Many species are in danger of extinction or becoming rare.

Does agriculture contribute to nature and biodiversity?

Nature organisations have raised awareness of the importance of biodiversity and nature. Agriculture, too, is increasingly aware of its role in food supply, management of the cultural landscape and nature conservation. The social discussion concerns earning models and responsibilities.

A biodiversity restoration operation is necessary. Nature in Natura 2000 areas needs to be revitalised. Nature-inclusive food production is becoming a precondition in our urbanised delta. If only because nature and a beautiful landscape are appreciated by more and more citizens. Circular agriculture fits in well with this aim.

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The NBT Platform aims to provide policy makers and stakeholders with clear and precise information on NBTs and to generate awareness about their potential benefits for the plant breeding sector, consumers and society as a whole. NBTs also contribute to responding to many societal challenges: whilst enabling farmers to achieve higher yields, they also help food producers to increase the quality standards in their products and reduce food waste.

NEW BREEDING TECHNIQUES PLATFORM

We are at the forefront of game-changing debates

DAIRY IN THE PICTURERoyal FrieslandCampina’s dairy farmers jointly manage a very large part of our landscape. Royal FrieslandCampina has been our client since the start of our agency. We supported them in the introduction of meadow milk and PlanetProof milk, in which sustainable agriculture, restoration of nature and an additional price for the dairy farmer play a central role. Both introductions were successful.


Joost Schuttelaar, managing partner at S&P and founder of H5mag, has been fascinated by the tech sector since childhood. He believes that digital applications should respect people and prefers open source applications. His main successes are the development of a blockchain for rice, the media platform H5mag and the digital version of National Geographic Explorer for American kids.

Joost is committed to a sustainable world. He wonders whether we are already too late to solve the climate problem. As far as he is concerned, all options are open, including nuclear energy and geoengineering. He has made his classic style house from 1885 more sustainable using the most innovative insulation materials, solar panels and domotica (home automation). He is therefore very happy with the launch of a group at S&P specifically focused on energy transition. While Joost likes personal changes, he thinks that you can achieve much more by working in a team of experts towards making the world a more sustainable place. This has a multiplier effect on your personal impact. Software also has such a multiplier effect; what you create with a small team can be used by millions of users. The consultancy of the future is fully integrated into digital tools. This gives you a multiplier effect of software plus experts. In 10 years’ time, tech will play an even bigger role than it does now. “The interface between man and machine is blurring. In fact, our brains are already globally intertwined. Currently via the low bandwidth of thumbs on a touchscreen and social media, soon via AR and later perhaps via Neuralink.”

JOOST

The interface between man and machine is blurring. In fact, our brains already globally intertwined.

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Edwin Hecker, Managing Partner and in charge of the international office in Brussels, made the switch to consultancy from the central government 10 years ago. After being director of the Bureau Governing Council at the Ministry of Agriculture, Nature and Food Quality, surrounded by two secretaries, he decided to work in an open office at S&P. Edwin has a big European network after having chaired the international committee Codex Alimentarius on Food Additives and Contaminants for six years.

He flourishes in prestigious EU projects, such as Internet of Food & Farms, SmartAgriHubs and SeRaMCo. In addition, Edwin helps a innovative group of pharmaceutical companies with their social positioning and making medicinal products accessible and affordable.

EDWIN

My biggest success has been establishing the Brussels office by means of prestigious EU projects.

Edwin considers sustainability and health to be global issues. While the Netherlands should do well, it remains a small dot on the globe. Global action is crucial to moving forward. Technology plays a key role in this.

Edwin’s greatest passion is people’s health. Good healthcare requires a transition throughout the sector. To make this possible, professional communication is essential. At the agency, you can sense the job satisfaction and professionalism. Edwin’s specialty is a customised intimacy approach. It is an extremely personal approach to clients where we are fully involved in the culture, business and issue. Together with the client, we help society advance and strengthen the business at the same time.

18 · Schuttelaar & Partners Schuttelaar & Partners · 19THE COMPANYABYGAIL GEURTS AD NAGELKERKE ALETTA KRAMER

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Sustainability and healthy are the key words when it comes to responsible food. Together with our clients, we work towards healthier food that is available not only to the happy few. We offer honest and clear communication and we conceal nothing.

There are several paths towards healthier and fairly priced food. We help clients move forward by turning these aims into business. And we search together for attractive propositions for the consumer. In keeping with the trends and tastes of our time: vegetative, easy, tasty and innovative.

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O ver the past 25 years, food has increasingly become a central part of our daily lives. We may be cooking

less and less, but we are discussing food more than ever. Despite the total change in our food landscape, we still eat about the same amount of proteins, fats and carbohydrates, sugar and salt. Meat consumption remains at a stable high level and vegetable consumption is far too low. The amount of trans fatty acids, which are bad for the heart, has fortunately dropped considerably.

Food patterns have changed drastically; we eat out more than ever before and we tend to keep things simple at home.

Has our daily food become healthier?

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And we just as easily eat Mexican, vegetarian or traditional mashed potato and vegetable dishes. The range of fresh and healthy products is given much more space in supermarkets. At the same time, however, about 70 percent of the food in supermarkets is processed. With all these food impulses, it is not surprising that obesity and type II diabetes are increasingly becoming a problem.

In the coming years we really need to focus on issues such as product improvement, food choice logos, and nudging. To ensure that consumers automatically make a healthy choice. In addition, price differentiation is a necessary instrument to stimulate healthy eating. A diet based on vegetable proteins has a positive effect on health and is also sustainable. Unfortunately, the selection available in the catering sector lags far behind. Offering children school lunches means that they not only get healthy food, but they also learn about it.

Novel foods may only be released on the market after a comprehensive EU safety review. We help organisations draw up these novel foods dossiers. For insects, for example. In addition, we prepare EU files for health claims, in order to obtain evidence of actual health effects. And we check labels and advertisements for retail and food manufacturers to make sure that what they say is actually true.

EFSA DOSSIERS

SELECTION DURING A DAY OUTIt is possible to quickly achieve considerable health gains by changing the food selection in places where many people (especially children) gather. This is why we like to work together with companies such as Albron and Eurest, and why we support JOGG with Gezond Uit, an initiative for a healthy, tasty and fun day out in zoos, amusement parks and museums.

We ran the secretariat of “Het Vinkje”: a logo that reveals in the blink of an eye whether a product meets strict criteria regarding sugar, salt and fat. In ten years, thousands of products were improved. “Het Vinkje” has been discontinued and is being followed by the international system Nutri-Score.

“HET VINKJE”

APPOINTMENT OF THE ADVISORY BOARD OF S&P


O ver the past 25 years, we have been optimising all food packaging in terms of convenience, visibility

and shelf life. The brand experience and marketing receive all the attention. Recycling rates of glass, paper and metals are rising above 80 percent. Nowadays beverage cartons can also be returned in all municipalities. The amount of refillable packaging is still marginal.

Plastic is the dominant packaging material. The resulting plastic soup has raised public awareness about pollution. From macro to microplastic. There are now about 600 different types in a supermarket. Due to their diversity, it is not surprising that this type of packaging is difficult to recycle at the waste stage. Effective plastic recycling does not exceed 20 percent. Biodegradable packaging further complicates the picture.

Reducing the use of plastic packaging is essential. We need to clean up the various types of plastic so that only those types that can be properly recycled and reused remain. That means working towards using less plastic and being mono-oriented. Either no packaging or reusable or renewable packaging is therefore preferred. Returnable deposits are making a comeback.

Are we packaging our food more sustainably?

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KNOWLEDGE INSTITUTESThe question often arises as to what is more sustainable. One of our first projects was therefore to set up Milieu Centraal, so that an independent answer could be given. Later, we also assisted the Netherlands Institute for Sustainable Packaging to get off to a flying start.

Every material has its advantage: tin, aluminium, paper, corrugated cardboard, plastic and drink cartons. We have always been the ones who translated the LCAs into clear statements to be used for communication and awareness-raising campaigns.

PACKAGING After all these years, food producers, retailers and food service companies are still knocking on our door to design and implement their packaging policy and have their packaging tested for sustainability and impact. We put the focus on less, reusable and renewable, and recyclable.

PACKAGING POLICY

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J ust like 25 years ago, we still spend very little money on food. This is also low compared to other European countries.

The cause lies in effective agriculture, the import of cheap raw materials and an extremely efficient retail sector. Agricultural subsidies on sugar and other products have slowly but surely been phased out. Farmers and small producers earn too little, both here and in other parts of the world.

True pricing is what we call the methodology of fair, inclusive pricing. It is beginning to become a more widely accepted concept. It is becoming increasingly clear that costs relating to the environment, animal welfare and

Are we going to pay a fairer price for our food?

labour must be included in the price. This way, negative effects are minimised and inclusive and decent products become the norm. The rules of market forces are sometimes a serious obstacle.

Transparency in the chain applies not only to the method of production, but also to the price throughout the chain. Instruments can support this, such as the Fairtrade label Max Havelaar or blockchain. We will gradually have to get used to paying a little more for our food, so that a decent price for everyone in the chain comes within reach.

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As consumers and citizens, we are concerned about the future of our planet. Therefore we are deeply committed to defending environmental and social causes. We do not take a short-term approach but think in terms of generations. We advise in the implementation of extensive measures and projects to ensure that the sustainable criterias are met. It is both a commitment and a motivation for us and our clients!

A group of progressive medium-sized agrifood companies has joined forces to form the Smart Food Alliance, which we set up. They meet several times a year to share knowledge and consider the opportunities for and obstacles to food transition. With each other and with the government.

ALIGN is a guidance tool for agrifood companies. It is a starting point for working in a targeted way towards providing a living wage/income. The ALIGN platform is a collaboration between Fairfood, Hivos, Rainforest Alliance and GIZ.

LIVING WAGE WITH THE ALIGN TOOL

FOOD FOR THOUGHTS

SMART FOOD ALLIANCE

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Ad Nagelkerke, Managing Partner Food Compliance, is familiar with the issues of novel foods and the necessary legislation from oats to groats. Together with colleagues, he ensures that novel foods such as insects, beet leaves and seaweed are marketed safely and successfully.

As the son of a café owner, he knows how to understand every discussion partner. He is at his best during a food crisis. Ad wants to convince through behaviour. You can see this in his personal life. He walks from Den Haag Hollands Spoor train station through the city to the offices in Zeestraat every day. And back again. Good for the body and for time to reflect.

He believes that S&P is driven by its enthusiastic and motivated employees and is proud to lead a group of young professionals. For him, money is a

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means and not an end. He is therefore pleased that S&P has been organised as a cooperative. The combination of knowledge and communication is the agency’s unique selling point. He sees communication as become increasingly visual. In a few years’ time we will no longer have a keyboard, but everything will be speech and gesture controlled.

He considers the role of a framework authority to be crucial, especially in view of his fear that society will polarise further. Brave decisions are sometimes needed, such as the introduction of a sugar tax or the approval of CRISPR-Cas technology.

Above all, his passion is to make communication about food more transparent for the consumer.

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Marcel Schuttelaar is a nutritional engineer and idealistic entrepreneur. After 50 successful national campaigns, he felt that more was needed. In 1995 he founded Schuttelaar & Partners. It was the first agency set up to make the business community aware of its social responsibility and turn this into business. Marcel fulfils the role of coach at S&P, he supervises start-ups and platforms and is a columnist. He is in a hurry.

Working towards a sustainable and healthy world is the common thread running through his life. Injustice makes him angry. “As humans, we are destroying the Earth’s ecosystem. Currently we are at the tipping point, which means that we have very limited time to rectify the situation.”

He is very proud of the work of Schuttelaar & Partners. The agency has carried out numerous special projects, including the establishment of Noordzeeboerderij and the Smart Food Alliance. The success factor of the agency is its focus on knowledge. Under the creed Science, Society, Sense. Marcel wants to take a stronger stand in the coming period. In this complex society there is a deep longing for a clear route.

According to Marcel there are two dials to turn. Financial systems need to be adapted. Sustainable and healthy choices must be the cheap options. Secondly, society must regain its interconnectedness and rediscover what people have in common. After all, people are and will remain social beings who are much stronger together.

MARCEL

Working towards a sustainable and healthy world has always been my common thread.

FROM LLP TO A PARTNER-BASED COOPERATION


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Society should make it appealing to everyone to live healthy lives. In the case of illness, we should be able to count on the best possible care. In our society we increasingly see citizens demanding control over their own health and a focus on a healthy lifestyle. At the same time, our healthcare system is under pressure due to the high costs of an ageing population, chronic diseases and health differences between rich and poor. The system is stuck.

These societal challenges are not insignificant. Solutions often have far-reaching consequences for large sections of the population. This is exactly why we want to help our clients. Every day we work actively towards prevention, trying to change behaviour and towards better cooperation in the care chain. We accelerate medical, technological, and social innovation.

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HEALTHT wenty-five years ago, the

average chance of still being alive five years after being diagnosed with cancer was 50

per cent. In other words: one in two. For a patient who was diagnosed with cancer in 2011, the chance was 63 percent. This shows the progress made through better diagnostics, new medicinal products and better care and aftercare for cancer patients. This means that we can do more and more for the patient. And this also applies to other areas of medical care, both within and outside of the Netherlands. In 2000, the worldwide number of deaths due to HIV and AIDS was estimated at 1.4 million. In 2018 this was reduced to 770,000.

The progress made in 25 years is therefore considerable. Yet we are still in the eye of the storm. Cancer has become the main cause of death in the Netherlands. There is a long-running discussion about the cost and availability of medicinal products. The Ebola epidemics in West Africa show that infectious diseases are still a major threat to global public health. The relentless drive to meet these challenges means that universities, biotech and pharmaceutical companies continue to innovate. But medical innovation is often greeted with scepticism. “Vaccines are superfluous.” “Treatments tailored to the patient are too expensive.” The tweaking of the human genome is variously regarding as a holy grail or a Pandora’s box. If medical challenges are to be tackled successfully, support from all those involved is necessary. Continuous dialogue, or a stakeholder dialogue, is crucial.

Do we live longer in good health?

How do you ensure that the detection of child abuse and domestic violence becomes part of the training of teachers or caregivers? A campaign especially for care providers and teachers in education highlights this. The creative concept “Who will see the real story”, sketches the image of vulnerable people who come into contact with domestic violence and child abuse. Unfortunately, this is not always easy to observe. The campaign shows how professionals can identify “the real story” earlier and respond to it more adequately.

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New innovations sometimes involve ethical discussions. For example, how do you weigh the interests of needing to protect a human embryo against the potential of medical research with these embryos? For the Ministry of Health, Welfare and Sport we therefore facilitate a social dialogue on the pros and cons of breeding human embryos.

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EMBRYO AND GENE CELL THERAPY

A materiality analysis is a step-by-step approach to identify the most relevant topics, for example about health, from a business and stakeholder perspective. Our online materiality scan structures the collected data, provides in-depth insights through built-in analysis tools and improves the overall reliability of the results, thus laying the foundation for stakeholder dialogue.

MATERIALITY SCAN

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C hanging behaviour is a difficult task. Especially when the easy choices are the unhealthy ones. This applies

to our food, but also to picking up a sport or quitting smoking. We’re starting to think of smoking as “not done”. However, the number of smokers is not decreasing that much anymore. In 1995, 34 per cent of people were smokers, a figure that dropped to 23 per cent in 2017. By way of comparison: in 1970 this was about 60 per cent.

The catchphrase nowadays is “sitting is the new smoking”. Everyone agrees with the importance of enough exercise, but who really gets the 2.5 hours of moderate to intensive exercise per week? Less than half of all adults. Exercise seems to have a positive effect on learning performance and ensures a good physical condition. Less stress and a better night’s sleep. Enough reasons to start, right

We therefore continue to work together with our clients to promote healthy behaviour. We do this for young and old, and for all socioeconomic classes. Stress related complaints and chronic sleep deprivation also affect the younger generations. And so much more can be achieved for seniors. Exercising together is a good tool against loneliness..

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Is our behaviour healthier?

SAFARI FIT-FESTIVAL 55+

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How do you ensure that people aged over 55 in Rotterdam broadly become aware of their vitality? We organise the Safari Fitfestival 55+ in 14 different districts of Rotterdam. We bring together local partners who help this target group to retain their vitality. Whether it’s a glucose test or about using your sporting skills, Safari Fitfestival 55+ will help you on your way.

How do you discuss quitting smoking with pregnant women? For healthcare professionals dealing with prospective parents, this is not so easy. The Smoke-Free Start Task Force helped this group of professionals by bringing them together, providing them with facts & figures and supporting them with e-learning. This was a great success. 1,200 of these professionals signed the manifesto and are now committed to healthy behavioural change in expectant parents and their (unborn) child.

ACTIVE IN CPC RUN, VOLLEYBALL, SAILING, …

VACCINES AND VACCINATIONIn many European countries the public debate on vaccines and vaccinations is polarised. As a neutral third party, we listened to the different opinions expressed in the discussion on behalf of the European Centre for Disease Prevention and Control (ECDC). We advised ECDC on how to reach European citizens and healthcare providers in an objective, neutral and transparent way. With up-to-date information on vaccines and vaccinations.


P revention is better than cure. It is a saying that sounds simple, but is difficult to put into practice. Nevertheless, the power of

prevention at an early age should not be underestimated. A child’s first 1,000 days determine his or her development. In this way, it is determined at an early stage whether a child will be stress resistant at a later stage and the seed is laid for later food patterns.. The younger you learn, the more ingrained a habit becomes: that certainly applies to prevention. If we continue like this, two out of three Dutch people will be overweight in 2040. Already one in

eight children is too heavy. Fortunately, an increasing number of municipalities are running successful programmes to change the environment of children in such a way that obesity decreases. With the signing of the Prevention Agreement, the goals are clear: a smoke-free generation, a considerable reduction in the number of overweight people and a substantial reduction in excessive alcohol consumption. Based on the latest scientific insights with strategic communication aimed at changing the social and physical environment, we are committed to these goals.

PLEA FOR THE MINISTRY OF FOOD17

How do you ensure prevention from the very beginning?

Youngsters at Healthy Weight. The name says it all. We are proud to be one of the founders of JOGG. At the moment, 143 municipalities are working with the JOGG approach: (integral) cooperation between all parties at the local level to improve the living environment of the child. By 2018, more than one million children will have been reached. The results are becoming increasingly visible and we are optimistic about the future. One of the successful campaigns was to get young people to drink water.

Oncode is integrating fundamental research with translational and clinical research capacity, policymakers, Dutch and foreign industry and investors. We like to accompany them in their mission to accelerate the development of discoveries for more effective and affordable cancer diagnosis and treatment and to contribute to making healthcare more affordable.

18 LAUNCH OF FOOD DEBATING NETWORK

JOGG – YOUNGSTERS AT HEALTHY WEIGHT

ONCODE INSTITUTE

Kahler’s disease is relatively rare, but can affect anyone. At the moment of diagnosis, the patient suddenly has a lot to deal with. How do you choose from the different options? Doctor and patient would like to decide this together. Takeda commissioned us to bring key stakeholders together to discuss practical challenges and examples.

TAKEDA


MAATSCHAPPELIJK CAFÉ (COMMUNITY CAFE)There are still a few issues that are taboo. Or where supporters and opponents are no longer willing to listen to each other. And sometimes you have issues that remain under the radar. At the Maatschappelijk Café (Community Cafe) we make these issues discussable and we shed light on them from all sides. We do this in the form of an English House of Commons debate. With serious facts interspersed with colloquial humour. This keeps the atmosphere light despite the often heavy subject matter. In 25 years, we’ve organised over a hundred of these debates. And they have always been successful.

To feed the whole world, the land surface alone is insufficient. We also need to use the sea. One of the healthiest crops from the sea is seaweed. We have established Stichting Noordzeeboerderij in order to promote cultivation in the North Sea. This now independent foundation is currently cultivating flourishing seaweed amidst the wind farms in the North Sea.

NOORDZEEBOERDERIJ

Potatoes are a source of possibilities. It is possible to extract high-value food ingredients from potatoes such as potato protein. This 100% plant protein combines excellent protein quality with efficient fortification that fits perfectly into a more sustainable lifestyle. It allows manufacturers to meet current consumer needs in health, clean labels, premium quality and convenience.

RESOURCEFUL AS A POTATO!

IN-HOUSE FOUNDATIONS AT THE ZEESTRAAT19

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