The Font of All Personality BBC News. The Importance of Font Font choice used in emails, papers,...
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Transcript of The Font of All Personality BBC News. The Importance of Font Font choice used in emails, papers,...
![Page 1: The Font of All Personality BBC News. The Importance of Font Font choice used in emails, papers, etc. is important It makes a statement about your personality.](https://reader036.fdocuments.net/reader036/viewer/2022072010/56649dc35503460f94ab56d6/html5/thumbnails/1.jpg)
The Font of All The Font of All PersonalityPersonality
The Font of All The Font of All PersonalityPersonality
BBC NewsBBC News
![Page 2: The Font of All Personality BBC News. The Importance of Font Font choice used in emails, papers, etc. is important It makes a statement about your personality.](https://reader036.fdocuments.net/reader036/viewer/2022072010/56649dc35503460f94ab56d6/html5/thumbnails/2.jpg)
The Importance of Font• Font choice used in emails,
papers, etc. is important• It makes a statement about your
personality• Could be more important than the
piece of writing itself
![Page 3: The Font of All Personality BBC News. The Importance of Font Font choice used in emails, papers, etc. is important It makes a statement about your personality.](https://reader036.fdocuments.net/reader036/viewer/2022072010/56649dc35503460f94ab56d6/html5/thumbnails/3.jpg)
The New Graphology• Graphology is the art of studying
handwriting• Used to try to analyze people and their
personalities• Personal handwriting has gone out of
commission with advances in technology • Thus, analyzing typefaces has become
the new front to gain insight to a person’s character
![Page 4: The Font of All Personality BBC News. The Importance of Font Font choice used in emails, papers, etc. is important It makes a statement about your personality.](https://reader036.fdocuments.net/reader036/viewer/2022072010/56649dc35503460f94ab56d6/html5/thumbnails/4.jpg)
The Psychology of Fonts
• Commissioned by Lexmark Printers
• Written by Dr. Aric Sigman• Explains how font influences the
audience’s opinion of you whether it be your boss to your significant other
![Page 5: The Font of All Personality BBC News. The Importance of Font Font choice used in emails, papers, etc. is important It makes a statement about your personality.](https://reader036.fdocuments.net/reader036/viewer/2022072010/56649dc35503460f94ab56d6/html5/thumbnails/5.jpg)
What is your font saying?
• Courier– Sensible
• Georgia, Shelly– “Rocker Chick”
![Page 6: The Font of All Personality BBC News. The Importance of Font Font choice used in emails, papers, etc. is important It makes a statement about your personality.](https://reader036.fdocuments.net/reader036/viewer/2022072010/56649dc35503460f94ab56d6/html5/thumbnails/6.jpg)
Some Famous Examples
• Kylie Minogue (sex kitten)– Shelly
• Ian Beale (cheapskate anorak)– Courier
• Richard Branson (professional yet appealing)– Verdana
• Anna Ford (trustworthy and respectable)– Times New Roman
![Page 7: The Font of All Personality BBC News. The Importance of Font Font choice used in emails, papers, etc. is important It makes a statement about your personality.](https://reader036.fdocuments.net/reader036/viewer/2022072010/56649dc35503460f94ab56d6/html5/thumbnails/7.jpg)
First Impressions• Sigman says font often gives first
impressions and can “affect decisions that will shape your future”
• Font size is also important and should be used appropriately– For a power letter, less is more. A
smaller typeface is more professional
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Some Suggestions• Professional letter
– Applying for a job (CV)• TNR for traditional company
•Verdana for contemporary company
• Cold Tone– Quitting a job on bad terms
•Courier new
![Page 9: The Font of All Personality BBC News. The Importance of Font Font choice used in emails, papers, etc. is important It makes a statement about your personality.](https://reader036.fdocuments.net/reader036/viewer/2022072010/56649dc35503460f94ab56d6/html5/thumbnails/9.jpg)
Font Styles• Rectilinear fonts more popular
with men– Bookman Old Style
• Round and curvy fonts with prominent tails more popular with women– Bradley Hand ITC
![Page 10: The Font of All Personality BBC News. The Importance of Font Font choice used in emails, papers, etc. is important It makes a statement about your personality.](https://reader036.fdocuments.net/reader036/viewer/2022072010/56649dc35503460f94ab56d6/html5/thumbnails/10.jpg)
Font Styles• Serif fonts
– Show a compromise between old and new
– Demonstrate trustworthiness– Often used with lawyers
•Rockwell
![Page 11: The Font of All Personality BBC News. The Importance of Font Font choice used in emails, papers, etc. is important It makes a statement about your personality.](https://reader036.fdocuments.net/reader036/viewer/2022072010/56649dc35503460f94ab56d6/html5/thumbnails/11.jpg)
Conclusion• Font is a huge opportunity for
people to express themselves• Should be more fully explored and
exploited by people to put forth their best first impression and display their personalities in print