The Food Tech War - Foodpanda vs Dominos
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Transcript of The Food Tech War - Foodpanda vs Dominos
Food Tech WarFoodpanda vs Dominos
Monthly Sales Trend
“Foodpanda is the current market leader in transactions while Dominos leads in GMV due to higher average
cart size”
“Dominos has an average order size of Rs. 500 while Foodpanda due to high discounting has an
order size of Rs. 250”
Weekly Sales Trend
“In July, Foodpanda had the maximum transactions due to
continued discounting and marketing after closing a $100 MM round”
“It clearly hasn’t helped its brand; transactions have reduced
significantly since then & order size has remained the same”
Daily Sales Trend
“For Foodpanda, higher transactions happen at the end of the month
while Dominos is constant throughout”
“Dominos has peaks at the start & end of the month but Foodpanda has a constant order size across
the month”
Weekday Trend
“There is a spike in Dominos transactions on Fridays due to
their BOGO offer & as expected weekends are strong for both”
“Foodpanda’s order size is conspicuously constant since they
have discounts running 24*7. Dominos peaks on Wed & Fri”
Hourly Trends
“Both Foodpanda & Dominos hit lunch time peak at 2 pm while
dinner time peaks are at 9.30 pm & 8 pm respectively”
“Spike for Foodpanda at night since min order for night delivery is high.
Dominos order size increases during lunch & dinner”
Competitive Share
Dominos has a 58% share and growing while Foodpanda’s transactions have
dropped significantly by end of the year
These 2 brands constitute just 4% of all the spends in Food & Drinks category in India which presents a huge growth
opportunity
Loyal Customers
17% of Foodpanda users contribute 63% to their revenue while Dominos customers clearly do not order so frequently
Funnel
Foodpanda has amazing customer retention through deep discountingDominos finds it difficult to drive repeat sales with a restricted Menu
Common Customers
58%
31%
9%
9% of users use both Dominos & Foodpanda while 58% of users have not used Foodpanda in the last 6 months
Samrudhi BokadeBusiness [email protected]
Taijas MalpaniHead - Business [email protected]
Thank Youwww.beewise.in
