Nudging pentia slides
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Digital nudging
description
Digital nudging. Hvorfor og hvordan. Masser af eksempler. Hvad er din digitale flue?
Transcript of Nudging pentia slides
Digital nudging
• Nudging teknikker
• Visuel motivation
• The Devil is in the detail
Digital nudging
EN TUR IBIOGRAFENeller
Den dag mit kognitive system agerede automatisk
Fokus
NUDGING TEKNIKKER
Usability design Persuasive design
Defensive design
UBEVIDST RØDGANG
SOCIAL NUDGING
Tryghed skaber og
Prioritering skaber overblik
Overblik giver fokus og skaber tryghed
konvertering fastholdelse
DESIGN-MÅLSÆTNING
VISUEL MOTIVATION
hierarki 0 1
0 2 prioritering
0 3 gennemskuelighed
THE DEVIL IS IN THE DETAIL
Kan vi lære noget af min slikoplevelse i biografen,når vi designer APPS og WEBSITES?
Identificer din digitale flue
Prioriter dit indhold og gør det gennemskueligt
Motiver brugerne med personlighed, humor og leg3
Presented by Kristian von Magius
Digital Nudging –The Sitecore way
Brian Solis:
“You’re Not Steve Jobs --You Need to Learn From Customer Behavior”
Why Does Your Digital Platform Exist?A website without any Goals?!?
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Initiate to OptimiseLow Hanging Fruit
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Use of SXP
Engagement Value ScaleWeb PersonalisationEmail PersonalisationEngagement Automation
50 Points
100 Points
1Point
5Points
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Targeted Email
Focus on Inactive UsersEmail PersonalisationAutomated FlowsPersonalised Content
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Outcomes
300% increase in Zclub rego47% increase in trafficAverage time on site: +4minsPrimary source of conversionsBounce rates below 20%
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Sitecore Personalisation
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Why Personalization?
Visitors are not on your site by accident!
They are there by intent!
Often intent is exploited when they arrive on your website
Your MISSION is to make the site relevant for each visitor, because relevancy leads to engagement!
The Visitor’s Digital Fingerprint
Sitecore XP uses these attributes (and more) to personalize!
Keywords
Country
Region
City
Device
OS
URL Referrer
Campaign
IP Address
IP Owner
Classification
Language
Day
Time
Goals
Exp Editor-personalize Rule Set Editor
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Mobil
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Use of SXP
Campaign PersonalisationCustomer ProfilingSocial PersonalisationCampaign ManagementA/B TestingEngagement Automation
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7,000 customers every day telling Nissan what their dream car is!
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OutcomesTest Drives up 150%Contact Us up 150%Bounce Rates on Ads -30%Goal Abandonment Halved250K “Dream Cars” in 6 Months
For every 2 test drives they sell one car!
Predictive Personalisation
Which Product/service
Phase in Buying Cycle
Relevant ContentIntent
Patterns
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Simply Optimize Everything…. Simply
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Testing as part of the authoring process
Sitecore Experience Profile
An Experience You Optimize
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Initiate to OptimiseLow Hanging Fruit
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Sitecore
A single, connected platform
Shaping individual customer experiences
Across every touchpoint
In real time
Consistently
